In JanÂuÂary, we feaÂtured series of short aniÂmaÂtions from BBC Radio 4 addressÂing the quesÂtion “How Did EveryÂthing Begin?” In FebÂruÂary, we feaÂtured its folÂlow-up on an equalÂly eterÂnal quesÂtion, “What Makes Us Human?” Both came scriptÂed by PhiÂlosÂoÂphy Bites co-creÂator Nigel WarÂburÂton and narÂratÂed by X‑Files co-star Gillian AnderÂson (in full British mode). Now that March has come, so has the next installÂment of these brief, crisp, curiosÂiÂty-fueled proÂducÂtions: “Has TechÂnolÂoÂgy Changed Us?”
In a word: yes. But then, everyÂthing we do has always changed us, thanks to the propÂerÂty of the brain we now call “plasÂticÂiÂty.” This we learn from the video, “Rewiring the Brain” (right below), which, balÂancÂing its heartÂenÂing neuÂroÂsciÂenÂtifÂic eviÂdence with the proverÂbial old dog’s abilÂiÂty to learn new tricks, also tells of the “attenÂtion disÂorÂders, screen addicÂtions, and poor social skills” that may have already begun plaguÂing the younger genÂerÂaÂtion.
MarÂshall McLuhan, of course, could have foreÂseen all this. Hence his appearÂance in “The MediÂum is the MesÂsage” (top), a title takÂen from the UniÂverÂsiÂty of ToronÂto EngÂlish proÂfesÂsor turned comÂmuÂniÂcaÂtion-theÂoÂry guru’s famous dicÂtum.
The video actuÂalÂly spells out McLuhan’s own explaÂnaÂtion of that much-quotÂed line: “What has been comÂmuÂniÂcatÂed has been less imporÂtant than the parÂticÂuÂlar mediÂum through which peoÂple comÂmuÂniÂcate.” Whether you buy that notion or not, the whole range of proclaÂmaÂtions McLuhan had on the subÂject will cerÂtainÂly get you thinkÂing — in his own words, “You don’t like these ideas? I got othÂers.”
The othÂer two videos in this series, despite their short length, get into othÂer intriguÂing relatÂed conÂcepts: “The Fourth RevÂoÂluÂtion” that comes as a result of life in a “mass age of inforÂmaÂtion and data,” and the workÂings of “The Antikythera MechÂaÂnism,” the first comÂputÂer ever built. Our perÂsonÂal techÂnolÂoÂgy has cerÂtainÂly come a long way, but we shouldÂn’t fall into comÂplaÂcenÂcy about it, lest, as AnderÂson says in this series, it all wrecks our attenÂtion spans and “eduÂcaÂtion will all have to be delivÂered in two-minute aniÂmaÂtions.”
RelatÂed ConÂtent:
What Makes Us Human?: ChomÂsky, Locke & Marx IntroÂduced by New AniÂmatÂed Videos from the BBC
McLuhan Said “The MediÂum Is The MesÂsage”; Two Pieces Of Media Decode the Famous Phrase
MarÂshall McLuhan: The World is a GlobÂal VilÂlage
Free Online PhiÂlosÂoÂphy CoursÂes (130 in Total)
ColÂin MarÂshall hosts and proÂduces NoteÂbook on Cities and CulÂture as well as the video series The City in CinÂeÂma and writes essays on cities, lanÂguage, Asia, and men’s style. He’s at work on a book about Los AngeÂles, A Los AngeÂles Primer. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.
