Studs Terkel Interviews Bob Dylan, Shel Silverstein, Maya Angelou & More in New Audio Trove

The recent­ly-launched dig­i­ti­za­tion project Pop­Up Archive hosts a great selec­tion of Studs Terkel audio. The site’s archive of inter­views comes from Terkel’s 1952–1997 radio show, “The Studs Terkel Pro­gram,” on the Chica­go sta­tion WFMT.

While Terkel is famous for inter­view­ing every­day peo­ple for his oral his­to­ries of the Depres­sion, work, and World War II, and his radio show fea­tured its fair share of stu­dents, domes­tic work­ers, and vet­er­ans, this par­tic­u­lar archive is full of big names: Actress and come­di­an Lily Tom­lin. Lit­er­ary the­o­rist Edward Said. Actor and activist Sid­ney Poiti­er.

A short trip into the inter­views reveals Shel Sil­ver­stein telling Terkel the sto­ry of his as-yet-unpub­lished book Laf­ca­dio, The Lion Who Shot Back, in a rapid-fire Chica­go accent. Terkel inter­views the pho­tog­ra­ph­er Diane Arbus about the Depres­sion, try­ing in vain to elic­it any mem­o­ries at all per­tain­ing to finan­cial stress. (Even Terkel couldn’t win them all.) And an inter­view with James Bald­win is punc­tu­at­ed by the unmis­tak­able sound of a Zip­po lighter in use.

Cur­rent­ly, there are about twen­ty audio files avail­able, and the archive promis­es more to come, pend­ing dig­i­ti­za­tion and the clear­ing of rights. (Let’s hope they hur­ry up! Some of the place­hold­er entries for not-yet-avail­able interviews—Buckminster Fuller, Mar­garet Mead, Arthur C. Clarke—are most tan­ta­liz­ing.)

The one down­side to this archive is that you can’t down­load the interviews—a poten­tial draw­back for addict­ed pod­cast fans. How­ev­er, if you have a smart­phone and a good data con­nec­tion, it’s sim­ple enough to lis­ten to the files straight from your phone’s Chrome brows­er.

Above you can lis­ten to Terkel inter­view a young Bob Dylan in 1963. The remain­ing parts of the inter­view can be found here. Note: The Dylan inter­view isn’t actu­al­ly in the Pop Up archive. But it is anoth­er one of Terkel’s leg­endary inter­views. So we want­ed to add it to the mix.

Rebec­ca Onion is a writer and aca­d­e­m­ic liv­ing in Philadel­phia. She runs Slate.com’s his­to­ry blog, The Vault. Fol­low her on Twit­ter: @rebeccaonion.

Relat­ed Con­tent:

Studs Terkel Reads Poem “Blessed Be The Nation”

Voic­es from the Depres­sion: Studs Terkel Inter­views

Two Leg­ends Togeth­er: A Young Bob Dylan Talks and Plays on the Studs Terkel Pro­gram, 1963

Mike Tyson Lists the Philosophy & History Books He’s Reading These Days

Mike_Tyson_Portrait

Last year, Mike Tyson staged a one-man Broad­way show, direct­ed by Spike Lee, called â€śMike Tyson: The Undis­put­ed Truth.” In Novem­ber, the box­ing leg­end pub­lished an auto­bi­og­ra­phy by the same title. And now comes this: a short let­ter in The Wall Street Jour­nal where Iron Mike lists the phi­los­o­phy and his­to­ry texts he’s read­ing these days. The list includes:

  • The Quotable Kierkegaard, edit­ed by Gor­don Mari­no, “a col­lec­tion of awe­some quotes from that great Dan­ish philoso­pher.”

[Note: Niet­zsche is his favorite philoso­pher. Says Tyson, “He’s just insane. You have to have an IQ of at least 300 to tru­ly under­stand him.”

Why? Because “Alexan­der kept push­ing for­ward. He did­n’t want to have to go home and be dom­i­nat­ed by his moth­er.” The same impulse drove Tyson to box his way out of Brownsville, Brook­lyn. That’s all cov­ered in his auto­bi­og­ra­phy.

What else is Tyson read­ing? Love let­ters. He men­tions Napoleon’s love let­ters to Josephine, and Vir­ginia Woolf’s let­ter to her hus­band before com­mit­ting sui­cide. Tyson then quips “I don’t real­ly do any light read­ing, just deep, deep stuff. I’m not a light kind of guy.”

Get more at The Wall Street Jour­nal.

H/T Par­tial­ly Exam­ined Life

Relat­ed Con­tent:

Iron Mike Tyson Sings “The Girl From Ipane­ma”

The Phi­los­o­phy of Kierkegaard, the First Exis­ten­tial­ist Philoso­pher, Revis­it­ed in 1984 Doc­u­men­tary

Wal­ter Kaufmann’s Clas­sic Lec­tures on Niet­zsche, Kierkegaard and Sartre (1960)

Down­load 90 Free Phi­los­o­phy Cours­es and Start Liv­ing the Exam­ined Life

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In 1900, Ladies’ Home Journal Publishes 28 Predictions for the Year 2000

Ladies Home Journal Dec 1900 paleofuture paleo-future

At least since that 17th cen­tu­ry archi­tect of the sci­en­tif­ic rev­o­lu­tion, Sir Fran­cis Bacon (who was most­ly right), peo­ple have been mak­ing pre­dic­tions about the tech­nolo­gies and social advance­ments of the future. And since Bacon, sci­en­tists and futur­is­tic writ­ers have been espe­cial­ly in demand dur­ing times of great change and uncer­tain­ty, such as at the turn of the last cen­tu­ry. In 1900, civ­il engi­neer John Elfreth Watkins, Jr. in Ladies’ Home Jour­nal claimed to have sur­veyed “the most learned and con­ser­v­a­tive minds in Amer­i­ca… the wis­est and most care­ful men in our great­est insti­tu­tions of sci­ence and learn­ing.”

Spec­i­fy­ing advances like­ly to occur 100 years thence, “before the dawn of 2001,” Watkins culled 28 pre­dic­tions about such things as trav­el and the trans­mis­sion of infor­ma­tion over great dis­tances, bio­log­i­cal and genet­ic muta­tions, and the domes­tic com­forts of the aver­age con­sumer. Sev­er­al of the pre­dic­tions are very Bacon­ian indeed—as per the strange list at the end of Bacon’s sci­ence fic­tion frag­ment New Atlantis, a text obsessed with alter­ing the appear­ance of the nat­ur­al world for no par­tic­u­lar rea­son oth­er than that it could be done. Watkins’ list includes such pre­dic­tions as “Peas as Large as Beets,” “Black, Blue, and Green Ros­es,” and “Straw­ber­ries as Large as Apples.” Some are Bacon­ian in more sin­is­ter ways, and these are also a bit more accu­rate. Take the below, for exam­ple:

There will be No Wild Ani­mals except in menageries. Rats and mice will have been exter­mi­nat­ed. The horse will have become prac­ti­cal­ly extinct. A few of high breed will be kept by the rich for rac­ing, hunt­ing and exer­cise. The auto­mo­bile will have dri­ven out the horse. Cat­tle and sheep will have no horns. They will be unable to run faster than the fat­tened hog of to-day. A cen­tu­ry ago the wild hog could out­run a horse. Food ani­mals will be bred to expend prac­ti­cal­ly all of their life ener­gy in pro­duc­ing meat, milk, wool and oth­er by-prod­ucts. Horns, bones, mus­cles and lungs will have been neglect­ed.

I would defer to ecol­o­gists and meat indus­try watch­dogs to con­firm my intu­itions, but it does seem that some of this, except­ing the exter­mi­na­tion of ver­min and horns, has come to pass or is very like­ly in regard to sev­er­al species. Anoth­er pre­dic­tion, this one about our own species, is laugh­ably opti­mistic:

Every­body will Walk Ten Miles. Gym­nas­tics will begin in the nurs­ery, where toys and games will be designed to strength­en the mus­cles. Exer­cise will be com­pul­so­ry in the schools. Every school, col­lege and com­mu­ni­ty will have a com­plete gym­na­si­um. All cities will have pub­lic gym­na­si­ums. A man or woman unable to walk ten miles at a stretch will be regard­ed as a weak­ling.

We’re much clos­er to the future of Pixar’s Wall‑E than any­thing resem­bling this sce­nario (unless you live in the world of Cross­fit). Anoth­er pre­dic­tion is both dead on and dead wrong at once. Claim­ing that there will be “from 350,000,000 to 500,000,000 peo­ple in the Amer­i­c­as and its pos­ses­sions by the lapse of anoth­er cen­tu­ry” did in fact turn out to be almost uncan­ni­ly accurate—current esti­mates are some­where around 300,000,000. The “pos­ses­sions” allud­ed to, how­ev­er, dis­play the atti­tude of blithe Mon­roe doc­trine expan­sion­ism that held the nation in its sway at the turn of the cen­tu­ry. The pre­dic­tion goes on to say that most of the “South and Cen­tral Amer­i­can republics would be vot­ed into the Union by their own peo­ple.” A few more of Watkins’ pre­dic­tions, some pre­scient, some pre­pos­ter­ous:

Tele­phones Around the World. Wire­less tele­phone and tele­graph cir­cuits will span the world.

Store Pur­chas­es by Tube. Pneu­mat­ic tubes instead of store wag­ons, will deliv­er pack­ages and bun­dles.

Hot and Cold Air from Spig­ots. Ris­ing ear­ly to build the fur­nace fire will be a task of the old­en times.

Ready-Cooked Meals will be Bought from estab­lish­ments sim­i­lar to our bak­eries of to-day [see the above Wall‑E ref­er­ence]

There will be No C, X, or Q in our every-day alpha­bet. They will be aban­doned because unnec­es­sary.

Aeriel War-Ships and Forts on Wheels. Giant guns will shoot twen­ty-five miles or more, and will hurl any­where with­in such a radius shells explod­ing and destroy­ing whole cities.

How Chil­dren will be Taught. A uni­ver­si­ty edu­ca­tion will be free to every man and woman.

Ah, if only that last one had come true! To read all of Watkins pre­dic­tions in detail, click on the image above for a larg­er, read­able, ver­sion of the full arti­cle.

Relat­ed Con­tent:

Isaac Asimov’s 1964 Pre­dic­tions About What the World Will Look 50 Years Lat­er — in 2014

Arthur C. Clarke Pre­dicts the Future in 1964 … And Kind of Nails It

1930s Fash­ion Design­ers Imag­ine How Peo­ple Would Dress in the Year 2000

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Oxford University Presents the 550-Year-Old Gutenberg Bible in Spectacular, High-Res Detail

The great British empiri­cist Fran­cis Bacon once remarked that Johannes Gutenberg’s print­ing press â€śchanged the whole face and state of the world.” Although Guten­berg did not inde­pen­dent­ly devise the press, he invent­ed a mass-pro­duc­tion process of move­able type and con­coct­ed an oil-based ink which, when com­bined with the wood­en press, rev­o­lu­tion­ized the flow of infor­ma­tion. Books could now be pub­lished in vast quan­ti­ties, at only a frac­tion of the time required pre­vi­ous­ly.

For his first sem­i­nal print­ing, Guten­berg picked the Bible — an obvi­ous choice for a Chris­t­ian, and in ret­ro­spect, per­haps the only book whose his­tor­i­cal sig­nif­i­cance rivals that of Gutenberg’s inven­tion. Pro­duced in 1454 or 1455, the few sur­viv­ing copies of Gutenberg’s Bible remain exem­plars of the printer’s fore­thought and crafts­man­ship;  the page dimen­sions, it is believed, were  devised by Guten­berg to echo the gold­en ratio of Greek aes­thet­ics. The first page appears above.

This Tues­day, The Polon­sy Foun­da­tion Dig­i­ti­za­tion Project, which aims to dig­i­tize the col­lec­tions of Oxford’s Bodleian Libraries and the Vatican’s Bib­liote­ca Apos­toli­ca, made a vir­tu­al ver­sion of the Guten­berg Bible avail­able online. Read­ers flu­ent in vul­gate can now put down their dog-eared bibles and enter the infor­ma­tion age with this fright­en­ing­ly high-res­o­lu­tion cov­er-to-cov­er scan of Gutenberg’s orig­i­nal print­ing. In addi­tion to exam­in­ing its fine­ly drawn ini­tials and curlicues, you can also browse oth­er ear­ly bibles, includ­ing a beau­ti­ful­ly col­ored 13th cen­tu­ry Hebrew tome, and the del­i­cate illus­tra­tions with­in a 10th cen­tu­ry Greek vol­ume. We’ve includ­ed two images below:

Bible image 1
Bible image 2
View the first por­tion of the dig­i­tized col­lec­tions here.

via Hyper­al­ler­gic

Ilia Blin­d­er­man is a Mon­tre­al-based cul­ture and sci­ence writer. Fol­low him at @iliablinderman.

Relat­ed Con­tent:

See How The Guten­berg Press Worked: Demon­stra­tion Shows the Old­est Func­tion­ing Guten­berg Press in Action

Google Puts The Dead Sea Scrolls Online (in Super High Res­o­lu­tion)

Take First-Class Phi­los­o­phy Lec­tures Any­where with Free Oxford Pod­casts

Dis­cov­er Thomas Jefferson’s Cut-and-Paste Ver­sion of the Bible, and Read the Curi­ous Edi­tion Online

How the King James Bible For­ev­er Changed Eng­lish: 400th Anniver­sary Cel­e­brat­ed with Fun Videos

Errol Morris Meditates on the Meaning and History of Abraham Lincoln’s Last Photograph

LincolnRetouched

I believe it was Jacques Der­ri­da, though I don’t recall exact­ly where, who said that some of the most reveal­ing text of any work can be found in the foot­notes. In doc­u­men­tar­i­an Errol Mor­ris’ recent pho­to-essay series on Lin­coln for The New York Times, foot­notes, chronolo­gies, snip­pets of inter­view, and end­less­ly recur­sive ref­er­ences con­tin­u­ous­ly intrude on the sto­ries he tells. In this way, the series, called “The Inter­minable, Ever­last­ing Lin­colns,” enacts the ten­sion Mor­ris iden­ti­fies as “the push-pull of his­to­ry,” a con­test between sev­er­al ways of approach­ing the past: “Facts vs. beliefs. Our desire to know the ori­gins of things vs. our desire to rework, to recon­fig­ure the past to suit our own beliefs and predilec­tions. Per­haps noth­ing bet­ter illus­trates this than two rad­i­cal­ly dif­fer­ent pre­dis­po­si­tions to objects—the sto­ry­teller vs. the col­lec­tor.”

The way sto­ry after sto­ry inevitably nests with­in each his­tor­i­cal arti­fact seems to be Mor­ris’ over­ar­ch­ing theme as he charts the his­to­ry of Lin­coln iconog­ra­phy by ref­er­ence to a sin­gle image, a pho­to of Lin­coln by Alexan­der Gard­ner that exists in only one known orig­i­nal print, called O‑118 after col­lec­tor of Lin­coln pho­tog­ra­phy Lloyd Osten­dorf (see the retouched ver­sion above, the orig­i­nal print below). This print, along with 13 oth­ers, was made either four or five days before Lincoln’s assas­si­na­tion.

LincolnCracked

Mor­ris’ fas­ci­na­tion with this pho­to­graph is as var­i­ous­ly moti­vat­ed as the num­ber of dif­fer­ent views he adopts in exam­in­ing its prove­nance, its his­to­ry, and its mean­ing. For one thing, O‑118 is sup­pos­ed­ly the last pho­to­graph tak­en of Lin­coln alive. In 1922, The New York Times pub­lished the orig­i­nal print (above) with text by James Young, who wrote:

Prob­a­bly no oth­er pho­to­graph of Lin­coln con­veys more clear­ly the abid­ing sad­ness of the face. The lines of time and care are deeply etched, and he has the look of a man bor­der­ing upon old age, though he was only 56. Proof that the cam­era was but a few feet away may be found by scruti­ny of the pic­ture…. The print has been untouched, and this pic­ture is an exact like­ness of the Pres­i­dent as he looked in the week of his death.

The photo’s cap­tion also includ­ed infor­ma­tion that Mor­ris makes a great deal of: “The Cracked Neg­a­tive Caused it To Be Dis­card­ed. It Has Only Once Before Been Pub­lished, and Then in a Retouched Form.” For one thing, Mor­ris seems to asso­ciate the pho­to­graph with what Wal­ter Ben­jamin called “aura”; The print, it seems, was the only one Gard­ner was able to make before the cracked neg­a­tive became use­less and mass pro­duc­tion from the source impos­si­ble. Un-retouched, the print shows a “frac­ture cut­ting through the top of Lincoln’s head.” For the sto­ry­teller, writes Mor­ris, “the crack is the begin­ning of a legend—the leg­end of a death fore­told. The crack seems to antic­i­pate the bul­let fired into the back of Lincoln’s head at Ford’s The­ater on Good Fri­day, April 14, 1865.” Using the rhetor­i­cal term for “a fig­ure of antic­i­pa­tion,” a nar­ra­tive fea­ture that fore­shad­ows, fore­tells, or proph­e­sies, Mor­ris calls this “the pro­lep­tic crack.”

His wind­ing nar­ra­tive, replete with the anti­quar­i­an minu­ti­ae of col­lec­tors, moves from the day—February 5, 1865—that Lin­coln and his son Tad walked to Gardner’s stu­dio on 7th Street in Wash­ing­ton, DC for the pho­to ses­sion, through the use of pho­tog­ra­phy as an aid to Lin­coln painters and sculp­tors, to the mean­ing of Lin­coln for such diverse peo­ple as Leo Tol­stoy, Mar­i­lyn Mon­roe, and our cur­rent Pres­i­dent. Mor­ris’ series ranges far and wide, vis­it­ing with his­to­ri­ans and col­lec­tors along the way, and telling many a sto­ry, some freely spec­u­la­tive, some wist­ful, some trag­ic, and all some­how cir­cling back to O‑118. Like much of Mor­ris’ doc­u­men­tary work, it’s an exer­cise in collage—of the meth­ods of the schol­ar, the essay­ist, and the archivist—and like its sub­ject, it’s a frac­tured, but ever­last­ing­ly fas­ci­nat­ing med­i­ta­tion. Fol­low Mor­ris’ entire series below.

Pro­logue: Pre­mo­ni­tions

Part 1: Feb­ru­ary 5, 1865

Part 2: The Pro­lep­tic Crack

Part 3: In the Cau­ca­sus

Relat­ed Con­tent:

New Errol Mor­ris Film Asks Whether We Will Ever Know the Truth About the Kennedy Assas­si­na­tion

The Last Sur­viv­ing Wit­ness of the Lin­coln Assas­si­na­tion

Visu­al­iz­ing Slav­ery: The Map Abra­ham Lin­coln Spent Hours Study­ing Dur­ing the Civ­il War

The Poet­ry of Abra­ham Lin­coln

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Great New Archive Lets You Hear the Sounds of New York City During the Roaring 20s

NewYorkNoiseComplaints

The French refer to the decade between 1920 and 1929 as les Années folles, “the crazy years,” which is apt when you con­sid­er how the French mid­dle and upper class­es gen­er­al­ly loos­ened their brassieres and defined mod­ern bohemia, à la Coco Chanel.

But the Amer­i­can moniker — the Roar­ing 20s — fits too. Near­ly every­thing about that decade roared: cars, jazz, man­u­fac­tur­ing, con­struc­tion.

Din, in fact, came to define the age, par­tic­u­lar­ly in big cities and espe­cial­ly in New York. An unnamed Japan­ese vis­i­tor was quot­ed upon his vis­it to that city in 1920: “My first impres­sion of New York was its noise. When I know what they mean, I will under­stand civ­i­liza­tion.”

A Prince­ton his­to­ry pro­fes­sor took that chal­lenge at face val­ue, while cap­tur­ing a broad­er indus­tri­al era. The Roar­ing Twen­ties is an audio (and to some extent video) archive of what New York City sound­ed like from 1900 to 1933. Pro­fes­sor Emi­ly Thomp­son and design­er Scott Mahoy have cre­at­ed a love­ly site that’s fun to explore. The archive includes a beau­ti­ful 1933 map of New York City loaded with links to noise com­plaints (screen­shot at top), com­plete with doc­u­men­ta­tion. New York had long been a place where peo­ple from all over the world lived on top of one anoth­er, but noise lev­els were shifting—getting loud­er and more var­ied, that is—and the city was inun­dat­ed with com­plaints about fer­ry whis­tles, radio shops, street traf­fic, the clat­ter of restau­rant dish­wash­ing, and all man­ner of con­struc­tion.

CityNoiseSourcesShot

Sen­si­tiv­i­ty to the city’s vol­ume was high. The city’s Noise Abate­ment Com­mis­sion mea­sured the “deaf­en­ing effect” of sound in Times Square. The women’s cafe­te­ria in the New York Life Insur­ance build­ing was designed with state-of-the-art acoustics to keep the noise of the city out and the sound of office work­ers in.

Cort­landt Street in low­er Man­hat­tan was lined with radio shops, each broad­cast­ing dif­fer­ent music. Don’t miss that video, which you’ll find by scan­ning the Space tab map.

You can also move through time on the site, lis­ten­ing to the city’s cacoph­o­ny from the ear­ly 1900s up to the 1930s, or browse a menu of noise sources from home sounds to the noise of the har­bors and rivers. Again, you can vis­it the The Roar­ing Twen­ties site here.

via i09

Relat­ed Con­tent:

Alan Lomax’s Music Archive Hous­es Over 17,400 Folk Record­ings From 1946 to the 1990s

Cor­nell Launch­es Archive of 150,000 Bird Calls and Ani­mal Sounds, with Record­ings Going Back to 1929

The Chal­lenge of Archiv­ing Sound + Vision in the 21st Cen­tu­ry

Kate Rix writes about edu­ca­tion and dig­i­tal media. Fol­low her on Twit­ter.

Hear King Edward VIII Explain Why He Abdicated The Crown For Love, 77 Years Ago Today

Sev­en­ty-sev­en years ago, in a move unprece­dent­ed since the Glo­ri­ous Rev­o­lu­tion of 1688, King-Emper­or Edward VIII abdi­cat­ed the throne. Today’s audi­ences will rec­og­nize the episode from The King’s Speech: less than a year after hav­ing ascend­ed to the British king­ship in Jan­u­ary of 1936, Edward became roman­ti­cal­ly entan­gled with a yet-to-be-divorced Amer­i­can socialite named Wal­lis Simp­son. As long as the King’s liaisons remained dis­creet, the cou­ple was afford­ed a respectable amount of pri­va­cy by the roy­al fam­i­ly and the British media. Things grew more com­pli­cat­ed, how­ev­er, when Simp­son divorced her sec­ond hus­band in Octo­ber of 1936, and the pair decid­ed to mar­ry, come hell or high water.

A King of the Unit­ed King­dom of Great Britain and North­ern Ire­land being wed­ded to a twice-divorced Amer­i­can socialite would have caused a furor. As the head of the Church of Eng­land, Edward could not mar­ry a divorced woman whose for­mer hus­band (let alone hus­bands) remained alive. Simpson’s first divorce proved even more problematic—it was grant­ed based on “emo­tion­al incom­pat­i­bil­i­ty,” and may not have been rec­og­nized under both Church and Eng­lish law. The King’s mar­riage to Simp­son also raised the pos­si­bil­i­ty of an Amer­i­can Queen, a sac­ri­le­gious idea in the eyes of his sub­jects.

Faced with a choice between the crown and his love, Edward VIII chose to step down. On Decem­ber 10, 1936, the King signed the fol­low­ing dec­la­ra­tion of abdi­ca­tion:

Edward_abdication

In the audio clip at the top of the post, Edward VIII takes to the radio waves to declare his abdi­ca­tion on Decem­ber 11. Brim­ming with hard­ly-con­tained emo­tion, Edward attempts to explain his rea­sons to the British peo­ple (read the full tran­script here):

“You all know the rea­sons which have impelled me to renounce the Throne. But I want you to under­stand that in mak­ing up my mind I did not for­get the coun­try or the Empire which as Prince of Wales, and late­ly as King, I have for twen­ty-five years tried to serve. But you must believe me when I tell you that I have found it impos­si­ble to car­ry the heavy bur­den of respon­si­bil­i­ty and to dis­charge my duties as King as I would wish to do with­out the help and sup­port of the woman I love.”

For those who had doubts about Simpson’s true feel­ings for the King (some sus­pect­ed her of car­ing only about the king’s mon­ey), the next 35 years would pro­vide suf­fi­cient proof. The pair remained mar­ried until Edward’s death in 1972.

Ilia Blin­d­er­man is a Mon­tre­al-based cul­ture and sci­ence writer. Fol­low him at @iliablinderman.

Google’s Moving Ad About 1947 Partition of India & Pakistan Tops 10 Million Views

Recent­ly, Wired writer Steve Sil­ber­man (aka @stevesil­ber­man) shot us a note on Twit­ter, say­ing, “@openculture, do not miss this bril­liant ad. Most touch­ing movie (in 3 mins!) I’ve seen in years.” Released on Novem­ber 13th, the video has already clocked over 10 mil­lion views. But chances are you haven’t seen it. And that’s because it’s tar­get­ed to the web-enabled mid­dle class of India and Pak­istan. As The Dawn, Pak­istan’s old­est Eng­lish news­pa­per, describes it, the Google-cre­at­ed ad enti­tled “Reunion” â€śpor­trays two child­hood friends, now elder­ly men, who haven’t seen each oth­er since they were sep­a­rat­ed by the 1947 par­ti­tion that cre­at­ed India and Pak­istan from the old British empire in South Asia. Par­ti­tion sparked a mass exo­dus as mil­lions of Mus­lims and Hin­dus fled across the new bor­ders amid reli­gious vio­lence.” Now Google search prod­ucts are help­ing to bring old friends and neigh­bors back togeth­er.

Cyn­ics may be quick to judge this a sac­cha­rine, manip­u­la­tive ad. But oth­ers are see­ing in it some­thing else — a sign that “per­son­al con­nec­tions between Indi­ans and Pak­ista­nis run deep.” Even if their gov­ern­ments gain some­thing from keep­ing the con­flict alive, every­day peo­ple in India and Pak­istan are increas­ing­ly ready to put his­to­ry aside.

Note: If you click CC at the bot­tom of the video, you can use cap­tions to trans­late the film into nine lan­guages, includ­ing French, Malay­alam and Urdu. It is pre­set to Eng­lish.

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