Google & Coursera Create a Career Certificate That Prepares Students for Cybersecurity Jobs in 6 Months

in Online Courses, Technology | May 25th, 2023

This spring, Google has launched sev­er­al online cer­tifi­cate pro­grams designed to help stu­dents land an entry-lev­el job, with­out nec­es­sar­i­ly hav­ing a col­lege degree. The tech com­pa­ny’s lat­est pro­gram cov­ers Cyber­se­cu­ri­ty, a field that stands poised to grow as com­pa­nies become more dig­i­tal, and cyber­at­tacks inevitably con­tin­ue.

Offered on Cours­er­a’s edu­ca­tion­al plat­form, the new Google Cyber­se­cu­ri­ty Pro­fes­sion­al Cer­tifi­cate fea­tures eight online cours­es, which col­lec­tive­ly help stu­dents learn how to:

  • Under­stand the impor­tance of cyber­se­cu­ri­ty prac­tices and their impact for orga­ni­za­tions.
  • Iden­ti­fy com­mon risks, threats, and vul­ner­a­bil­i­ties, as well as tech­niques to mit­i­gate them.
  • Pro­tect net­works, devices, peo­ple, and data from unau­tho­rized access and cyber­at­tacks using Secu­ri­ty Infor­ma­tion and Event Man­age­ment (SIEM) tools.
  • Gain hands-on expe­ri­ence with Python, Lin­ux, and SQL.

The Cyber­se­cu­ri­ty Pro­fes­sion­al Cer­tifi­cate joins a larg­er col­lec­tion of cer­tifi­cate pro­grams cre­at­ed by Google, with sub­jects cov­er­ing User Expe­ri­ence Design, Busi­ness Intel­li­gence, Data Ana­lyt­ics, Advanced Data Ana­lyt­ics, Project Man­age­ment, IT Sup­port and final­ly IT Automa­tion.

Stu­dents can take indi­vid­ual cours­es in these pro­fes­sion­al cer­tifi­cate pro­grams for free. (Above, you can watch video from the first course in the cyber­se­cu­ri­ty cer­tifi­cate pro­gram, enti­tled “Foun­da­tions of Cyber­se­cu­ri­ty.”) How­ev­er, if you would like to receive a cer­tifi­cate, Cours­era will charge $49 per month (after an ini­tial 7‑day free tri­al peri­od). That means that the Cyber­se­cu­ri­ty Pro­fes­sion­al Cer­tifi­cate, designed to be com­plet­ed in 6 months, will cost rough­ly $300 in total.

Once stu­dents com­plete the cyber­se­cu­ri­ty cer­tifi­cate, they can add the cre­den­tial to their LinkedIn pro­file, resume, or CV. As a perk, stu­dents in the U.S. can also con­nect with 150+ employ­ers (e.g., Amer­i­can Express, Col­gate-Pal­mo­live, T‑Mobile, Wal­mart, and Google) who have pledged to con­sid­er cer­tifi­cate hold­ers for open posi­tions. Accord­ing to Cours­era, this cer­tifi­cate can pre­pare stu­dents to become an entry-lev­el “cyber­se­cu­ri­ty ana­lyst and SOC (secu­ri­ty oper­a­tions cen­ter) ana­lyst.”

You can start a 7‑day free tri­al of the Cyber­se­cu­ri­ty Pro­fes­sion­al Cer­tifi­cate here.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

by | Permalink | Make a Comment ( 1 ) |

Google & Coursera Launch New Career Certificates That Prepare Students for Jobs in 2–6 Months: Business Intelligence & Advanced Data Analytics

in Business, Online Courses | May 18th, 2023

Back in 2021, Google launched a series of online cours­es designed to help stu­dents earn a pro­fes­sion­al cer­tifi­cate in six months and also land an entry-lev­el job. In its orig­i­nal offer­ing, Google devel­oped cer­tifi­cate pro­grams in five pro­fes­sion­al areas: User Expe­ri­ence (UX) Design, Data Ana­lyt­ics, Project Man­age­ment, IT Sup­port and IT Automa­tion. Now, the tech com­pa­ny has added two new pro­grams to its line­up, each offered through Cours­er­a’s online edu­ca­tion plat­form.

First, the Google Advanced Data Ana­lyt­ics Pro­fes­sion­al Cer­tifi­cate builds on the orig­i­nal Data Ana­lyt­ics Cer­tifi­cate and “delves into machine learn­ing, pre­dic­tive mod­el­ing, and exper­i­men­tal design to col­lect and ana­lyze large amounts of data.” Fea­tur­ing sev­en cours­es in total, the pro­gram takes rough­ly six months to com­plete and aims to teach stu­dents how to 1) build regres­sion and machine learn­ing mod­els to ana­lyze and inter­pret data, 2) cre­ate data visu­al­iza­tions and apply sta­tis­ti­cal meth­ods to inves­ti­gate data, and 3) com­mu­ni­cate insights from data analy­sis to stake­hold­ers. Essen­tial­ly, it teach­es many tools of the trade need­ed to become a senior data ana­lyst or junior data sci­en­tist.

With the Google Busi­ness Intel­li­gence Pro­fes­sion­al Cer­tifi­cate, stu­dents can par­tic­i­pate in a short­er pro­gram that focus­es on trans­form­ing data into action­able insights for orga­ni­za­tions. Con­sist­ing of three cours­es (and last­ing about two months), the pro­gram helps stu­dents learn skills like data mod­el­ing, data visu­al­iza­tion, and dashboarding–skills that have wide applic­a­bil­i­ty in our data-dri­ven age.

Stu­dents can actu­al­ly take indi­vid­ual cours­es in these pro­fes­sion­al cer­tifi­cate pro­grams for free. How­ev­er, if you would like to receive the cer­tifi­cates, Cours­era charges $49 per month (after an ini­tial 7‑day free tri­al peri­od). That means that the Advanced Data Ana­lyt­ics Pro­fes­sion­al Cer­tifi­cate, if com­plet­ed in 6 months, will cost less than $300. And the Busi­ness Intel­li­gence Pro­fes­sion­al Cer­tifi­cate would run about $100. Once stu­dents com­plete a cer­tifi­cate, they can add the cre­den­tial to their LinkedIn pro­file, resume, or CV. Like­wise, they can con­nect with 150+ U.S. hir­ing orga­ni­za­tions in Google’s Employ­er Con­sor­tium. If you would like to learn more about Google Career Cer­tifi­cates, you can read this handy page on Uni­ver­si­ty of Texas’ web­site.

Update: Google has also added a new cer­tifi­cate pro­gram focused on Cyber­se­cu­ri­ty. Find out more about the pro­gram here.

You can sign up for the pro­grams by click­ing on the links in bold above. Each pro­gram has a 7‑day free tri­al.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

by | Permalink | Make a Comment ( 34 ) |

How to Paint Like Yayoi Kusama, the Avant-Garde Japanese Artist

in Art, Online Courses | April 18th, 2023

When Yay­oi Kusama first arrived in New York, in the late nine­teen-fifties, she must have sensed that she was in a prac­ti­cal­ly ide­al time and place to make abstract art. That would explain why she sub­se­quent­ly began cre­at­ing a series of large paint­ings we now know as Infin­i­ty Nets, all of which con­sist sole­ly of pat­terns of pol­ka dots — or at least what look like pat­terns, and what look like pol­ka dots, when viewed from a dis­tance. Up close, there’s some­thing quite dif­fer­ent going on, some­thing alto­geth­er more organ­ic, irreg­u­lar, and ever-shift­ing. and the best method of under­stand­ing it is to pick up a brush and paint an infin­i­ty net of your own.

You can learn how to do that by watch­ing the video above, which comes from Cours­era and the Muse­um of Mod­ern Art’s online course “In the Stu­dio: Post­war Abstract Paint­ing.” In it, painter Corey D’Au­gus­tine goes through all the steps of exe­cut­ing a fin­ished can­vas in the style of Kusama’s Infin­i­ty Nets, which requires lit­tle con­ven­tion­al tech­ni­cal skill, but a great deal of patience.

D’Au­gus­tine sug­gests that you “lose your­self in the ser­i­al activ­i­ty” of paint­ing all these tiny shapes “as a way to qui­et the mind.” Get deep enough into it, and “you won’t be think­ing about your job or your chil­dren or what­ev­er it is, what­ev­er kind of stress­es you have on your mind nor­mal­ly.

This ther­a­peu­tic view isn’t a mil­lion miles from what Kusama has said of her own moti­va­tions for cre­at­ing art. Even before launch­ing into the Infin­i­ty Nets prop­er, she was paint­ing pol­ka-dot fields out of inspi­ra­tion giv­en to her by the hal­lu­ci­na­tions she’d been suf­fer­ing since the age of ten. Now, at the age of 94, she’s long been a world-renowned artist, one who vol­un­tar­i­ly resides at a men­tal-health facil­i­ty when not at work in her stu­dio fur­ther explor­ing the very same visu­al con­cepts with which she began. You can learn more about Kusama’s life from the mate­r­i­al we’ve pre­vi­ous­ly fea­tured here on Open Cul­ture, and if you want to go all the way into her world, there’s always her auto­bi­og­ra­phy, Infin­i­ty Net.

Relat­ed con­tent:

How Yay­oi Kusama, Obsessed with Pol­ka Dots, Became One of the Most Rad­i­cal Artists of All Time

The MoMA Teach­es You How to Paint Like Pol­lock, Rothko, de Koon­ing & Oth­er Abstract Painters

New Hilma af Klint Doc­u­men­tary Explores the Life & Art of the Trail­blaz­ing Abstract Artist

Japan­ese Com­put­er Artist Makes “Dig­i­tal Mon­dri­ans” in 1964: When Giant Main­frame Com­put­ers Were First Used to Cre­ate Art

Wabi-Sabi: A Short Film on the Beau­ty of Tra­di­tion­al Japan

Steve Mar­tin on How to Look at Abstract Art

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

by | Permalink | Make a Comment ( None ) |

YouTube & Arizona State University Team Up to Offer Online Courses for Real College Credits

in MOOCs, Online Courses, YouTube | February 2nd, 2023

A recent Pew Research Cen­ter sur­vey found that near­ly one in five Amer­i­can teenagers is on Youtube “almost con­stant­ly.” Ten years ago, the fig­ure sure­ly would­n’t have been that high, and twen­ty years ago, of course, Youtube did­n’t exist at all. But today, no enter­prise direct­ed at teenagers can afford to ignore it: that goes for pop music and fash­ion, of course, but also for edu­ca­tion. Most kids just start­ing col­lege are on Youtube, but so are those about to start col­lege, those tak­ing time off from col­lege, and those unsure of whether they’re will­ing or able to go to col­lege at all. Hence Col­lege Foun­da­tion, a new exten­sion of Youtube chan­nel Study Hall, the prod­uct of a part­ner­ship between Ari­zona State Uni­ver­si­ty, YouTube and Crash Course.

Crash Course has long pro­duced video series that, both enter­tain­ing­ly and at length, cov­er sub­jects taught in school from his­to­ry to lit­er­a­ture to phi­los­o­phy and beyond. The Col­lege Foun­da­tion’s pro­gram will make it pos­si­ble not just to learn on Study Hall, but to earn real col­lege cred­its as well.

“Stu­dents who are inter­est­ed in for­mal course­work beyond watch­ing the videos may pay a $25 fee to enroll in an ASU online course that includes inter­act­ing with oth­er stu­dents and instruc­tors,” writes Inside High­er Edu­ca­tion’s Susan D’Agosti­no. Upon com­ple­tion of the course, “the stu­dent can decide whether they would like to pay $400 to record the grade and receive ASU cred­it.”

Enroll­ment is now open for the first four Col­lege Foun­da­tions cours­es, Eng­lish Com­po­si­tion, Col­lege Math, U.S. His­to­ry and Human Com­mu­ni­ca­tion, all of which begin on March 7th. (Those who sign up before that start date will receive a $50 dis­count.) “Once you’re in a course, you can con­tact a suc­cess coach via email to get help with assign­ments,” writes TechCrunch’s Aisha Malik. “You can com­plete your course­work when it’s con­ve­nient for you, but you will have week­ly due dates for most of the cours­es. If you want to access addi­tion­al sup­port, some instruc­tors hold option­al office hours.” This sort of learn­ing expe­ri­ence could become a bridge to Youtube life and col­lege life — the lat­ter being the sub­ject addressed, with char­ac­ter­is­tic Youtube direct­ness, in the exist­ing Study Hall course “How to Col­lege.”

Relat­ed con­tent:

1,700 Free Online Cours­es from Top Uni­ver­si­ties

A Crash Course in World His­to­ry

Crash Course Phi­los­o­phy: Hank Green’s Fast-Paced Intro­duc­tion to Phi­los­o­phy Gets Under­way on YouTube

Crash Course on Lit­er­a­ture: Watch John Green’s Fun Intro­duc­tions to Gats­by, Catch­er in the Rye & Oth­er Clas­sics

A Crash Course on Psy­chol­o­gy: A 30-Part Video Series from Hank Green

Crash Course Big His­to­ry: John Green Teach­es Life, the Uni­verse & Every­thing

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

by | Permalink | Make a Comment ( None ) |

The Making of Modern Ukraine: A Free Online Course from Yale University, Featuring 23 Lectures

in Current Affairs, Online Courses, Yale | December 27th, 2022

Back in Sep­tem­ber, we men­tioned that Yale his­to­ri­an Tim­o­thy Sny­der had start­ed teach­ing a course, The Mak­ing of Mod­ern Ukraine, and putting the lec­tures online. With the fall semes­ter now over, you can watch 23 lec­tures on YouTube. All of the lec­tures appear above, or on this playlist. Key ques­tions explored by the course include:

What brought about the Ukrain­ian nation?  Ukraine must have exist­ed as a soci­ety and poli­ty on 23 Feb­ru­ary 2022, else Ukraini­ans would not have col­lec­tive­ly resist­ed Russ­ian inva­sion the next day.  Why has the exis­tence of Ukraine occa­sioned such con­tro­ver­sy?  In what ways are Pol­ish, Russ­ian, and Jew­ish self-under­stand­ing depen­dent upon expe­ri­ences in Ukraine?  Just how and when did a mod­ern Ukrain­ian nation emerge?  Just how for that mat­ter does any mod­ern nation emerge?  And why some nations and not oth­ers?  What is the bal­ance between struc­ture and agency in his­to­ry?  Can nations be cho­sen, and does it mat­ter?  Can the choic­es of indi­vid­u­als influ­ence the rise of much larg­er social orga­ni­za­tions?  If so, how?  Ukraine was the coun­try most touched by Sovi­et and Nazi ter­ror: what can we learn about those sys­tems, then, from Ukraine?  Is the post-colo­nial, mul­ti­lin­gual Ukrain­ian nation a holdover from the past, or does it hold some promise for the future?

A syl­labus for the course can be found on Sny­der’s Sub­stack.

The Mak­ing of Mod­ern Ukraine will be added to our col­lec­tion of Free Online His­to­ry Cours­es, a sub­set of our meta col­lec­tion: 1,700 Free Online Cours­es from Top Uni­ver­si­ties

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent

20 Lessons from the 20th Cen­tu­ry About How to Defend Democ­ra­cy from Author­i­tar­i­an­ism, Accord­ing to Yale His­to­ri­an Tim­o­thy Sny­der

A Beau­ti­ful­ly Illus­trat­ed Edi­tion of On Tyran­ny: Twen­ty Lessons from the Twen­ti­eth Cen­tu­ry, the Best­selling Book by His­to­ri­an Tim­o­thy Sny­der

Sav­ing Ukrain­ian Cul­tur­al Her­itage Online: 1,000+ Librar­i­ans Dig­i­tal­ly Pre­serve Arti­facts of Ukrain­ian Civ­i­liza­tion Before Rus­sia Can Destroy Them

Putin’s War on Ukraine Explained in 8 Min­utes

by | Permalink | Make a Comment ( 2 ) |

Take Graphic Design Courses to Launch Your Career as a Graphic Designer, Video Game Designer, UI Designer & More

in Design, Online Courses | June 30th, 2022

What can you do with graph­ic design skills? More and more, it seems, as emerg­ing tech­nolo­gies dri­ve new apps, soft­ware, and games. New design chal­lenges are every­where, from human-machine inter­faces, to 3D mod­el­ing in video games and ani­mat­ed films, to re-imag­in­ing clas­sic designs in print and on screen. In addi­tion to tra­di­tion­al jobs like art direc­tor, graph­ic design­er, pro­duc­tion artist, and ani­ma­tor, the past few years have seen a sharp rise in demand for User Expe­ri­ence (UX) and User Inter­face (UI) design­ers, roles that require a vari­ety of dif­fer­ent cre­ative and tech­ni­cal skill sets.

You could get a four-year degree in design to work in one of these fields, or you could take a Cours­era Spe­cial­iza­tion and be one step clos­er. Cours­era has met the demand for new job skills and tech edu­ca­tion by part­ner­ing with top arts insti­tu­tions and uni­ver­si­ties to offer online cours­es at low cost. All of these cours­es grant cer­tifi­cates that show poten­tial employ­ers you’re ready to put your learn­ing to use. If careers in art and con­tem­po­rary design, graph­ic design, web user expe­ri­ence and inter­face design, or video game design appeal to you, you can learn those skills in the five cer­tifi­cate-grant­i­ng Spe­cial­iza­tion pro­grams below.

Graph­ic design­ers can choose to be as spe­cial­ized or gen­er­al­ized as they like, but as in all cre­ative fields, they need a thor­ough under­stand­ing of the basics. A Cours­era Spe­cial­iza­tion is a series of cours­es intend­ed to lead stu­dents to mas­tery, build­ing on the his­to­ry and foun­da­tions of the field. You can enroll for free and try out any of the Spe­cial­iza­tions for 7 days. After that, you’ll be charged between $39-$49 per month until you com­plete the cours­es in a Spe­cial­iza­tion. (Finan­cial aid is avail­able).

The excit­ing Spe­cial­iza­tions from CALARTS and the Muse­um of Mod­ern Art will bring you many steps clos­er to a new career, or maybe even a new per­son­al pas­sion project.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

Relat­ed Con­tent:

Google Unveils a Dig­i­tal Mar­ket­ing & E‑Commerce Cer­tifi­cate: 7 Cours­es Will Help Pre­pare Stu­dents for an Entry-Lev­el Job in 6 Months       

Google & Cours­era Launch Career Cer­tifi­cates That Pre­pare Stu­dents for Jobs in 6 Months: Data Ana­lyt­ics, Project Man­age­ment and UX Design

Become a Project Man­ag­er With­out a Col­lege Degree with Google’s Project Man­age­ment Cer­tifi­cate

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

by | Permalink | Make a Comment ( None ) |

Computer Scientist Andrew Ng Presents a New Series of Machine Learning Courses–an Updated Version of the Popular Course Taken by 5 Million Students

in Artificial Intelligence, Online Courses, Technology | June 22nd, 2022

Back in 2017, Cours­era co-founder and for­mer Stan­ford com­put­er sci­ence pro­fes­sor Andrew Ng launched a five-part series of cours­es on “Deep Learn­ing” on the edtech plat­form, a series meant to “help you mas­ter Deep Learn­ing, apply it effec­tive­ly, and build a career in AI.” These cours­es extend­ed his ini­tial Machine Learn­ing course, which has attract­ed almost 5 mil­lion stu­dents since 2012, in an effort, he said, to build “a new AI-pow­ered soci­ety.”

Ng’s goals are ambi­tious, to “teach mil­lions of peo­ple to use these AI tools so they can go and invent the things that no large com­pa­ny, or com­pa­ny I could build, could do.” His new Machine Learn­ing Spe­cial­iza­tion at Cours­era takes him sev­er­al steps fur­ther in that direc­tion with an “updat­ed ver­sion of [his] pio­neer­ing Machine Learn­ing course,” notes Cours­er­a’s descrip­tion, pro­vid­ing “a broad intro­duc­tion to mod­ern machine learn­ing.” The spe­cial­iza­tion’s three cours­es include 1) Super­vised Machine Learn­ing: Regres­sion and Clas­si­fi­ca­tion, 2) Advanced Learn­ing Algo­rithms, and 3) Unsu­per­vised Learn­ing, Rec­om­menders, Rein­force­ment Learn­ing. Col­lec­tive­ly, the cours­es in the spe­cial­iza­tion will teach you to:

  • Build machine learn­ing mod­els in Python using pop­u­lar machine learn­ing libraries NumPy and scik­it-learn.
  • Build and train super­vised machine learn­ing mod­els for pre­dic­tion and bina­ry clas­si­fi­ca­tion tasks, includ­ing lin­ear regres­sion and logis­tic regres­sion.
  • Build and train a neur­al net­work with Ten­sor­Flow to per­form mul­ti-class clas­si­fi­ca­tion.
  • Apply best prac­tices for machine learn­ing devel­op­ment so that your mod­els gen­er­al­ize to data and tasks in the real world.
  • Build and use deci­sion trees and tree ensem­ble meth­ods, includ­ing ran­dom forests and boost­ed trees.
  • Use unsu­per­vised learn­ing tech­niques for unsu­per­vised learn­ing: includ­ing clus­ter­ing and anom­aly detec­tion.
  • Build rec­om­mender sys­tems with a col­lab­o­ra­tive fil­ter­ing approach and a con­tent-based deep learn­ing method.
  • Build a deep rein­force­ment learn­ing mod­el.

The skills stu­dents learn in Ng’s spe­cial­iza­tion will bring them clos­er to careers in big data, machine learn­ing, and AI engi­neer­ing. Enroll in Ng’s Spe­cial­iza­tion here free for 7 days and explore the mate­ri­als in all three cours­es. If you’re con­vinced the spe­cial­iza­tion is for you, you’ll pay $49 per month until you com­plete the three-course spe­cial­iza­tion, and you’ll earn a cer­tifi­cate upon com­ple­tion of a hands-on project using all of your new machine learn­ing skills. You can sign up for the Machine Learn­ing Spe­cial­iza­tion here.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

Relat­ed Con­tent:

New Deep Learn­ing Cours­es Released on Cours­era, with Hope of Teach­ing Mil­lions the Basics of Arti­fi­cial Intel­li­gence

Cours­era Makes Cours­es & Cer­tifi­cates Free Dur­ing Coro­n­avirus Quar­an­tine: Take Cours­es in Psy­chol­o­gy, Music, Well­ness, Pro­fes­sion­al Devel­op­ment & More Online

Google & Cours­era Launch Career Cer­tifi­cates That Pre­pare Stu­dents for Jobs in 6 Months: Data Ana­lyt­ics, Project Man­age­ment and UX Design

Google Unveils a Dig­i­tal Mar­ket­ing & E‑Commerce Cer­tifi­cate: 7 Cours­es Will Help Pre­pare Stu­dents for an Entry-Lev­el Job in 6 Months       

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

by | Permalink | Make a Comment ( None ) |

Google Unveils a Digital Marketing & E‑Commerce Certificate: 7 Courses Will Help Prepare Students for an Entry-Level Job in 6 Months

in Business, Education, Online Courses | May 13th, 2022

Dur­ing the pan­dem­ic, Google launched a series of Career Cer­tifi­cates that will “pre­pare learn­ers for an entry-lev­el role in under six months.” Their first cer­tifi­cates focused on Project Man­age­ment, Data Ana­lyt­ics, User Expe­ri­ence (UX) Design, IT Sup­port and IT Automa­tion. Now comes their latest–a cer­tifi­cate ded­i­cat­ed to Dig­i­tal Mar­ket­ing & E‑commerce.

Offered on the Cours­era plat­form, the Dig­i­tal Mar­ket­ing & E‑commerce Pro­fes­sion­al Cer­tifi­cate con­sists of sev­en cours­es, all col­lec­tive­ly designed to help stu­dents “devel­op dig­i­tal mar­ket­ing and e‑commerce strate­gies; attract and engage cus­tomers through dig­i­tal mar­ket­ing chan­nels like search and email; mea­sure mar­ket­ing ana­lyt­ics and share insights; build e‑commerce stores, ana­lyze e‑commerce per­for­mance, and build cus­tomer loy­al­ty.” The cours­es include:

In total, this pro­gram “includes over 190 hours of instruc­tion and prac­tice-based assess­ments, which sim­u­late real-world dig­i­tal mar­ket­ing and e‑commerce sce­nar­ios that are crit­i­cal for suc­cess in the work­place.” Along the way, stu­dents will learn how to use tools and plat­forms like Can­va, Con­stant Con­tact, Google Ads, Google Ana­lyt­ics, Hoot­suite, Hub­Spot, Mailchimp, Shopi­fy, and Twit­ter. You can start a 7‑day free tri­al and explore the cours­es. If you con­tin­ue beyond that, Google/Coursera will charge $39 USD per month. That trans­lates to about $235 after 6 months.

If you don’t want to pay, you can audit each course for free, with­out ulti­mate­ly receiv­ing the cer­tifi­cate.

Explore the Dig­i­tal Mar­ket­ing & E‑commerce Pro­fes­sion­al Cer­tifi­cate.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

Relat­ed Con­tent 

Google & Cours­era Launch Career Cer­tifi­cates That Pre­pare Stu­dents for Jobs in 6 Months: Data Ana­lyt­ics, Project Man­age­ment and UX Design

Become a Project Man­ag­er With­out a Col­lege Degree with Google’s Project Man­age­ment Cer­tifi­cate

Google Data Ana­lyt­ics Cer­tifi­cate: 8 Cours­es Will Help Pre­pare Stu­dents for an Entry-Lev­el Job in 6 Months

by | Permalink | Make a Comment ( 1 ) |

« Go Back — More in this category... »
Quantcast
Open Culture was founded by Dan Colman.