Apple TV: Turn Your TV into a Smart Box

Appletv3_3When Steve Jobs announced Apple’s new line­up of gad­gets at Mac­world in Jan­u­ary (lis­ten on iTunes or stream it), all eyes were focused on the planned release of the iPhone. Rel­a­tive­ly lost in the com­mo­tion, how­ev­er, was Apple TV, which start­ed ship­ping this week. (Check it out in our Ama­zon store.) Despite the name, Apple TV does­n’t come with a TV. But, for $299, you do get a piece of hard­ware that lets you wire­less­ly sync your iTunes col­lec­tion to your widescreen TV. And, with that, you can watch down­loaded movies, TV shows, and video pod­casts in a much more suit­able and plea­sur­able envi­ron­ment. (Even­tu­al­ly, you’ll be able to watch videos via Apple TV in high def.) If giv­en the choice between watch­ing your video down­loads on a small iPod screen or a cushy plas­ma TV in your liv­ing room, the deci­sion becomes a no-brain­er. The new gad­get instant­ly makes Apple a cred­i­ble play­er in the video dis­tri­b­u­tion mar­ket, and it clear­ly fur­thers along the com­pa­ny’s trans­for­ma­tion into a more diver­si­fied con­sumer-elec­tron­ics and media com­pa­ny.

For Open Cul­ture read­ers, Apple TV has some ben­e­fits on the near hori­zon. Over the past sev­er­al months, we’ve noticed more pod­casts com­ing out in a video fla­vor. (See our pod­cast library.) And that trend should only pick up over time. (Indeed, Robert X. Cring­ley, the astute observ­er of tech trends, fore­sees a video glut this year that could over­whelm the cur­rent capac­i­ty of the Net.) Thanks to Apple TV, you might soon be able to use your tele­vi­sion as much as your iPod to con­sume high qual­i­ty cul­tur­al con­tent. And this may become all the more true if the rumors pan out that Apple and Google have been talk­ing about dis­trib­ut­ing Google Video through iTunes. Just think of the pos­si­bil­i­ties that lie ahead.

For more infor­ma­tion on Apple TV, you can vis­it Apple’s site, check out the cov­er­age on Engad­get and CNET, or watch the Wal­ter Moss­berg video below.

Pluggd’s State of the Union Address

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We’re not here to write about the State of the Union speech per se (enough oth­er blog­gers have done that), but rather to men­tion a cool new tech­nol­o­gy that’s been applied to the Bush speech. A com­pa­ny called Plug­gd, using “HearHere tech­nol­o­gy,” now gives you the abil­i­ty to search audio and video files just like you would the web. Con­fused? Let us explain. Take a look at Plug­gd’s State of the Union SMACKDOWN! and you’ll see what looks like a stan­dard, web-based audio/video ver­sion of the speech. So far, no big deal. Now, type the word “edu­ca­tion” in the search box and look at the col­or meter that sits next to the play but­ton. The orange/red col­or indi­cates the most rel­e­vant moments when the pres­i­dent deals with edu­ca­tion. Sim­ply click on “hot zones” and you’ll cut right to the chase.

Steve Jobs Presents the iPhone and the Podcast World Reacts

Each year, Steve Jobs kicks off Mac­World with a big address, which either con­firms or quash­es all the rumors and spec­u­la­tion about the new wave of Apple prod­ucts. It’s usu­al­ly a big deal, and this year did­n’t dis­ap­point. Jobs deliv­ered with flair the iPhone, which Apple hopes will rev­o­lu­tion­ize the cell phone mar­ket as the iPod did the portable music play­er mar­ket, if not the entire music mar­ket itself. And then there is Apple TV, which will let you wire­less­ly play your iTunes con­tent (movies, TV shows, music, pho­tos and pod­casts) on your widescreen TV.

If you have some down­time, you can check out the video of Jobs’ speech on iTunes or via Quick­Time. For ini­tial thoughts on the iPhone, you may want to read David Pogue’s and Wal­ter Moss­berg’s ear­ly reviews (and also Pogue’s iphone FAQ), and for com­men­tary across the pod­cast world, you can lis­ten in on:

  • GeekBrief.TV’s quick sur­vey of announce­ments iTunes Feed
  • Engad­get’s pod­cast com­men­tary of new prod­ucts iTunes Feed
  • Mac­World’s review of the keynote and new prod­ucts iTunes Mp3 Stream
  • Robert X. Cring­ley’s take on Apple’s trade­mark con­flict with Cis­co iTunes Feed
  • MacBreak Week­ly iTunes Feed
  • Forum on Tech­nol­o­gy & Soci­ety — A pan­el dis­cus­sion on the new gad­gets and how they affect our soci­ety iTunes Feed

Also see Open Cul­ture’s Tech­nol­o­gy Pod­cast Col­lec­tion.

Podcasts to Hit Inflection Point in ’07

Dur­ing a radio inter­view yes­ter­day (iTunes — mp3), Jon Gor­don, the host of Future Tense, asked me

whether uni­ver­si­ties will con­tin­ue pour­ing con­tent into their iTunes troves in 2007. The answer boiled down to this: Pod­cast­ing stands poised to pro­lif­er­ate in ’07, much like the web did back in ’95 and ’96. Just a year ago, the New Oxford Amer­i­can Dic­tio­nary select­ed “pod­cast” as the “Word of the Year.” The buzz is out there. But how many peo­ple have ever lis­tened to a pod­cast first­hand? It turns out not too many. In a recent sur­vey, the Pew Research Cen­ter found that only 12% of web users have ever worked with pod­casts (as com­pared to 7% one year pri­or), and only 1% down­load them dai­ly. These num­bers are part­ly a reflec­tion of sup­ply and demand. Not too long ago, pod­casts were fair­ly lim­it­ed in num­ber. But, dur­ing the past 12 months, many uni­ver­si­ties (see our full col­lec­tion) have carved out some space on iTunes and devel­oped sub­stan­tial col­lec­tions. Some­where in ’07, we should hit an inflec­tion point. Sup­ply will increase demand. Demand will trig­ger more sup­ply. We’ll see expo­nen­tial growth and nev­er look back. The days where you could per­son­al­ly keep tabs on all the great new pod­casts will sim­ply be over, although we’ll sift through them and high­light what’s worth your time.

Resources Men­tioned in Inter­view:

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Making Your Own Podcasts: Resources to Get You Started


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With all the recent talk about pod­casts, you may have won­dered how you can cre­ate your own. How can you record and dis­trib­ute via pod­cast what­ev­er valauble things you have to say? We have recent­ly come across some help­ful mate­r­i­al that seemed worth high­light­ing for you.


Pod­cast Acad­e­my

At Boston Uni­ver­si­ty, Pod­cast Acad­e­my recent­ly held a two-day sem­i­nar, led by sea­soned tech­nol­o­gy vet­er­ans, that offered a very com­pre­hen­sive overview of the craft. The top­ics cov­ered here ranged from get­ting start­ed with record­ing, edit­ing and pub­lish­ing pod­casts; to devel­op­ing a per­son­al style; to work­ing with the right equip­ment; to know­ing how to get pod­casts list­ed in search engines and also mon­e­tize them. You can review and stream all of the pre­sen­ta­tions in video from this page. Plus you can also find here copies of the PDFs used in these talks. This is an excel­lent resource for start­ing out.

Apple’s Pod­cast Recipe
Giv­en that Apple helped more than any­one to give life to pod­cast­ing, it only makes sense that they would offer some primers. You can find here a three-part sem­i­nar cre­at­ed by Apple experts, who offer their wis­dom on how to cre­ate a great-sound­ing pod­cast, pro­duce a pro­fes­sion­al show, and then pro­mote it. These pre­sen­ta­tions are also avail­able in video, and they are free. How­ev­er, you do need to reg­is­ter with Apple before you can start watch­ing the pre­sen­ta­tions.

Nuts and Bolts Primers
The mate­ri­als above don’t real­ly walk you through the actu­al tech­ni­cal mechan­ics of cre­at­ing a pod­cast, so we have added here a few primers that will real­ly give you the real nuts and bolts.

If you close­ly review all of these mate­ri­als, you should soon be ready to devel­op your first pod­cast, cre­ate a pro­fes­sion­al sound, and bring it to lis­ten­ers who will ben­e­fit from what you have to say. If you know of any oth­er great resources that should be added to this col­lec­tion, feel free to let us know.

A World Without Net Neutrality

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If you’re a savvy tech­nol­o­gist, you’ve heard a lot about the debate over “net neu­tral­i­ty.” If you’re not, then you should get up to speed on the issue because it could change the face of the web as you know it.

Bill Moy­ers recent­ly put togeth­er an excel­lent pro­gram look­ing at the Faus­t­ian bar­gain that Con­gress might soon be mak­ing. In exchange for giv­ing the tele­phone com­pa­nies an incen­tive to build a fast fiber net­work in the US — some­thing that many oth­er coun­tries already have, and some­thing that the tel­cos promised to build years ago, but did­n’t, despite accept­ing tax breaks — our nation­al rep­re­sen­ta­tives may be primed to let the tel­cos con­trol the future web and oper­ate it as a “toll road.” Under the cur­rent regime, every web site is treat­ed neu­tral­ly, mean­ing
that web sites can dis­trib­ute con­tent at equal speeds and costs to con­tent providers. If things change,
the tel­cos will cre­ate a “fast lane” and a “slow lane” for dis­trib­ut­ing con­tent, and they can use their dis­cre­tion, based on what­ev­er stan­dards they choose, to charge con­tent providers dif­fer­ent rates for using the dif­fer­ent lanes. This will have a whole host of con­se­quences for the future devel­op­ment of the inter­net, chang­ing how com­pa­nies com­pete on the web, how the pace of inno­va­tion pro­gress­es (or not), how you access con­tent, and whether you can access con­tent freely and equal­ly. In short, it will deter­mine whether your cul­ture stays open or not.

There is a lot to this issue, and Moy­ers on Amer­i­ca does a very good job teas­ing apart the issue in this 90 minute exposé that you can find on iTunes (or see the rss feed). The pro­gram’s web site also has a lot of good sup­port­ing infor­ma­tion and is worth a look.

For more infor­ma­tion, you should also see what the ACLU is say­ing about the issue.


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