There is a lot of buzz around podÂcastÂing these days. Last DecemÂber, the ediÂtors of the New Oxford AmerÂiÂcan DicÂtioÂnary selectÂed “podÂcast” as the word of the year (and they defined it as “a digÂiÂtal recordÂing of a radio broadÂcast or simÂiÂlar proÂgram, made availÂable on the InterÂnet for downÂloadÂing to a perÂsonÂal audio playÂer”). Since then, the chatÂter has only picked up. HowÂevÂer, just how many peoÂple regÂuÂlarÂly downÂload and use podÂcasts is a someÂwhat difÂferÂent stoÂry.
This week, the Pew InterÂnet & AmerÂiÂcan Life Project issued a new study showÂing that podÂcastÂing hasÂn’t quite been inteÂgratÂed into the fabÂric of everyÂday life. Although 12% of those surÂveyed have downÂloaded a podÂcast at some point, only 1% do so on a daiÂly basis. That’s a far cry (in terms of freÂquenÂcy) from how peoÂple use their cell phones, TVs and the InterÂnet.
Despite these low numÂbers, I strongÂly susÂpect that daiÂly podÂcast usage will inexÂorably climb in the comÂing few years. Just think about it. Over 20 milÂlion AmerÂiÂcans now own an iPod or mp3 playÂer, and those figÂures will almost cerÂtainÂly conÂtinÂue to rise. The ever-increasÂing numÂber of iPod/mp3 ownÂers will get more comÂfortÂable adding conÂtent to their playÂers. And broadÂcastÂers will conÂtinÂue the trend of using sites like iTunes as an alterÂnaÂtive means of disÂtribÂutÂing their conÂtent. Fast forÂward a few years, and here’s what you’ll have: A counÂtry awash with iPods and digÂiÂtal conÂtent, and a nation of conÂsumers who realÂize that they can use their mp3 playÂers to access content/information fulÂly on-demand. You’ll be able to access whatÂevÂer conÂtent you want (no matÂter how speÂcifÂic your interÂest), wherÂevÂer you want, whenÂevÂer you want, withÂout comÂmerÂcials and often for free. ConÂtent withÂout comÂproÂmisÂes. Who would want to miss out on that?
Check out Open CulÂture’s UniÂverÂsiÂty PodÂcast ColÂlecÂtion