Pay a visit to Whole Foods, and you’ll find The David Lynch Signature Cup Coffee line, which includes three premier coffee blends, each taste-tested and selected by David Lynch himself. Last year, Lynch talked with Vice.com about the genesis of his coffee line and explained:
One day, a friend came over to me and said, “David, you drink so much coffee, you should have your own line,” and one thing led to another, and I blind tested many, many different coffees. Another friend of mine said, “I know these guys down in Long Beach who have the greatest coffee” but I tasted it, and it was terrible, so I kept tasting different coffees and different mixtures and kept coming back to this [blend] in blind tests over and over again.
Over the years, Lynch has released some unconventional ads (of course!) for his coffee products. Perhaps you recall this one from 2011, featuring a seemingly severed Barbie head. Or this almost epilepsy-inducing one fom 2012. Now comes the latest ad, created by director Andrew Parkhurst, reminding us that coffee is for people, not robots. Kind of like Trix are for kids.
Dan Colman is the founder/editor of Open Culture. Follow us on Facebook, Twitter, Google Plus and LinkedIn and share intelligent media with your friends. Or sign up for our daily email and get a daily dose of Open Culture in your inbox.