Chris Anderson @ Google

Chris Ander­son, the author of Free: The Future of a Rad­i­cal Price (down­load a free audio file of the book here) is mak­ing the rounds, pro­mot­ing his new book. Of course, it was only nat­ur­al that Ander­son (also the author of The Long Tail and edi­tor-in-chief of Wired) should pay a vis­it to Google, a com­pa­ny that gen­er­ates bil­lions of dol­lars by serv­ing free con­tent and ser­vices. With the talk above, you get an intro­duc­tion to Ander­son­’s take on “free” and some good Q&A. The pre­sen­ta­tion runs about 53 min­utes in total.