Chris Anderson @ Google

Chris Anderson, the author of Free: The Future of a Radical Price (download a free audio file of the book here) is making the rounds, promoting his new book. Of course, it was only natural that Anderson (also the author of The Long Tail and editor-in-chief of Wired) should pay a visit to Google, a company that generates billions of dollars by serving free content and services. With the talk above, you get an introduction to Anderson’s take on “free” and some good Q&A. The presentation runs about 53 minutes in total.

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Open Culture was founded by Dan Colman.