Bob Dylan in a Google Instant

Google Instant rolled out this week, backed by a promotional advertisement (right above). Fans of Bob Dylan will instantly recognize the footage: A young Dylan flipping hand-drawn cards to the tune of “Subterranean Homesick Blues,” an iconic scene from D.A. Pennebaker’s 1967 documentary, Don’t Look Back. This isn’t the first time the famous scene (watch it here) has been used in a marketing campaign. Just a few years ago, while promoting his new greatest hits album, Dylan let fans rework their own versions of the scene. The gimmick is still available online. So have some fun with it.

Finally, don’t miss the new book Bob Dylan in America by Sean Wilentz, an eminent American historian at Princeton who is also the historian-in-residence for Dylan’s official Web site, The book is now out and reviewed by The New York Times.

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Open Culture was founded by Dan Colman.