Bob Dylan in a Google Instant

Google Instant rolled out this week, backed by a pro­mo­tion­al adver­tise­ment (right above). Fans of Bob Dylan will instant­ly rec­og­nize the footage: A young Dylan flip­ping hand-drawn cards to the tune of “Sub­ter­ranean Home­sick Blues,” an icon­ic scene from D.A. Pen­nebak­er’s 1967 doc­u­men­tary, Don’t Look Back. This isn’t the first time the famous scene (watch it here) has been used in a mar­ket­ing cam­paign. Just a few years ago, while pro­mot­ing his new great­est hits album, Dylan let fans rework their own ver­sions of the scene. The gim­mick is still avail­able online. So have some fun with it.

Final­ly, don’t miss the new book Bob Dylan in Amer­i­ca by Sean Wilentz, an emi­nent Amer­i­can his­to­ri­an at Prince­ton who is also the his­to­ri­an-in-res­i­dence for Dylan’s offi­cial Web site, The book is now out and reviewed by The New York Times.

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Open Culture was founded by Dan Colman.