Watch: New Film by Roman Polanski, Starring Helena Bonham Carter, Sir Ben Kingsley & Prada Shoes

At the Cannes Film Fes­ti­val this week, Roman Polan­s­ki screened a restored ver­sion of his 1979 film, Tess. And then he tan­ta­lized the audi­ence, at least momen­tar­i­ly, when he offered a sneak pre­view of his new film, which turned out to be a cin­e­mat­ic com­mer­cial for Pra­da. A Ther­a­py stars Hele­na Bon­ham Carter and Sir Ben Kings­ley, with Pra­da shoes and coat serv­ing as the props. Or actu­al­ly it’s the oth­er way around.

Film­mak­ers putting their tal­ents in the ser­vice of fash­ion design­ers isn’t par­tic­u­lar­ly new. Just two years ago, David Lynch shot his own film, Lady Blue Shang­hai, for Dior. It starred the Oscar-win­ning French actress Mar­i­on Cotil­lard. You can find it online here.

Relat­ed Con­tent:

David Lynch’s Sur­re­al Com­mer­cials

Fellini’s Fan­tas­tic TV Com­mer­cials

Ing­mar Bergman’s Soap Com­mer­cials Wash Away the Exis­ten­tial Despair

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Open Culture was founded by Dan Colman.