Imagine a famous magazine editor, and smart money says the image that comes to mind has a bob haircut and sunglasses. No one has defined the role of magazine-editor-as-cultural-force, and so consistently lived it, more than Anna Wintour, and the online education company Masterclass has somehow convinced her to take her hand off the wheel of Vogue — and put aside those oversized shades — just long enough to star in a course about how she steers that behemoth of a publication through the waters of fashion. “I know many people are curious about who I am and how I approach my work,” Wintour says in the trailer above. “This is a class for those who want to understand my leadership style, and then understand the experiences that have helped me become an effective leader.”
You may well have already heard a thing or two about Wintour’s leadership style, the famously exacting nature of which has provoked different reactions from different people (and possibly even inspired a bestselling novel and its feature-film adaptation).
But as Wintour herself explains it, “you need someone who can push you, that isn’t pulling you back” — sensible advice even for leaders of companies, teams, and classrooms who don’t mind projecting a somewhat more laid-back image. But even for those who want to project as much individual strength and resolve as possible, “it’s really, really important to surround yourself with a team whose opinions that you trust, who are not in any way frightened of disagreeing with you, and you have to listen.”
In her Masterclass, Wintour teaches, in other words, “how to be a boss.” That phrase appears at the top of its syllabus, whose twelve lessons include “Anna’s Management Tips” and “Editorial Decision-Making” as well as “Photographers and Models,” “A Look Back at Iconic Covers,” and “Transforming the Met Gala.” Though geared toward viewers with an interest in the business of fashion (case studies include the careers of Miuccia Prada and Michael Kors), “Anna Wintour Teaches Creativity and Leadership” also offers principles for any human endeavor that requires invention, group work, and meeting hard deadlines over and over again. You can take the course individually for $90 USD, or as part of a $180 yearly all-access pass to every course on Masterclass, including another one on creativity by a similarly productive cultural figure, similarly recognizable by personal style alone: David Lynch.
FYI: If you sign up for a MasterClass course by clicking on the affiliate links in this post, Open Culture will receive a small fee that helps support our operation.
Based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His projects include the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.