LeonarÂdo da Vinci’s unfinÂished, five cenÂtuÂry-old porÂtrait of a FloÂrenÂtine silk merchant’s wife, Lisa del GioÂconÂdo (nĂ©e GherÂarÂdiÂni), is, quite posÂsiÂbly, the most famous paintÂing in the world.
And its subÂject posÂsessÂes the world’s most capÂtiÂvatÂing smile, inspirÂing rhapÂsodies and parÂoÂdies in seemÂing equal meaÂsure. (Its ItalÂian title, La GioÂconÂda, is a nod to the sitter’s marÂried name, and dependÂing on whom you ask, transÂlates as “joyÂous,” “light heartÂed,” or “merÂry.”)
The LouÂvre, where the paintÂing has resided since 1804 (folÂlowÂing stints in Fontainebleau, the Grand Palace of VerÂsailles, and Napoleon BonaÂparte’s bedÂroom), reserves a speÂcial mailÂbox for paeans from Mona Lisa fans.
Ask a ranÂdom perÂson on the street how this comÂparÂaÂtiveÂly dinky oil on wood came to be so uniÂverÂsalÂly celÂeÂbratÂed, and they’ll logÂiÂcalÂly conÂclude it’s got someÂthing to do with that smile.
Those with a backÂground in visuÂal art may also cite RenaisÂsance innoÂvaÂtions in paintÂing techÂnique — atmosÂpherÂic perÂspecÂtive and sfuÂmaÂto, both of which LeonarÂdo employed to memÂoÂrable effect.
Those are good guessÂes, but the real reaÂson for the Mona Lisa’s endurÂing globÂal renown?
The pubÂlic’s love of a good crime stoÂry.
As art hisÂtoÂriÂan Noah CharÂney, author of The Thefts of the Mona Lisa: On StealÂing the World’s Most Famous PaintÂing, recounts in the aniÂmatÂed TED-Ed lesÂson above, La GioÂcanÂda owes her blockÂbuster repÂuÂtaÂtion to a sticky-finÂgered LouÂvre employÂee named VinÂcenÂzo PerugÂgia.
In 1911, PerugÂgia, a painter whose day job involved buildÂing crates for works in the LouÂvre’s colÂlecÂtion, hid in a cupÂboard for hours after closÂing, then escaped via a back door, the unframed canÂvas tucked beneath his arm.
The police papered the streets of Paris with the Mona Lisa’s likeÂness on missÂing flyÂers, and the press fanned interÂest in both the crime and the paintÂing. ReadÂers devoured updates that idenÂtiÂfied poet GuilÂlaume ApolÂliÂnaire and painter Pablo PicasÂso as susÂpects, and steamy theÂoÂries regardÂing the nature of the relaÂtionÂship between LeonarÂdo and the lady in the porÂtrait.
As art critÂic LauÂra CumÂming writes in The Guardian, “MilÂlions of peoÂple who might not have seen it, might nevÂer even have heard of it, soon became experts on LeonarÂdo’s stolen paintÂing.”
For two years, its whereÂabouts remained unknown:
(PerugÂgia) kept her in a cupÂboard, then under a stove in the kitchen, and finalÂly in (a) false-botÂtomed trunk. For a while, he rather cockÂiÂly propped her postÂcard on the manÂtelÂpiece… But fairÂly soon he seems to have found her hard to look at, imposÂsiÂble to live with; there is eviÂdence of repeatÂed attempts to sell her.
The thief evenÂtuÂalÂly arranged to repaÂtriÂate the purÂloined paintÂing to Italy, strikÂing a deal with FloÂrenÂtine art dealÂer Alfred Geri, who sumÂmoned the police as soon as he verÂiÂfied the work’s authenÂticÂiÂty.
The Mona Lisa was restored to the LouÂvre, where eager crowds clamÂored for a look at a newÂly mintÂed houseÂhold name they could all recÂogÂnize by sight, as “newsÂpaÂpers took the stoÂry for a vicÂtoÂry lap.”
Find a quiz and cusÂtomizÂable lesÂson plan on the reaÂsons behind the Mona Lisa’s fame here.
Hats off to aniÂmaÂtor Avi Ofer for his puckÂish sugÂgesÂtion that LeonarÂdo might have takÂen some flatÂterÂing libÂerÂties with Lisa del GioÂconÂdo’s appearÂance.
RelatÂed ConÂtent:
When Pablo PicasÂso and GuilÂlaume ApolÂliÂnaire Were Accused of StealÂing the Mona Lisa (1911)
LeonarÂdo Da Vinci’s To-Do List from 1490: The Plan of a RenaisÂsance Man
Ayun HalÂlÂiÂday is the Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine and author, most recentÂly, of CreÂative, Not Famous: The Small PotaÂto ManÂiÂfesto. FolÂlow her @AyunHalliday.


