Marc NewÂson is one of the world’s most respectÂed, exhibÂitÂed and award-winÂning designÂers. AccordÂing to his webÂsite, he’s also the most highÂly-valÂued. NewÂson’s pieces have set so many records at aucÂtion that his work now accounts for almost 25% of the total conÂtemÂpoÂrary design marÂket. It thereÂfore comes as no surÂprise that the hourÂglassÂes he has designed for IkeÂpod’s reboot cost anyÂwhere from 9,000 to 13,000 Euros.
It’s temptÂing to disÂmiss IkeÂpod’s new HourÂglass video as a sleek ad for an overÂpriced prodÂuct, espeÂcialÂly since that’s exactÂly what it is. But the video is also an eleÂgant, visuÂalÂly strikÂing tribÂute to a vanÂishÂing world, in which time (and timeÂpieces) seemed to move more slowÂly.
SheerÂly Avni is a San FranÂcisÂco-based arts and culÂture writer. Her work has appeared in Salon, LA WeekÂly, MothÂer Jones, and many othÂer pubÂliÂcaÂtions. You can folÂlow her on twitÂter at @sheerly