Caveat: If you missed it, yesterday’s post was 10 Rea­sons iPad Will Not Kill Kin­dle. So take every­thing here with appro­pri­ate grains of salt.

10.) Books with graph­ics. Many books con­tain pho­tos, graph­ics and dia­grams that the Kin­dle does not han­dle well, if at all. When peo­ple real­ize that the iPad will do this flaw­less­ly, they’ll head in that direc­tion. Exam­ple: while read­ing the new Carv­er biog­ra­phy on my Kin­dle, an expe­ri­ence that I loved, I had to miss out on all of the pic­tures col­lect­ed from Carver’s life. Once you take into account news­pa­pers and mag­a­zines, there’s even more weight on iPad’s side.

9.) Cost: Seri­ous­ly, Ama­zon real­ly over­stepped their bound­aries when they set Kindle’s price at around $300, as they did. If they had made it $100 or less, they would have prob­a­bly have sold 4 or 5 times the num­ber of devices, hook­ing more read­ers to their book­store and their device. Look at Gillette as an exam­ple: which costs more—the razor or the razor blades?

8.) “I love my Kin­dle!” – less than two mil­lion peo­ple have bought the Ama­zon prod­uct. By com­par­i­son, over forty mil­lion iPhones and iPod Touch­es have been sold. No one knows how many folks will rush out to buy an iPad, but if pre­vi­ous iPhone sales and the buzz around the iPad are any indi­ca­tion, this is going to be anoth­er big win for Apple.

7.) iPad is a Kin­dle: just use that free Kin­dle app on your iPad and you’ve got the whole Kin­dle store wide open to you. You can even take your whole Kin­dle library right over to Apple’s iPad with the Kin­dle App.

6.) Cost, again: with iPad com­ing in at a low $499 for a device that’s much bet­ter made and fea­tures much more capa­bil­i­ty than the Kin­dle, with at least four times the mem­o­ry… well, you get the pic­ture. Oh jeez… I just found out the Kin­dle DX goes for $489. Oh, Mr. Bezos… what are you think­ing?

5.) Capa­bil­i­ty. Peo­ple don’t want a ded­i­cat­ed read­ing device: if you can car­ry around a device the size of your e‑reader, but also use it to check email, surf the web, watch TV and movies, lis­ten to music, use office-type apps, etc. then that’s going to win in today’s econ­o­my.

4.) Book pric­ing. It looks like Apple, the dia­bol­i­cal pricers of all songs at $.99, might wind up being the pub­lish­ers’ dar­ling in the e‑book mar­ket by pric­ing their titles high­er than Ama­zon has been. So far it looks like ibooks will be clos­er to the $14.99 price point that pub­lish­ers like. Right now, as evinced by this past weekend’s squab­ble between Ama­zon and Macmil­lan, pub­lish­ers appear to be fed up with Amazon’s pric­ing strat­e­gy. Apple may just become pub­lish­ers’ white knight. (more…)