What It Cost to Shop at the Grocery Store in 1836, and What Goods You Could Buy

Click here to view the image in a larg­er for­mat.

Like many chil­dren in pos­ses­sion of a toy cash reg­is­ter, I was a big fan of play­ing store.

A short stint work­ing retail in a 90’s era Chica­go hip­pie cloth­ing empo­ri­um cured me of that for the most part.

But look­ing over the above page from Roswell C. Smith’s 1836 Prac­ti­cal and Men­tal Arith­metic on a New Plan, I must admit, I feel some of the old stir­rings, and not because I love math, even when it’s intend­ed to be worked on a slate.

Cof­fee, 35 cents per pound. A self-sharp­en­ing plough, $3.50. A whip, a buck four­teen. And a gal­lon of gin, 60 cents, which was “about two-thirds of a day’s wages for the aver­age non-farm white male work­er.” (View the prices in a larg­er for­mat here.)

But I’m less intrigued by the whole­sale price of the var­i­ous items Smith’s hypo­thet­i­cal coun­try store­keep­er would pay to stock his shelves in 1836, though I do love a bar­gain.

It’s more the type of goods list­ed on that inven­to­ry. They’re exact­ly the sort of items that fig­ure in one of the most mem­o­rable chap­ters of Lit­tle House on the Prairie—“Mr Edwards Meets San­ta Claus.”

Okay, so maybe not exact­ly the same. Author Lau­ra Ingalls Wilder was pret­ty explic­it about the sim­ple plea­sures of her 1870s and 80s child­hood. Her family’s bach­e­lor neigh­bor, Mr. Edwards, risked life and limb ford­ing a near-impass­able, late-Decem­ber creek, a bun­dle con­tain­ing his clothes, a cou­ple of tin cups, some pep­per­mint sticks, and two heart-shaped cakes, tied to his head. With­out his kind­ly ini­tia­tive, their stock­ings would have been emp­ty that year.

Pre­sum­ably, the Inde­pen­dence, Kansas gen­er­al store where Neigh­bor Edwards did his Christ­mas shop­ping would’ve stocked a lot of the same merch’ that Smith alludes to in the above frag­ment of a book­keep­ing-relat­ed sto­ry prob­lem. Online book­seller John Ptak, on whose blog the page was orig­i­nal­ly repro­duced, is keep­ing page 238 close to the vest (coin­ci­den­tal­ly the last item to be men­tioned on the inven­to­ry, almost as an after­thought, just one, priced at 50¢.)

Child­hood rec­ol­lec­tions aside, per­haps there was some­thing else in Mr. Edward’s bun­dle, some­thing the adult Lau­ra chose not to men­tion. The sort of host­ess gift that could’ve warmed Pa and Ma on those long, cold fron­tier nights…

Some gin, perhaps…or wine? Rum? Brandy?

Smith’s shop­keep­er would’ve been well pro­vi­sioned, lay­ing the stuff in by the bar­rel, hogshead, and pipe-full.

As for that “blad­der” of snuff, a post on the Snuff­house forum sug­gests that it wasn’t a euphemism, but the actu­al blad­der of a hog, paced with 4 pounds of snortin’ tobac­co.

Of course, Smith’s shop­keep­er would’ve also car­ried a healthy assort­ment of whole­some goods- hym­nals, children’s shoes, cal­i­co, satin, whips…

Per­haps we should do the math.

via Slate/JF Ptak

Relat­ed Con­tent:

Enter an Archive of 6,000 His­tor­i­cal Children’s Books, All Dig­i­tized and Free to Read Online

19th Cen­tu­ry Maps Visu­al­ize Measles in Amer­i­ca Before the Mir­a­cle of Vac­cines

Thomas Jefferson’s Hand­writ­ten Vanil­la Ice Cream Recipe

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine.  Fol­low her @AyunHalliday

Trainwreck: The Teach to One Math Experiment in Mountain View, CA Is a Cautionary Tale About the Perils of Digital Math Education

640px-trainwreckacw

Image via Wiki­me­dia Com­mons

I live in Sil­i­con Val­ley, which oper­ates on the assump­tion that there’s no prob­lem that tech­nol­o­gy can’t solve. It suf­fus­es our cul­ture here, and some­times we pay the price for this tech­no­crat­ic utopi­anism. Case in point: Right now, I’m send­ing my kid to a pub­lic school in Moun­tain View, CA–the home of Google–where the admin­is­tra­tors have upend­ed the entire sixth grade math pro­gram. Last August, they abol­ished the tra­di­tion­al math program–you know, where stu­dents get to sit in a class­room and learn from a trained and qual­i­fied math teacher. And instead the admin­is­tra­tors asked stu­dents to learn math main­ly from a com­put­er pro­gram called Teach to One. Run by a ven­ture called New Class­roomsTeach to One promis­es to let each stu­dent engage in “per­son­al­ized learn­ing,” where a com­put­er pro­gram gauges each stu­den­t’s knowl­edge of math, then con­tin­u­al­ly cus­tomizes the math edu­ca­tion that stu­dents receive. It all sounds like a great con­cept. Bill Gates has sup­pos­ed­ly called it the “Future of Math Edu­ca­tion.” But the rub is this: Teach to One does­n’t seem ready for the present. And our kids are pay­ing the price.

A new arti­cle fea­tured in our local paper, The Moun­tain View Voice, out­lines well the prob­lems that stu­dents and par­ents have expe­ri­enced with the Teach to One pro­gram. I would encour­age any par­ent or edu­ca­tor inter­est­ed in the pit­falls of these “inno­v­a­tive” math pro­grams to give the arti­cle a good look. (Update: The Moun­tain View Voice has done a series of excel­lent arti­cles on the Teach to One exper­i­ment in Moun­tain View and all that went wrong. They’re all list­ed below.)

If you read the arti­cle, here’s what you will learn. The Moun­tain View school dis­trict appar­ent­ly bud­get­ed $521,000 to imple­ment and oper­ate this new-fan­gled math pro­gram in two local schools (Gra­ham and Crit­ten­den Mid­dle Schools). Had they ade­quate­ly beta test­ed the pro­gram before­hand, the school dis­trict might have dis­cov­ered that Teach to One teach­es math–we have observed–in a dis­joint­ed, non-lin­ear and often errat­ic fash­ion that leaves many stu­dents baf­fled and dis­en­chant­ed with math. The pro­gram con­tains errors in the math it teach­es. Par­ents end up hav­ing to teach kids math at home and make up for the pro­gram’s defi­cien­cies. And all the while, the math teach­ers get essen­tial­ly rel­e­gat­ed to “man­ag­ing the [Teach to One] pro­gram rather than to pro­vid­ing direct instruc­tion” them­selves.

By Octo­ber, many par­ents start­ed to reg­is­ter indi­vid­ual com­plaints with the school dis­trict. By Decem­ber, 180 par­ents signed a let­ter metic­u­lous­ly out­lin­ing the many prob­lems they found with the Teach to One pro­gram. (You can read that let­ter here.) When the school lat­er con­duct­ed a sur­vey on Teach to One (review it here), 61% of the par­ents “said they do not believe the pro­gram match­es the needs of their chil­dren,” and test scores show that this crop of sixth graders has mas­tered math con­cepts less well than last year’s. (Note: there was a big decrease in the num­ber of kids who say they love math, and con­verse­ly a 413% increase in the num­ber of kids who say they hate math.) Giv­en the mediocre eval­u­a­tion, the par­ents have asked for one sim­ple thing–the option to let their kids learn math in a tra­di­tion­al set­ting for the remain­der of the year, until it can be demon­strat­ed that Teach to One can deliv­er bet­ter results. (Teach to One would ide­al­ly con­tin­ue as a small­er pilot, where the kinks would get worked out.) So far the school dis­trict, head­ed by AyindĂ© Rudolph, has con­tin­ued to cham­pi­on the Teach to One pro­gram in fine­ly-spun bureau­crat­ic let­ters that effec­tive­ly dis­re­gard parental con­cerns and actu­al data points. But the schools have now agreed to let stu­dents spend 5o% of their time learn­ing math with Teach to One, and the oth­er 50% learn­ing math from a qual­i­fied teacher. Why the imprac­ti­cal half mea­sure? I can only spec­u­late.

I post­ed this so that inter­est­ed par­ents and edu­ca­tors, wher­ev­er you live, can be pru­dent and thought­ful when it comes to adopt­ing com­put­er-dri­ven math pro­grams. Per­haps you can learn some­thing from our cau­tion­ary tale. Do your research, run a con­trolled pilot, and make sure the prod­uct is actu­al­ly a good fit for your school. Again, I would encour­age you to read the fine arti­cle in The Moun­tain View Voice, the par­ents’ let­ter out­lin­ing the observed defi­cien­cies in the Teach to One pro­gram, and the eye-open­ing sur­vey results on Teach to One.

Update: It was announced on Jan­u­ary 12 that the Moun­tain View will dis­con­tin­ue the Teach to One math pilot effec­tive imme­di­ate­ly.  Patron­iz­ing­ly, New Class­rooms has attrib­uted the scrap­ping of the pilot to a com­mu­ni­ca­tion prob­lem. “There was a sub­set of par­ents of high­er-achiev­ing stu­dents who didn’t ful­ly under­stand how Teach to One oper­at­ed and how much it ben­e­fit­ed their chil­dren,” Joel Rose is quot­ed as say­ing in The Wall Street Jour­nal. Once again, I’d refer you back to the actu­al data col­lect­ed by our schools. It speaks for itself.

Great Arti­cles by The Moun­tain View Voice: Moun­tain View’s local paper has done some excel­lent report­ing on this fias­co. I would encour­age you to read them all.

This sto­ry has also received cov­er­age from The Wall Street Jour­nal and Edsurge

Update 2019: It sounds like anoth­er Teach-to-One pilot in Eliz­a­beth, NJ has its own issues. Read here and here.

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Download 243 Free eBooks on Design, Data, Software, Web Development & Business from O’Reilly Media

Last week we high­light­ed for you 20 Free eBooks on Design from O’Reilly Media. Lit­tle did we know that we were just scratch­ing the sur­face of the free ebooks O’Reil­ly Media has to offer.

If you head over to this page, you can access 243 free ebooks cov­er­ing a range of dif­fer­ent top­ics. Below, we’ve divid­ed the books into sec­tions (and pro­vid­ed links to them), indi­cat­ed the num­ber of books in each sec­tion, and list­ed a few attractive/representative titles.

You can down­load the books in PDF for­mat. An email address–but no cred­it card–is required. Again the com­plete list is here.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

Down­load 20 Free eBooks on Design from O’Reilly Media

Read 700 Free eBooks Made Avail­able by the Uni­ver­si­ty of Cal­i­for­nia Press

A New Free eBook Every Month from the Uni­ver­si­ty of Chica­go Press

800 Free eBooks for iPad, Kin­dle & Oth­er Devices

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Download 20 Free eBooks on Design from O’Reilly Media

oreilly-books

A quick note: Thanks to O’Reil­ly Media, you can now down­load 20 free ebooks focused on design–every­thing from Design­ing for Cities, to Design­ing for the Inter­net of Things, to Design Essen­tials. You can down­load the books in PDF for­mat. No cred­it card is required. See the com­plete list here.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

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The Employment: A Prize-Winning Animation About Why We’re So Disenchanted with Work Today

What did Argen­tine film­mak­er San­ti­a­go Gras­so have in mind when he cre­at­ed the prize-win­ning ani­ma­tion El Empleo (The Employ­ment) five years ago? Was it some­thing about the dehu­man­iz­ing qual­i­ty of many jobs in the mod­ern ser­vice econ­o­my? Or the grim shift towards menial labor after the great reces­sion of 2007-08?  Or, nowa­days in 2016, could you see a com­men­tary on the work that will be left once automa­tion fin­ish­es dis­plac­ing liv­ing, breath­ing employ­ees–every­one from burg­er flip­pers to hedge fund man­agers? Robots will do the work, peo­ple will be the door­mats, and maybe (as Elon Musk sug­gests) the gov­ern­ment can pay us all a bare min­i­mum wage?

The Employ­ment will be added to our col­lec­tion of Free Ani­ma­tions, a sub­set of our larg­er meta list, 4,000+ Free Movies Online: Great Clas­sics, Indies, Noir, West­erns, Doc­u­men­taries & More.

via The Cre­ators Project

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

Bertrand Rus­sell & Buck­min­ster Fuller on Why We Should Work Less, and Live & Learn More

Charles Bukows­ki Rails Against 9‑to‑5 Jobs in a Bru­tal­ly Hon­est Let­ter (1986)

William Faulkn­er Resigns From His Post Office Job With a Spec­tac­u­lar Let­ter (1924)

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British Advertisers Predict in 1935 What the World Will Look Like in 2500: Wireless TV, Atomic Cars & More

greys-1

Back before the pub­lic came to terms with the grim causal rela­tion­ship between cig­a­rettes and can­cer, smok­ing was a jol­ly affair, whose plea­sures extend­ed well beyond the phys­i­cal act.

Smok­ing was socia­ble. Yes, there were cer­tain sit­u­a­tions in which three on a match could spell doom, but a far greater like­li­hood that light­ing an attrac­tive stranger’s cof­fin nail might kin­dle con­ver­sa­tion, and more.

If you were at a loss for words, you might break the ice with the trad­ing cards man­u­fac­tur­ers slipped inside cig­a­rette packs, such as these mid-30s beau­ties that came inside packs of Greys, a now-defunct British cig­a­rette brand, and favorite of WWI vets.

The sub­ject is unusu­al. Sports, cin­e­ma stars, and mil­i­tary scenes were com­mon themes of the time. The “Greys Antic­i­pa­tions” series took cre­ative lib­er­ties, by imag­in­ing a (can­cer-free) year 2500, in which Lon­don­ers would be privy to such inno­va­tions as solar-light­ing, mov­ing side­walks, and wire­less tele­vi­sion…

Great Scott! Were they psy­chic!?

Hope­ful­ly not.

Hope­ful­ly, we’ve still got 484 years to find out…

picadilly-2500

“Pica­dil­ly, Lon­don, A.D. 2500: Roofed-in under non-con­duc­tive mica glass . . mov­ing path­ways . . rub­ber road­ways avenued into 50, 100, 150 and 200 miles per hour . . sus­pend­ed mono rail­ways . . motors dri­ven by atom­ic ener­gy . . pho­net­ic spelling . . wire­less tele­vi­sion . . light­ed by cap­tured solar rays . . excur­sions to Mars.”

I’m fine with excur­sions to Mars and mono­rails but atom­ic ener­gy is as prob­lem­at­ic as the health claims once put for­ward by cig­a­rette ads.

greys-2500-5

“At the Cus­toms House on the Roof of Lon­don, A.D. 2500: The rail­way train has fol­lowed the ichthyosaurus into extinc­tion. Mighty aer­i­al lin­ers trans­port pas­sen­gers in their thou­sands, with great car­goes of mer­chan­dise from con­ti­nent to con­ti­nent. Mankind, liv­ing amidst such tremen­dous achieve­ments, thinks, plans, and acts with cor­re­spond­ing big­ness.”

Hmm…I was kind of root­ing for train trav­el to make a come­back…

greys-2500-3

“The Plea­sure City, Lon­don, A.D. 2500: Plea­sure-seek­ing has been raised to a fine art … muti­tudes when the short day’s work is done find a sat­is­fy­ing means of relax­ation in smok­ing “GREYS” Cig­a­rettes and lis­ten­ing to the mam­moth mechan­i­cal orches­tra … char­ac­ter­is­tic of the music of the peri­od … music so com­plex that it can be ren­dered only by won­der­ous mech­a­nism.”

This does sound rather fun, depend­ing on who’s doing the pro­gram­ming… per­haps we should just stick with head­phones and a busker on every cor­ner.

greys-2500-4

A Hive of Indus­try, A.D. 2500: Lit­er­al­ly a “hive” in that it is a city unto itself … radi­at­ing from the mam­moth super-fac­to­ry are work­ers’ dwellings and asso­ci­at­ed insti­tutes … archi­tec­ture gov­erned by the pre­vail­ing mate­r­i­al — con­crete … no smoke (oth­er than from tobac­co!) … no house­hold cook­ing . . meals deliv­ered by pneu­mat­ic tube from cen­tral cook­house.

Um…I strong­ly sug­gest revis­it­ing Ter­ry Gilliam’s 1985 film, Brazil,  before sign­ing off on the whole pneu­mat­ic tube thing.

Dar­ran Ander­son, author of  Imag­i­nary Cities, took a clos­er look at one of the cards in the above talk about imag­i­nary Lon­don. I share his opin­ion that â€śphonet­ic spelling… is the best thing that they envis­aged of the future.”

He also notes that the card is about 20 years ahead of its time in pro­mot­ing a mid-50s‑style vision of the future, but that it failed to pre­dict the demise of Greys Cig­a­rettes, by promi­nent­ly adver­tis­ing them on the side of a sus­pend­ed mono­rail.

Hubris!

via Metafil­ter

Relat­ed Con­tent:

In 1900, Ladies’ Home Jour­nal Pub­lish­es 28 Pre­dic­tions for the Year 2000

Niko­la Tesla’s Pre­dic­tions for the 21st Cen­tu­ry: The Rise of Smart Phones & Wire­less, The Demise of Cof­fee, The Rule of Eugen­ics (1926/35)

Cig­a­rette Com­mer­cials from David Lynch, the Coen Broth­ers and Jean Luc Godard

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine.  Her play Zam­boni Godot is open­ing in New York City in March 2017. Fol­low her @AyunHalliday

Watch Akira Kurosawa & Francis Ford Coppola in Japanese Whiskey Ads from 1979: The Inspiration for Lost in Translation

Fran­cis Ford Cop­po­la wasn’t the first or last West­ern celebri­ty to hawk booze in a Japan­ese com­mer­cial, but if you’re look­ing for the seed that sprout­ed into the fun­ni­est scene in his daugh­ter Sophi­a’s Lost in Trans­la­tion, here are the series of five ads in all their glo­ry, in which the direc­tor shares a glass with one of his idols, Aki­ra Kuro­sawa.

The year is 1979, and Cop­po­la is deep in post-pro­duc­tion for Apoc­a­lypse Now. While he is strug­gling with reels and reels from a trou­bled pro­duc­tion, Aki­ra Kuro­sawa, despite his stature in the world of cin­e­ma, is strug­gling with finances. His two films of the 1970s, Dodeskaden and Der­su Uza­la, had been flops, despite some crit­i­cal acclaim. At some point he had been so despon­dent won­der­ing if he’d ever direct again, he had attempt­ed sui­cide and was a heavy drinker.

But George Lucas and Cop­po­la, learn­ing of the direc­tor’s sad con­di­tion, con­vinced 20th Cen­tu­ry Fox to put up the mon­ey for Kage­musha: The Shad­ow War­rior, Kurosawa’s return to the samu­rai films of his clas­sic peri­od. At the same time, Cop­po­la agreed to be in a com­mer­cial for Sun­to­ry Whiskey along­side Kurosawa–who had shot some ads for them in 1976–just to get the direc­tor some more mon­ey. (Kurosawa’s fee was $30,000. And Cop­po­la didn’t drink.)

For Sun­to­ry, the old­est dis­till­ing com­pa­ny in Japan, this meet­ing of East and West was a metaphor for their desire to break into the West­ern whiskey mar­ket. Using Amer­i­can celebri­ties like Sam­my Davis Jr. estab­lished authen­tic­i­ty in the mind of the Japan­ese con­sumer, but this was a new lev­el of pres­tige.

The series of ads above also show glimpses of Kuro­sawa in the midst of film­ing Kage­musha, shoot­ing epic bat­tles fea­tur­ing samu­rai on horse­back. The voice over is unsur­pris­ing­ly (for this sophis­ti­cat­ed mar­ket) pre­ten­tious:

“The world’s gaze is fixed on these two men right now as on nobody else. There’s no stronger friend­ship than that between these two men.” (The impact of that trans­la­tion, you could say, is lost.)

Unlike Bill Murray’s char­ac­ter in Sophia Cop­po­la’s film, Fran­cis Ford Cop­po­la real­ly didn’t have to do much except show up, but no doubt the expe­ri­ence was re-told many times to his daugh­ter over the years. And after the come­back of Kage­musha, Kuro­sawa went on to direct one of his best films, the King Lear-inspired Ran.

We’ll raise a glass to that.

Relat­ed Con­tent:

The Best Japan­ese Com­mer­cial Ever? James Brown Sells Miso Soup

David Lynch Directs a Mini-Sea­son of Twin Peaks in the Form of Japan­ese Cof­fee Com­mer­cials

David Bowie Sells Ice Cream, Sake, Coke & Water: Watch His TV Com­mer­cials from the 1960s Through 2013

Ted Mills is a free­lance writer on the arts who cur­rent­ly hosts the artist inter­view-based FunkZone Pod­cast. You can also fol­low him on Twit­ter at @tedmills, read his oth­er arts writ­ing at tedmills.com and/or watch his films here.

Seth Godin’s Startup School: A Free Mini-Course for New Entrepreneurs

godin startup school

Image by Joi Ito, via Wiki­me­dia Com­mons

Briefly not­ed: If you’re inter­est­ed in entre­pre­neur­ship and mar­ket­ing, you’ve like­ly encoun­tered Seth Godin and his ever pop­u­lar blog. Or per­haps you’ve read some of his best­selling books? But maybe you’ve nev­er come across this: the â€śStart­up School” where Godin guides 30 entre­pre­neurs through “how to build and run their dream busi­ness.” On his blog, Godin wrote back in 2012:

I love star­tups. Not only do they bring the promise of rapid growth and real change, but every­thing is up for grabs. Orga­ni­za­tions that start with a clean sheet of paper have the dif­fi­cult task of pay­ing the bills, but they also have the lux­u­ry of ignor­ing yes­ter­day in order to focus exclu­sive­ly on tomor­row.

Through the years, I’ve start­ed a bunch of com­pa­nies and enjoyed brain­storm­ing with the peo­ple who have launched com­pa­nies big and small, from AOL when they only had a dozen employ­ees to some of the very cool orga­ni­za­tions that come through the doors of NY Tech­stars.

Next month, I’m going to be run­ning a small school–a few days for a few dozen start­up founders… For those that won’t be able to make it, I’ll be record­ing the ses­sion and edit­ing it down into some­thing I can share here on the blog for free a few months lat­er.

Below, you can stream those 15 free record­ings, each of which runs 18–25 min­utes. We’ve embed­ded the first seg­ment, “Free­lancer or Entre­pre­neur?.” Fur­ther down you’ll find links to the remain­ing ones, or you can get them on Sound­Cloud and iTunes. God­in’s “Start­up School” will be added to our col­lec­tion of Free Online Busi­ness Cours­es, where you’ll also find the use­ful YCombi­na­tor course, How to Start a Start­up.

1) Free­lancer or Entre­pre­neur?

2) Adjust­ing the Course

3) Cre­at­ing Scarci­ty

4) Appeal­ing to Con­sumers

5) Per­mis­sion and Trust

6) Rais­ing Mon­ey

7) Adver­tis­ing and Com­peti­tors

8) Mak­ing Ideas Trav­el

9) Com­pro­mis­ing

10) Tac­tics

11) Cash Flow

12) The Dip 

13) Build­ing The Truth

14) The Ship­It Jour­nal

15) Dis­tinct and Direct

h/t Eli

Relat­ed Con­tent:

Seth Godin: The Wealth of Free (Semi-Ani­mat­ed)

Free Online Busi­ness Cours­es

Start Your Start­up with Free Stan­ford Cours­es and Lec­tures

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Open Culture was founded by Dan Colman.