If there’s ever a Mad Men: The Next GenÂerÂaÂtion, count on a 40-ish SalÂly DrapÂer to psych a conÂferÂence room full of BMW execs out of the tried-and-true forÂmuÂla for luxÂuÂry autoÂmoÂbile ads in favor of a groundÂbreakÂing, nightÂmarÂish, pre-YouTube web series.
As ficÂtionÂal sceÂnarÂios go, it’s about as likeÂly as havÂing the HardÂest WorkÂing Man in Show BusiÂness James Brown place a winÂner-take-all bet with the devÂil (Gary OldÂman) that his driÂver Clive Owen can out-drag perenÂniÂal movie bad guy DanÂny TreÂjo. (In othÂer words, very likeÂly.)
The prize?
AnothÂer 50 years of hip-shakÂing, leg-splitÂting soul for the GodÂfaÂther of.
Can’t wait for the soon-to-be released James Brown biopic to find out who wins?
Check out “Beat the DevÂil,” above, the final installÂment of BMW Films’ 8‑episode series, The Hire. One of the new milÂlenÂniÂum’s earÂliÂest examÂples of brandÂed conÂtent, each freÂnetÂic segÂment found Owen’s nameÂless driÂver going up against a rosÂter of big name guest stars, includÂing Don CheaÂdle, MickÂey Rourke, MarÂiÂlyn ManÂson, and an uncredÂitÂed, pee-soaked MadonÂna. (You heard me.)
Brown’s episode, directÂed by the late Tony Scott, quickÂly venÂtures into David Lynch terÂriÂtoÂry. OldÂman’s Prince of DarkÂness gets laughs with a prop fluÂoÂresÂcent tube and striped susÂpender tights, but the scene’s not withÂout menÂace. (Recall Dean StockÂwell lip-synchÂing CanÂdy ColÂored Clown in Blue VelÂvet…)
The diaÂlogue calls to mind Jim JarÂmusch’s blunt snap.
DevÂil: Stick your face in the hole!
James Brown: My face?
DevÂil: Stick it in the hole!
James Brown: My face?
DevÂil: Face in the hole!
James Brown: My face?
DevÂil: Face in the- oh, shit!”
ElseÂwhere, Brown’s line delivÂery gets a boost from same-lanÂguage subÂtiÂtles, withÂout which one could easÂiÂly misÂhear his conÂcerns about aging as an unexÂpectÂed, late-in-life racial idenÂtiÂfiÂcaÂtion switch. (Say it loud, I’m Asian and proud?)
If the clip above leaves you hunÂgry for more, the comÂplete BMW series, feaÂturÂing the testosÂterone-rich work of such high octane direcÂtors as John FrankenÂheimer, Guy Ritchie, and John Woo is availÂable on the playlist below.
You can find The Hire added to our colÂlecÂtion, 4,000+ Free Movies Online: Great ClasÂsics, Indies, Noir, WestÂerns, DocÂuÂmenÂtaries & More.
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Ayun HalÂlÂiÂday is an author, homeÂschoolÂer and the Chief PriÂmaÂtolÂoÂgist of The East VilÂlage Inky zine. FolÂlow her @AyunHalliday
