In 1993, CBS 60 MinÂutes jourÂnalÂist MorÂley Safer rufÂfled a few feathÂers in the art world with a piece called “Yes…But is it Art?” The proÂgram feaÂtured works made up of things like vacÂuÂum cleanÂers, empÂty canvases–even a can of human feces, which the artist had labeled “MerÂda d’artista.”
On SunÂday, Safer returned with a report on the excess and hubris of the interÂnaÂtionÂal art marÂket. The segÂment (above) was taped in DecemÂber at Art Basel MiaÂmi Beach, a gathÂerÂing billed as “the most presÂtiÂgious art show in the AmerÂiÂcÂas,” where exhibitors pay $150,000 to show their wares to a clienÂtele of milÂlionÂaires and bilÂlionÂaires who fly in for the event on priÂvate jets.
SaferÂ’s report, “Art MarÂket,” is more an exerÂcise in social critÂiÂcism than art critÂiÂcism. NatÂuÂralÂly some peoÂple took it perÂsonÂalÂly. “Now that Andy Rooney has gone up to that big grumpyÂchamÂber in the sky,” wrote Stephanie Murg on the Media Bistro “UnBeige” blog, “MorÂley Safer has takÂen over the role of irasÂciÂble clean-up hitÂter for the dodÂderÂing team of Bad News Bears that is 60 MinÂutes.”
In a piece on the “Arts Beat” blog headÂlined “Safer Looks at Art but Only Hears the Cash RegÂisÂter,” critÂic RoberÂta Smith called SaferÂ’s return visÂit to the art world “a relÂaÂtiveÂly toothÂless, if still quite clueÂless, exerÂcise”:
MovÂing down the aisles he uttered some disÂmisÂsive phrasÂes like “the cute, the kitsch and the clumÂsy” while the camÂera passed often inconÂseÂquenÂtial work that was left unidenÂtiÂfied. MenÂtion was made of perÂforÂmance and video art. OccaÂsionÂalÂly he musÂtered feeÂble attempts to be recepÂtive. There was a respectÂful pause in the asperÂsions as the camÂera passed a canÂvas by Helen FrankenÂthaler, although her name was not menÂtioned. Kara WalkÂer was referred to as a “truÂly talÂentÂed artist.” At the Metro PicÂtures booth it was hard to know whether he liked the work of Cindy SherÂman, but he notÂed that her phoÂtographs sold for $4 milÂlion (glossÂing over the fact that only one did).
At one point on SaferÂ’s stroll there is a chilly encounter with art dealÂer LarÂry Gagosian, who has galÂleries on three conÂtiÂnents.
“At least say helÂlo,” says Safer.
“Hey MorÂley,” says Gagosian, withÂout getÂting up from his chair or offerÂing the 80-year-old man a seat. “You always look so dapÂper. I love that.”
RegardÂless of whether you love the art Gagosian sells at his galÂleries in BevÂerÂly Hills, Paris, GeneÂva and at least eight othÂer cities around the world, you have wonÂder at the ecoÂnomÂic realÂiÂty SaferÂ’s report exposÂes. At a time when unemÂployÂment in AmerÂiÂca is still well above 8 perÂcent, when more than one in five mortÂgage holdÂers have negÂaÂtive equiÂty in their homes, when the top one perÂcent of the popÂuÂlaÂtion is pockÂetÂing 93 perÂcent of the gains from a glacial ecoÂnomÂic recovÂery, SaferÂ’s piece does what a work of art should: it opens the eyes.
SaferÂ’s 1993 report: