Fellini’s Fantastic TV Commercials for Barilla, Campari & More: The Italian Filmmaker Was Born 100 Years Ago Today

To help cel­e­brate the 100th anniver­sary of the birth of the great Ital­ian film­mak­er Fed­eri­co Felli­ni, we present a series of lyri­cal tele­vi­sion adver­tise­ments made dur­ing the final decade of his life.

In 1984, when he was 64 years old, Felli­ni agreed to make a minia­ture film fea­tur­ing Cam­pari, the famous Ital­ian apéri­tif. The result, Oh, che bel pae­sag­gio! (“Oh, what a beau­ti­ful land­scape!”), shown above, fea­tures a man and a woman seat­ed across from one anoth­er on a long-dis­tance train.

The man (played by Vic­tor Polet­ti) smiles, but the woman (Sil­via Dion­i­sio) averts her eyes, star­ing sul­len­ly out the win­dow and pick­ing up a remote con­trol to switch the scenery. She grows increas­ing­ly exas­per­at­ed as a sequence of desert and medieval land­scapes pass by. Still smil­ing, the man takes the remote con­trol, clicks it, and the beau­ti­ful Cam­po di Mira­coli (“Field of Mir­a­cles”) of Pisa appears in the win­dow, embell­ished by a tow­er­ing bot­tle of Cam­pari.

“In just one minute,” writes Tul­lio Kezich in Fed­eri­co Felli­ni: His Life and Work, “Felli­ni gives us a chap­ter of the sto­ry of the bat­tle between men and women, and makes ref­er­ence to the neu­ro­sis of TV, insin­u­ates that we’re dis­parag­ing the mirac­u­lous gifts of nature and his­to­ry, and offers the hope that there might be a screen that will bring the joy back. The lit­tle tale is as quick as a train and has a remark­ably light touch.”

Also in 1984, Felli­ni made a com­mer­cial titled Alta Soci­eta (“High Soci­ety”) for Bar­il­la riga­toni pas­ta (above). As with the Cam­pari com­mer­cial, Felli­ni wrote the script him­self and col­lab­o­rat­ed with cin­e­matog­ra­ph­er Ennio Guarnieri and musi­cal direc­tor Nico­la Pio­vani. The cou­ple in the restau­rant were played by Gre­ta Vaian and Mau­r­izio Mau­ri. The Bar­il­la spot is per­haps the least inspired of Fellini’s com­mer­cials. Bet­ter things were yet to come.

In 1991 Felli­ni made a series of three com­mer­cials for the Bank of Rome called Che Brutte Not­ti or “The Bad Nights.” “These com­mer­cials, aired the fol­low­ing year,” writes Peter Bon­danel­la in The Films of Fed­eri­co Felli­ni, “are par­tic­u­lar­ly inter­est­ing, since they find their inspi­ra­tion in var­i­ous dreams Felli­ni had sketched out in his dream note­books dur­ing his career.”

In the episode above, titled “The Pic­nic Lunch Dream,” the clas­sic damsel-in-dis­tress sce­nario is turned upside down when a man (played by Pao­lo Vil­lag­gio) finds him­self trapped on the rail­road tracks with a train bear­ing down on him while the beau­ti­ful woman he was din­ing with (Anna Falchi) climbs out of reach and taunts him. But it’s all a dream, which the man tells to his psy­cho­an­a­lyst (Fer­nan­do Rey). The ana­lyst inter­prets the dream and assures the man that his nights will be rest­ful if he puts his mon­ey in the Ban­co di Roma.

The oth­er com­mer­cials (watch here) are called “The Tun­nel Dream” and “The Dream of the Lion in the Cel­lar.” (You can watch Rober­to Di Vito’s short, untrans­lat­ed film of Felli­ni and his crew work­ing on the project here.)

The bank com­mer­cials were the last films Felli­ni ever made. He died a year after they aired, at age 73. In Kezich’s view, the deeply per­son­al and imag­i­na­tive ads amount to Fellini’s last tes­ta­ment, a brief but won­drous return to form. “In Fed­eri­co’s life,” he writes, “these three com­mer­cial spots are a kind of Indi­an sum­mer, the gold­en autumn of a patri­arch of cin­e­ma who, for a moment, holds again the reins of cre­ation.”

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Note: An ear­li­er ver­sion of this post appeared on our site in 2012.

Relat­ed Con­tent:

Fellini’s Three Bank of Rome Com­mer­cials, the Last Thing He Did Behind a Cam­era (1992)

Watch All of the Com­mer­cials That David Lynch Has Direct­ed: A Big 30-Minute Com­pi­la­tion

Wim Wen­ders Cre­ates Ads to Sell Beer (Stel­la Artois), Pas­ta (Bar­il­la), and More Beer (Car­ling)

Ing­mar Bergman’s 1950s Soap Com­mer­cials Wash Away the Exis­ten­tial Despair

All of Wes Anderson’s Cin­e­mat­ic Com­mer­cials: Watch His Spots for Pra­da, Amer­i­can Express, H&M & More

 

Watch Hunter S. Thompson & Ralph Steadman Head to Hollywood in a Revealing 1978 Documentary

In 1978, Hol­ly­wood was look­ing to make a film about Hunter S. Thomp­son. No, it was not an adap­ta­tion of Fear & Loathing in Las Vegas–that would come lat­er. Instead, this was the now-almost-for­got­ten Bill Mur­ray vehi­cle Where the Buf­fa­lo Roam, which was based on Thompson’s obit­u­ary for his friend and “attor­ney” from Fear & Loathing, Oscar “Zeta” Acos­ta.

Know­ing that both Thomp­son and illus­tra­tor Ralph Stead­man would be involved and reunit­ing and dri­ving from Aspen, through Las Vegas, and into Hol­ly­wood, the BBC dis­patched a film crew for the arts pro­gram Omnibus. Direc­tor Nigel Finch returned with a ram­shackle road trip of a film, one that always seems in dan­ger of falling apart due to Thompson’s para­noid and antag­o­nis­tic state.

For a lot of British view­ers, this would have been their primer on the Amer­i­can writer, and quick­ly brings them up to date on Thompson’s rise to infamy, the cre­ation of Gonzo jour­nal­ism, and his alter-ego Raoul Duke.

Per­haps Finch thought that get­ting Thomp­son and Stead­man togeth­er in a car would con­jure up the Fear & Loathing vibe on screen, but the two make an awk­ward cou­ple. At one point the reserved Stead­man com­pares him­self to Thompson’s pet bird Edward. Thomp­son antag­o­nizes this bird into some sort of trau­ma, then holds it close and talks to it. “I feel absolute­ly tak­en apart,” being friends with the writer, Stead­man says. “…he’s hold­ing me like that bird and I’m try­ing to bite my way out.”

In Vegas, the crew and Stead­man try to rouse Thomp­son, then find him, con­fused, and with his face cov­ered in white make-up. In Hol­ly­wood, Thomp­son hates the atten­tion from the cam­era crew so much–not to men­tion the tourists who assume he is a celebri­ty of some kind–that they find him hid­ing behind a parked car.

This era was indeed the end of that phase of Thompson’s career. At one point he asks Finch if he’s there to film Thomp­son or to film Raoul Duke. Finch doesn’t know. Thomp­son doesn’t know either, but he does real­ize that “The myth has tak­en over…I feel like an appendage.” He can no longer cov­er events like he did with the Hell’s Angels, or the Ken­tucky Der­by, because of his fame. He can’t cov­er the sto­ry, because he’s become part of the sto­ry, and to a real jour­nal­ist that’s death.

So per­haps that’s the appeal of Hol­ly­wood? We see Thomp­son and Stead­man meet with a screen­writer (prob­a­bly John Kaye, who wrote Where the Buf­fa­lo Roam) to dis­cuss the script.

Thomp­son had agreed to option the script because, like Fear & Loathing in Las Vegas, he nev­er believed it would get made. So when it went into pro­duc­tion he had pret­ty much giv­en away cre­ative con­trol. The script, he said, “It sucks – a bad, dumb, low-lev­el, low-rent script.”

How­ev­er, Bill Mur­ray and Thomp­son hung out in Aspen togeth­er dur­ing the shoot and engaged in a sort of mind-meld, Mur­ray becom­ing a ver­sion of Duke. When Mur­ray returned to Sat­ur­day Night Live that sea­son, he came back as a cig­a­rette-hold­er-smok­ing faux-Thomp­son. Years lat­er, John­ny Depp would also find him­self being trans­formed dur­ing Fear & Loathing in Las Vegas. (I noticed right after watch­ing this Omnibus spe­cial that I answered my phone in a sort of Thomp­son drawl until my friend called me out. The pow­er of the Gonzo is such.)

But the man who had an equal pow­er over Thomp­son was Richard Nixon. Since see­ing the wily politi­cian reap­pear on the nation­al stage dur­ing the Bar­ry Gold­wa­ter cam­paign in 1964, Thomp­son cor­rect­ly rec­og­nized an ene­my of every­thing he held dear, a dark side of Amer­i­ca ris­ing from the corpse of John F. Kennedy. And Nixon caused the fear and the loathing in Amer­i­ca to bear fruit. As Thomp­son says in the doc­u­men­tary:

Richard Nixon for me stands for every­thing that I would not want to have hap­pen to myself, or be, or be around. He is every­thing that I have con­tempt for and dis­like and I think should be stomped out: Greed, treach­ery, stu­pid­i­ty, cupid­i­ty, pos­i­tive pow­er of lying, total con­tempt for any sort of human, con­struc­tive, polit­i­cal instinct. Every­thing that’s wrong with Amer­i­ca, every­thing that this coun­try has demon­strat­ed as a nation­al trait, that the world finds repug­nant: the bul­ly instinct, the pow­er grab, the dumb­ness, the insen­si­tiv­i­ty. Nixon rep­re­sents every­thing that’s wrong with this coun­try, down the line.

Maybe the ques­tion is not, what would Thomp­son think of Trump, who doesn’t even feign Nixon’s hum­ble rou­tine. The ques­tion is, where is our Hunter S. Thomp­son?

Relat­ed con­tent:

Read 11 Free Arti­cles by Hunter S. Thomp­son That Span His Gonzo Jour­nal­ist Career (1965–2005)

Hunter S. Thomp­son Gets Con­front­ed by The Hell’s Angels: Where’s Our Two Kegs of Beer? (1967)

How Hunter S. Thomp­son Gave Birth to Gonzo Jour­nal­ism: Short Film Revis­its Thompson’s Sem­i­nal 1970 Piece on the Ken­tucky Der­by

Hunter S. Thompson’s Deca­dent Dai­ly Break­fast: The “Psy­chic Anchor” of His Fre­net­ic Cre­ative Life

Ted Mills is a free­lance writer on the arts who cur­rent­ly hosts the artist inter­view-based FunkZone Pod­cast and is the pro­duc­er of KCR­W’s Curi­ous Coast. You can also fol­low him on Twit­ter at @tedmills, read his oth­er arts writ­ing at tedmills.com and/or watch his films here.

Pretty Much Pop: A Culture Podcast #27 Discusses the Impact and Aesthetics of Star Wars

This image has an empty alt attribute; its file name is PMP-For-the-Love-of-Star-Wars-400-x-800.jpg

Mark Lin­sen­may­er, Eri­ca Spyres, and Bri­an Hirt grasp the low-hang­ing fruit in pop cul­ture to talk about Star Wars: The unique place that these films have in the brains of peo­ple of a cer­tain age, how we grap­pled with the pre­quels, and why we feel the need to fill in and argue about the details.

We pri­mar­i­ly focus on the two most recent ema­na­tions of this beast, The Man­dalo­ri­an and Rise of Sky­walk­er. We talk alien and droid aes­thet­ics (how much cute­ness is too much?), sto­ry­telling for kids vs. adults reliv­ing their child­hood, pac­ing, plot­ting, cast­ing, whether celebri­ty appear­ances ruin the Star Wars mood, cre­ation by an auteur vs. a com­mit­tee, and what we’d like to see next.

We had enough to say about this that we did­n’t need to draw on online arti­cles, but here’s a sam­pling of what we looked at any­way:

This episode includes bonus dis­cus­sion that you can only hear by sup­port­ing the pod­cast at patreon.com/prettymuchpop. In this case, it’s all just more Star Wars talk, cov­er­ing droid body dys­mor­phia and human­iza­tion, the cycle of embod­i­ment via action fig­ures and re-pre­sen­ta­tion on the screen, tragedy in Star Wars vs. Watch­men, mak­ing up for racism in Star Wars through sym­pa­thet­ic por­tray­als of Sand Per­son cul­ture, watch­ing par­tic­u­lar scenes many times, clown bik­er troop­ers, and more. Don’t miss it!

This pod­cast is part of the Par­tial­ly Exam­ined Life pod­cast net­work.

Pret­ty Much Pop: A Cul­ture Pod­cast is the first pod­cast curat­ed by Open Cul­ture. Browse all Pret­ty Much Pop posts or start with the first episode.

How Sam Mendes’ WWI Film 1917 Was Made to Look Like One Long, Harrowing Shot

Film edit­ing goes back to the late 1890s. The decades upon decades of tech­no­log­i­cal improve­ment and artis­tic refine­ment of the craft since then have tempt­ed cer­tain film­mak­ers to see if they can do with­out it entire­ly, or at least to look as if they can. Alfred Hitch­cock gave it a try in 1948 with Rope, a film typ­i­cal of his work in that it fit into the genre of the psy­cho­log­i­cal thriller, but quite atyp­i­cal in that its main action played out as a sin­gle long shot. But as we’ve pre­vi­ous­ly fea­tured here on Open Cul­tureRope actu­al­ly con­tained ten art­ful­ly hid­den cuts. Last year saw the release of Sam Mendes’ 1917, which did more or less the same thing, but at a much greater length — and across the bat­tle­fields and through the trench­es of World War I.

As por­trayed in the Insid­er video above, the shoot­ing of 1917 must rank among the most for­mi­da­ble logis­ti­cal achieve­ments in film his­to­ry. It also had the good for­tune to be over­seen by Roger Deakins, one of the most for­mi­da­ble cin­e­matog­ra­phers in film his­to­ry. But even before cap­tur­ing the first frame, Mendes, Deakins, and their many col­lab­o­ra­tors had to plan every detail of the har­row­ing jour­ney tak­en by the pic­ture’s pro­tag­o­nists, two British sol­diers sent across the West­ern Front to deliv­er a mes­sage to anoth­er bat­tal­ion.

This entailed first build­ing and light­ing mod­els of every sin­gle set, and when con­struct­ing the real thing mak­ing sure to include paths (and strate­gi­cal­ly remov­able obsta­cles) for the con­stant­ly for­ward-mov­ing cam­era and its crew as well as for the char­ac­ters.

The war movie is among the old­est of film gen­res, but a “one-shot” war movie like 1917 entered the realm of pos­si­bil­i­ty thanks to recent tech­no­log­i­cal advances. These include cam­eras light enough to be detached from one crane, run across a field, and attached to anoth­er all while shoot­ing; drones to cap­ture mov­ing aer­i­al shots impos­si­ble by more tra­di­tion­al cin­e­mato­graph­ic means; and advanced dig­i­tal effects to smooth — and indeed con­ceal — the tran­si­tions between one shot and the next. The Insid­er video shows an actor tak­ing a run­ning leap off a bridge and onto a mat below, fol­lowed by the seam­less-look­ing final sequence in which he plunges into a riv­er instead, and the cam­era unhesi­tat­ing­ly fol­lows him right into the water. This sort of visu­al wiz­ardry reminds even the most jad­ed view­er that movie mag­ic is alive and well, but also makes one won­der: what could Hitch­cock have done with it?

Relat­ed Con­tent:

Hear the Sounds of World War I: A Gas Attack Record­ed on the Front Line, and the Moment the Armistice End­ed the War

Peter Jackson’s New Film on World War I Fea­tures Incred­i­ble Dig­i­tal­ly-Restored Footage From the Front Lines: Get a Glimpse

Watch World War I Unfold in a 6 Minute Time-Lapse Film: Every Day From 1914 to 1918

The Great War: Video Series Will Doc­u­ment How WWI Unfold­ed, Week-by-Week, for the Next 4 Years

The First Col­or Pho­tos From World War I: The Ger­man Front

The 10 Hid­den Cuts in Rope (1948), Alfred Hitchcock’s Famous “One-Shot” Fea­ture Film

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Artist Ed Ruscha Reads From Jack Kerouac’s On the Road in a Short Film Celebrating His 1966 Photos of the Sunset Strip

In 1956, the Pop artist Ed Ruscha left Okla­homa City for Los Ange­les. “I could see I was just born for the job” of an artist, he would lat­er say, “born to watch paint dry.” The com­ment encap­su­lates Ruscha’s iron­ic use of cliché as a cen­ter­piece of his work. He called him­self an “abstract artist… who deals with sub­ject mat­ter.” Much of his sub­ject mat­ter has been com­mon­place words and phrases—decontextualized and fore­ground­ed in paint­ings and prints made with care­ful delib­er­a­tion, against the trend toward Abstract Expres­sion­ism and its ges­tur­al free­dom.

Anoth­er of Ruscha’s sub­jects comes with some­what less con­cep­tu­al bag­gage. His pho­to­graph­ic books cap­ture mid-cen­tu­ry Amer­i­ca gas sta­tions and the city he has called home for over 50 years. In his 1966 book, Every Build­ing on the Sun­set Strip, Ruscha “pho­tographed both sides of Sun­set Boule­vard from the back of a pick­up truck,” writes film­mak­er Matthew Miller. “He stitched the pho­tos togeth­er to make one long book that fold­ed out to 27 feet. That project turned into his larg­er Streets of Los Ange­les series, which spanned decades.”

Miller, inspired by work he did on a 2017 short film called Ed Ruscha: Build­ings and Words, decid­ed to bring togeth­er two of Ruscha’s long­stand­ing inspi­ra­tions: the city of L.A. and Jack Kerouac’s On the Road, which Ker­ouac sup­pos­ed­ly wrote as a con­tin­u­ous 120-foot long scroll—a for­mat, Miller noticed, much like Every Build­ing on the Sun­set Strip. (Ruscha made his own artist’s book ver­sion of On the Road in 2009). Miller and edi­tor Sean Leonard cut Ruscha’s pho­tographs togeth­er in the mon­tage you see above, com­mis­sioned by the Get­ty Muse­um, while Ruscha him­self read selec­tions from the Ker­ouac clas­sic.

The con­nec­tion between their style and their use of lan­guage feels real­ly strong, but at the end of the day, I sim­ply thought it’d be great to hear Ed Ruscha read On the Road. Some­thing about Ed’s voice just feels right. Some­thing about his work just feels right. It’s like the images, the words, and the forms he makes were always meant to be togeth­er.”

Miller describes the painstak­ing process of select­ing the pho­tos and “con­struct­ing a mini nar­ra­tive that evoked Ed’s sen­si­bil­i­ties” at Vimeo. The artist’s “per­spec­tive seemed to speak to the sig­nage and archi­tec­ture of the city, while Kerouac’s voice felt like it was pulling in all the live­ly char­ac­ters of the street.” It’s easy to see why Ruscha would be so drawn to Ker­ouac. Both share a fas­ci­na­tion with ver­nac­u­lar Amer­i­can speech and icon­ic Amer­i­can sub­jects of adver­tis­ing, the auto­mo­bile, and the free­doms of the road.

But where Ruscha turns to words for their visu­al impact, Ker­ouac rel­ished them for their music. “For a while,” Miller writes of his project, “it felt like the footage want­ed one thing and the voiceover want­ed anoth­er.” But he and Leonard, who also did the sound design, were able to bring image and voice togeth­er in a short film that frames both artists as mid-cen­tu­ry vision­ar­ies who turned the ordi­nary and seem­ing­ly unre­mark­able into an expe­ri­ence of the ecsta­t­ic.

173 works by Ruscha can be viewed on MoMA’s web­site.

via Aeon

Relat­ed Con­tent:

The Music from Jack Kerouac’s Clas­sic Beat Nov­el On the Road: Stream Tracks by Miles Davis, Dex­ter Gor­don & Oth­er Jazz Leg­ends

Roy Licht­en­stein and Andy Warhol Demys­ti­fy Their Pop Art in Vin­tage 1966 Film

A Brief His­to­ry of John Baldessari, Nar­rat­ed by Tom Waits

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Pretty Much Pop: A Culture Podcast #26 Discusses Alan Moore’s Watchmen Comic and the HBO Show with Cornell Psychology Professor David Pizarro

Per­haps the most laud­ed graph­ic nov­el has been sequelized for HBO, and amaz­ing­ly, it turned out pret­ty darn well (with a 96% Rot­ten Toma­toes rat­ing!).

Your hosts Mark Lin­sen­may­er, Eri­ca Spyres, and Bri­an Hirt are joined by the Cor­nel­l’s David Pizarro, host of the pop­u­lar Very Bad Wiz­ards pod­cast. We con­sid­er Alan Moore’s 1986 graph­ic nov­el, the 2009 Zack Sny­der film, and of course most­ly the recent­ly com­plet­ed (we hope) show by Damon Lin­de­lof, the cre­ator of Lost and The Left­overs.

How does Moore’s idio­syn­crat­ic writ­ing style trans­late to the screen? Did the show make best use of its nine hours? Are there oth­er sto­ries in this alter­nate his­to­ry that should still be told, per­haps to reflect on oth­er recur­rent social ills or crises of what­ev­er moment might be depict­ed? Was Lin­de­lof real­ly the guy to tell this sto­ry about race, and does mak­ing the show about racism (which is bad!) under­mine Moore’s rejec­tion of (moral­ly) black-and-white heroes and vil­lains?

Some of the arti­cles we used to warm up for this dis­cus­sion includ­ed:

You might want to also check out HBO’s Watch­men page, which includes extra essays and the offi­cial pod­cast with Damon Lin­de­lof com­ment­ing on the episodes.

Fol­low Dave @peezHear him on The Par­tial­ly Exam­ined Life, undoubt­ed­ly the apex of his pro­fes­sion­al career.

This episode includes bonus dis­cus­sion that you can only hear by sup­port­ing the pod­cast at patreon.com/prettymuchpop. This pod­cast is part of the Par­tial­ly Exam­ined Life pod­cast net­work.

Pret­ty Much Pop: A Cul­ture Pod­cast is the first pod­cast curat­ed by Open Cul­ture. Browse all Pret­ty Much Pop posts or start with the first episode.

A Map of the Disney Entertainment Empire Reveals the Deep Connections Between Its Movies, Its Merchandise, Disneyland & More (1967)

We all remem­ber the first Dis­ney movie we ever saw. In most of our child­hoods, one Dis­ney movie led to anoth­er, which stoked in us the desire for Dis­ney toys, Dis­ney games, Dis­ney comics, Dis­ney music, and so on. If we were lucky, we might also take a trip to Dis­ney­land or one of its descen­dants else­where in the world. Many of us spent the bulk of our youngest years as hap­py res­i­dents of the Dis­ney enter­tain­ment empire; some of us, into adult­hood or even old age, remain there still.

Die-hard Dis­ney fans appre­ci­ate that the world of Dis­ney — com­pris­ing not just films and theme parks but tele­vi­sion shows, print­ed mat­ter, attrac­tions on the inter­net, and mer­chan­dise of near­ly every kind — is too vast ever to com­pre­hend, let alone ful­ly explore.

It was already big half a cen­tu­ry ago, but not too big to grasp. You can see the whole of the oper­a­tion laid out in this orga­ni­za­tion­al syn­er­gy dia­gram cre­at­ed by Walt Dis­ney Pro­duc­tions in 1967. Depict­ing “the many and var­ied syn­er­gis­tic rela­tion­ships between the divi­sions of Walt Dis­ney Pro­duc­tions,” the infor­ma­tion graph­ic reveals the links between each divi­sion.

Along the arrow­head­ed lines indi­cat­ing the flows of man­pow­er, mate­r­i­al, and intel­lec­tu­al prop­er­ty, “short tex­tu­al descrip­tions show what each divi­sion sup­plies and con­tributes to the oth­ers.” The motion pic­ture divi­sion “feeds tunes and tal­ent” to the music divi­sion, for exam­ple, which “pro­motes pre­mi­ums for tie-ins” to the mer­chan­dise licens­ing depart­ment, which “feeds ideas for retail items” to WED Enter­pris­es (the hold­ing com­pa­ny found­ed by Walt Dis­ney in 1950), which pro­duces “audio-ani­ma­tron­ics” for Dis­ney­land.

Some of the nexus­es on the dia­gram will be as famil­iar as Mick­ey Mouse, Goofy, Tin­ker­bell, and the char­ac­ters cavort­ing here and there around it. Oth­ers will be less so: the 16-mil­lime­ter films divi­sion, for instance, which would even­tu­al­ly be replaced by a colos­sal home-video divi­sion (itself sure­ly being eat­en into, now, by stream­ing). The Celebri­ty Sports Cen­ter, an indoor enter­tain­ment com­plex out­side Den­ver, closed in 1994. MAPO refers to a theme-park ani­ma­tron­ics unit formed in the 1960s with the prof­its of Mary Pop­pins (hence its name) and dis­solved in 2012. And as for Min­er­al King, a pro­posed ski resort in Cal­i­for­ni­a’s Sequoia Nation­al Park, it was nev­er even built.

“The ski resort was one of sev­er­al ambi­tious projects that Walt Dis­ney spear­head­ed in the years before his death in 1966,” writes Nathan Mas­ters at Giz­mo­do. But as the size of the Min­er­al King plans grew, wilder­ness-activist oppo­si­tion inten­si­fied. After years of oppo­si­tion by the Sier­ra Club, as well as the pas­sage of the Nation­al Envi­ron­men­tal Pol­i­cy Act 1970 and the Nation­al Parks and Recre­ation Act of 1978, cor­po­rate inter­est in the project final­ly fiz­zled out. Though that would no doubt have come as a dis­ap­point­ment to Walt Dis­ney him­self, he might also have known to keep the fail­ure in per­spec­tive. As he once said of the empire bear­ing his name, “I only hope that we nev­er lose sight of one thing — that it was all start­ed by a mouse.”

h/t Eli and via Howard Low­ery

Relat­ed Con­tent:

Dis­ney­land 1957: A Lit­tle Stroll Down Mem­o­ry Lane

How Walt Dis­ney Car­toons Are Made: 1939 Doc­u­men­tary Gives an Inside Look

Walt Dis­ney Presents the Super Car­toon Cam­era

Disney’s 12 Time­less Prin­ci­ples of Ani­ma­tion

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Watch Peluca, the Student Film That Became the Cultural Phenomenon Napoleon Dynamite (2002)

You could say that Jared and Jerusha Hess got lucky. When first the hus­band-and-wife team got the chance to make a fea­ture, it turned out to be Napoleon Dyna­mite, the movie that launched a mil­lion “VOTE FOR PEDRO” shirts. But that visu­al­ly, nar­ra­tive­ly, and cul­tur­al­ly askew tale did­n’t emerge ful­ly formed into the the­aters. Nor did its title char­ac­ter, an extrav­a­gant­ly nerdy and sav­age­ly defen­sive high-school stu­dent in small-town Ida­ho. Napoleon Dyna­mite has a pre­de­ces­sor in Pelu­ca, the short film Jared Hess made for an assign­ment at Brigham Young Uni­ver­si­ty’s film school. Napoleon Dyna­mite him­self has a pre­de­ces­sor in Seth, whose curly hair, enor­mous spec­ta­cles, severe awk­ward­ness, and pen­chant for thrift­ing and faux curs­ing will look famil­iar indeed.

Pelu­ca appears to have much the same to rela­tion­ship to Napoleon Dyna­mite as Wes Ander­son­’s Bot­tle Rock­et short has to the fea­ture ver­sion. Both were shot in black-and-white in locales their film­mak­ers clear­ly know well, both are mem­o­rably scored (Ander­son uses jazz, Hess uses Burt Bacharach), and both tell in a basic form sto­ries that would lat­er unfold to their full cin­e­mat­ic length.

Just as Bot­tle Rock­et, the short, stars Owen and Luke Wil­son, who would go on to reprise their roles and gain fame there­after, Jon Hed­er played Seth in Pelu­ca before play­ing Napoleon Dyna­mite. And just as there’s lit­tle obvi­ous dif­fer­ence between the two ver­sions of the char­ac­ter besides their names, the dis­tinc­tive­ness of Hess’ cin­e­mat­ic sen­si­bil­i­ty shows through in Pelu­ca just as it would, to a much wider audi­ence, in Napoleon Dyna­mite.

The Hess­es once drew fre­quent com­par­isons to Ander­son, though the past decade and a half has exposed their cin­e­mat­ic enter­pris­es as entire­ly dif­fer­ent. Their sec­ond fea­ture Nacho Libre, a Mex­i­can wrestling com­e­dy star­ring Jack Black, fit com­fort­ably enough into the Hol­ly­wood zone of ado­les­cent goofi­ness. But New York­er film crit­ic Richard Brody saw some­thing deep­er, call­ing it “the strangest Amer­i­can reli­gious film since The Last Temp­ta­tion of Christ,” one that “presents a case for noth­ing less than Catholic-Protes­tant rec­on­cil­i­a­tion.” The Hess­es’ third fea­ture Gen­tle­men Bron­cos, the sto­ry of a young aspir­ing sci­ence-fic­tion writer in north­ern Utah, went almost com­plete­ly ignored, but Brody deemed it an “even more ecsta­t­ic and per­son­al explo­ration — in loopy, gross-out com­ic form — of the essence of faith in cos­mic reli­gious vision itself, and the ease with which those visions can be per­vert­ed to world­ly ends.”

Brody con­tin­ues to speak for the cinephiles who’ve paid to the work of Jared and Jerusha Hess ever more atten­tion, not less, since Napoleon Dyna­mite. 2015’s Don Verdean, about a crooked Bib­li­cal archae­ol­o­gist, is “a pur­er, stranger, and more dan­ger­ous reli­gious vision than the three films that pre­ced­ed it.” 2016’s Mas­ter­minds, a Hes­s­ian treat­ment of a real-life North Car­oli­na heist gone wrong due to sheer incom­pe­tence, “has the reli­gious inten­si­ty and spir­i­tu­al res­o­nance that marks all of Hess’s oth­er films” and “extends his vision into dark­er cor­ners of exis­tence than he had for­mer­ly con­tem­plat­ed.” Con­sid­er­ing that pic­ture, Brody sees “a wide-eyed frontal­i­ty to Hess’s film­mak­ing, includ­ing face-to-face set pieces and action scenes done in wide and sta­t­ic tableaux that sug­gest a kin­ship with the tran­scen­den­tal cin­e­ma of Robert Bres­son and Carl Theodor Drey­er.” And from the right crit­i­cal per­spec­tive, we can see it in Pelu­ca as well.

Relat­ed Con­tent:

Wes Anderson’s First Short Film: The Black-and-White, Jazz-Scored Bot­tle Rock­et (1992)

The First Films of Great Direc­tors: Kubrick, Cop­po­la, Scors­ese, Taran­ti­no & Truf­faut

Doo­dle­bug, Christo­pher Nolan’s First Short: What Came Before The Dark Night, Memen­to & Incep­tion (1997)

Tim Burton’s Ear­ly Stu­dent Films: King and Octo­pus & Stalk of the Cel­ery Mon­ster

The Art of Sci-Fi Book Cov­ers: From the Fan­tas­ti­cal 1920s to the Psy­che­del­ic 1960s & Beyond

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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