Watch the First Animations of Peanuts: Commercials for the Ford Motor Company (1959–1961)

Bill Wat­ter­son, cre­ator of arguably the last great com­ic strip, Calvin and Hobbes, wrote the fol­low­ing about per­haps the great­est com­ic strip ever. “Peanuts pret­ty much defines the mod­ern com­ic strip, so even now it’s hard to see it with fresh eyes. The clean, min­i­mal­ist draw­ings, the sar­cas­tic humor, the unflinch­ing emo­tion­al hon­esty….” Charles Schulz, the artis­tic force behind Peanuts, fun­neled a life­time of lone­li­ness and emo­tion­al pain into these spare lit­tle draw­ings, cre­at­ing a strip that was bleak­ly fun­ny, philo­soph­i­cal and real. Char­ac­ters like the social­ly inept Char­lie Brown or the bossy though odd­ly trag­ic Lucy con­nect­ed with audi­ences in a way that few ever did.

The one way that Wat­ter­son and Schulz dif­fered, and dif­fered great­ly, was in the area of mer­chan­dis­ing. While Wat­ter­son famous­ly refused to license any of his char­ac­ters (those praying/peeing Calvin car decals, it might sur­prise you to learn, are not offi­cial­ly sanc­tioned), Schulz licensed his cre­ations far and wide. For those who grew up in the ‘70s, a Snoopy plush toy was sim­ply de rigueur. The Peanuts char­ac­ters hawked Dol­ly Madi­son snack cakes, MetLife insur­ance, and Wendy’s kids meals. And those spon­sor­ship deals paid spec­tac­u­lar­ly well. By the time that Schulz died in Feb­ru­ary 2000 — the night before the final Peanuts strip was to go to print — he had report­ed­ly earned over the course of his life $1.1 bil­lion dol­lars.

The first instance of Char­lie, Snoopy and the gang being cor­po­rate spokeschar­ac­ters hap­pened to be also the first time they were ani­mat­ed. The Ford Motor Com­pa­ny licensed them in 1959 to do TV com­mer­cials along with intros to the Ten­nessee Ernie Ford Show. You can watch them above. Prob­a­bly the most strik­ing thing about the com­mer­cials is that the adults are intel­li­gi­ble, not the incom­pre­hen­si­ble mut­ed trum­pet bleats of the Peanuts movies.

The spots proved to be such a suc­cess that Schulz and ani­ma­tor Bill Melén­dez were soon pro­duc­ing half-hour long TV spe­cials, includ­ing the Emmy-win­ning A Char­lie Brown Christ­mas in 1965. In a 1984 inter­view, Melén­dez talked about work­ing with Schulz, who went by the nick­name of “Sparky,” for those first Ford spots.

Well, I was doing Ford com­mer­cials at J. Wal­ter Thomp­son when it was decid­ed that Char­lie Brown would be the spokesman for the Ford Fal­con. I was told Charles Schulz was very shy and ret­i­cent about com­mer­cial­iz­ing his strip. So I went to San Fran­cis­co and met Sparky and we hit it off. I told him what we did, and he nod­ded and said, “All right, we’ll try it.” He was very leery of get­ting involved with “Hol­ly­wood types” as he used to call us.

Of course he under­stands that his draw­ings are flat, two-dimen­sion­al designs, and that, for exam­ple, the front view is very dif­fer­ent from the side view. They are not three-dimen­sion­al char­ac­ters. You can’t turn them around the way we used to turn the Walt Dis­ney char­ac­ters, who were designed to be round and three-dimen­sion­al. To ani­mate Peanuts char­ac­ters we have to be more inven­tive, because we tend not to be real­is­tic. We don’t try to ape real live action as we did in ani­mat­ing Don­ald Duck and Mick­ey Mouse.

I imag­ine Sparky must have been curi­ous about how we were going to do it, but he nev­er gave us any kind of a hint or any­thing at all about what he want­ed. So we showed him how we thought it should move, how we thought they should turn, how we thought they should walk and he accept­ed every­thing. From then on we hit it off pret­ty well.

Relat­ed Con­tent:

Ger­tie the Dinosaur: The Moth­er of all Car­toon Char­ac­ters

Vis­it the World of Lit­tle Nemo Artist Win­sor McCay: Three Clas­sic Ani­ma­tions and a Google Doo­dle

How Walt Dis­ney Car­toons are Made

Jonathan Crow is a Los Ange­les-based writer and film­mak­er whose work has appeared in Yahoo!, The Hol­ly­wood Reporter, and oth­er pub­li­ca­tions. You can fol­low him at @jonccrow.

Watch 1990s Video of Sacha Baron Cohen Playing Christo, the Proto Borat (NSFW)

In 2005, a hir­sute Kaza­kh jour­nal­ist named Borat Sagdiyev ven­tured to Amer­i­ca to make a doc­u­men­tary about “the Great­est Coun­try in the World.” Along the way, he had extreme­ly awk­ward con­ver­sa­tions with politi­cians Bob Barr and Alan Keyes, unwit­ting­ly par­tic­i­pat­ed in a Gay Pride parade, and acci­den­tal­ly destroyed a gift shop filled with Con­fed­er­a­cy mem­o­ra­bil­ia. When he vis­it­ed a Vir­ginia rodeo, he near­ly caused a riot. Pri­or to the event, he praised the War on Ter­ror — which got cheers — and then wished that “George W. Bush will drink the blood of every man, woman and child in Iraq,” which got few­er cheers. He then sang the lyrics of the Kaza­kh nation­al anthem to the tune of the “Star Span­gle Ban­ner.” That got boos.

Borat is, of course, a fic­tion­al char­ac­ter played by British come­di­an Sacha Baron Cohen, made famous in his huge­ly suc­cess­ful 2006 movie Borat: Cul­tur­al Learn­ings of Amer­i­ca for Make Ben­e­fit Glo­ri­ous Nation of Kaza­khstan. While his brand of gonzo com­e­dy might not be everybody’s cup of tea, you have to admit he’s brave and weird­ly ded­i­cat­ed to his craft. The cops were called over 90 times dur­ing the pro­duc­tion of Borat and Baron Cohen nev­er broke char­ac­ter once.

Of all of Baron Cohen’s char­ac­ters – the dim-wit­ted wannabe gang­ster Ali G and the equal­ly obliv­i­ous gay fash­ion­ista Bruno, Borat is per­haps his most like­able, and there­fore his most dan­ger­ous, char­ac­ter. He’s so naive­ly igno­rant, so benight­ed by provin­cial prej­u­dices that he evokes a tone of kind­ly con­de­scen­sion from just about every­one he encoun­ters – at least before they call the cops on him. And that con­de­scen­sion can prove to be a trap. Borat’s casu­al, jar­ring­ly overt homo­pho­bia, sex­ism and anti-Semi­tism can often lead inter­vie­wees to say things out loud that they wouldn’t nor­mal­ly say in front of a cam­era. When Borat stat­ed, “We hang homo­sex­u­als in my coun­try!” Bob­by Rowe, the pro­duc­er of that rodeo quipped: “That’s what we’re try­ing to do here.”

The first incar­na­tion of Borat was a Mol­da­vian jour­nal­ist named Alexi who appeared on the Grana­da TV show F2F in the mid-90s. For the BBC Two show Com­e­dy Nation, Baron Cohen turned Alexi into Chris­to from Alba­nia. You can see a cou­ple of his ear­ly skits as Chris­to. In the one up top, he tries the patience of famed socialite Lady Col­in Camp­bell by insist­ing on car­ry­ing the train of her haute cou­ture dress. Below that, Chris­to stum­bles uncom­pre­hend­ing­ly into the world of S&M. Both videos, as you might expect, are NSFW.

Relat­ed Con­tent:

Ali G at Har­vard; or How Sacha Baron Cohen Got Blessed by America’s Cul­tur­al Estab­lish­ment

George Car­lin Per­forms His “Sev­en Dirty Words” Rou­tine: His­toric and Com­plete­ly NSFW

Lenny Bruce Riffs and Rants on Injus­tice and Hypocrisy in One of His Final Per­for­mances (NSFW)

Jonathan Crow is a Los Ange­les-based writer and film­mak­er whose work has appeared in Yahoo!, The Hol­ly­wood Reporter, and oth­er pub­li­ca­tions. You can fol­low him at @jonccrow.

Tim Burton’s Hansel and Gretel Shot on 16mm Film with Amateur Japanese Actors (1983)

The Dis­ney Chan­nel aired Tim Bur­ton’s Hansel and Gre­tel only once, on Hal­loween night in 1983, but it must have giv­en those few who saw the broad­cast much to pon­der over the fol­low­ing three decades. For all that time, the 35-minute adap­ta­tion of that old Ger­man folk­tale stood as per­haps the hard­est-to-see item in the Edward Scis­sorhands and The Night­mare Before Christ­mas auteur’s cat­a­log. Of course, back in 1983, the 25-year-old Bur­ton had­n’t yet made either of those movies, nor any of the oth­er beloved­ly askew fea­tures for which we know him today. He had to his name only a cou­ple of ani­mat­ed shorts made at CalArts and a stop-motion homage to his hero Vin­cent Price. Still, that added up to enough to land him this project, his first live-action film made as an adult, which he used as an out­let for his fas­ci­na­tion with Japan.

Using an all-Japan­ese cast, shoot­ing with the 16-mil­lime­ter aes­thet­ic of old mar­tial arts movies, and tak­ing a spe­cial-effects tech­nique or two from the Godzil­la man­u­al, Bur­ton’s Hansel and Gre­tel looks (and sounds) like no ver­sion of the sto­ry you’ve seen before, or will like­ly ever see again. But at least you can now watch it as often as you like, owing to its recent sud­den appear­ance on Youtube after that long absence from pub­lic viewa­bil­i­ty, bro­ken only by screen­ings at the Muse­um of Mod­ern Art and the Ciné­math­èque Française. In it we expere­ince the inter­sec­tion of the grotesque as rep­re­sent­ed by Grim­m’s Fairy Tales, the grotesque as rep­re­sent­ed by the Bur­ton­ian sen­si­bil­i­ty, the new and strange free­dom of ear­ly cable tele­vi­sion, and the sheer audac­i­ty of a young film­mak­er — not to men­tion a heck of a hand-to-hand com­bat ses­sion between Hansel, Gre­tel, and the Witch who would make them din­ner. Her din­ner, that is.

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Relat­ed Con­tent:

Tim Bur­ton’s Ear­ly Stu­dent Films

Vin­cent, Tim Bur­ton’s Ear­ly Ani­mat­ed Film

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Terry Gilliam, Guy Ritchie & Alejandro González Iñárritu Direct Soccer Ads for Nike

Even if you don’t hail from one of the world’s many soc­cer-lov­ing coun­tries (you know, the ones that don’t call it “soc­cer”) sure­ly you can get on board for the World Cup. Here in the Unit­ed States, I often hear “I just watch it for the ads” said about the Super Bowl. And if that game’s breaks show­case some pret­ty cool spots, then its non-Amer­i­can foot­ball equiv­a­lent offers an even high­er lev­el of pro­mo­tion­al spec­ta­cle. Last year, we fea­tured Brazil and 12 Mon­keys auteur Ter­ry Gilliam’s two ven­tures into the form of the World Cup com­mer­cial, “The Secret Tour­na­ment” and “The Rematch,” the first of which you can watch at the top of the post. They came com­mis­sioned by Nike in 2002, and six years lat­er the for­mi­da­ble shoe man­u­fac­tur­er put a pre­sum­ably decent chunk of its mar­ket­ing bud­get behind anoth­er fea­ture film­mak­er with a vision: Lock, Stock, and Two Smok­ing Bar­rels and Snatch direc­tor Guy Ritchie. The result, “The Next Lev­el,” appears below:

“The entire film is seen as if through the eyes of an ama­teur foot­baller fast-tracked into the big time,” says the web site of The Mill, the adver­tis­ing agency behind the spot. “We see what he sees in the thick of the action, on and off the pitch: the foot­work, the fouls, the goals and the girls. Film­ing in Lon­don, Man­ches­ter and Barcelona with per­haps the world’s small­est cam­era (SI 2K) took a month. The Mill pushed post pro­duc­tion to the extreme, ven­tur­ing into some unchar­tered FX ter­ri­to­ry, set­ting up a new data pipeline for the cam­era (used here for the first time in com­mer­cial pro­duc­tion) and to track shots pre­vi­ous­ly con­sid­ered impos­si­ble.” These hyper­ki­net­ic, celebri­ty foot­baller-filled two min­utes cer­tain­ly do take the wish-ful­fill­ment aspect of sports fan­dom to the next lev­el, or at least a more lit­er­al one. The Mill and Nike would then step up to a three-minute pro­duc­tion with Ale­jan­dro González Iñár­ritu, he of Amores Per­ros and Babel, for 2010’s “Write the Future,” a med­i­ta­tion on how, in sports as else­where, one good move might lock in a des­tiny, or one bad move might shat­ter it:

The Mill calls it “one of our biggest jobs to date,” with “a stag­ger­ing 236 VFX shots made up of 106 foot­ball shots which includ­ed a CG sta­di­um com­plete with flags and ban­ners, crowd repli­ca­tion using Mas­sive, grass clean up and replace­ment, and full roto­scope of all the play­ers.” Impres­sive, sure, but some sure­ly feel that such a degree of labor and atten­tion placed on adver­tis­ing dur­ing tele­vised match­es takes away from the beau­ty of the Beau­ti­ful Game itself.  “Soc­cer is a lie,” says the dis­ap­point­ed would-be foot­baller pro­tag­o­nist of Eduar­do Sacheri’s new nov­el Papers in the Wind. “It’s all a farce … And yet … some­how … there’s still a ‘but.’” You may also con­sid­er the adver­tis­ing enter­prise a lie, but when it can bring togeth­er rare tal­ents from cin­e­ma as well as the rest of the cul­tur­al world for high-impact moments like these, well, some­how… there’s still a “but.” Just think back twen­ty years to anoth­er Nike ad, the one with the clas­sic turn by none oth­er than William S. Bur­roughs:

Relat­ed Con­tent:

Watch “The Secret Tour­na­ment” & “The Rematch,” Ter­ry Gilliam’s Star-Stud­ded Soc­cer Ads for Nike

Beat Writer William S. Bur­roughs Spreads Coun­ter­cul­ture Cool on Nike Sneak­ers, 1994

Video: The Day Bob Mar­ley Played a Big Soc­cer Match in Brazil, 1980

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Dick Cavett’s Worst Show: Starring John Cassavetes, Peter Falk & Ben Gazzara (1970)

“Near­ly sev­en­teen min­utes into an episode of The Dick Cavett Show,” writes the New York­er’s Elon Green, “the host, who had walked off and then returned to the set, asked his guests — John Cas­savetes, Peter Falk, and Ben Gaz­zara — ‘Are you guys all smashed?’ The Sep­tem­ber 18, 1970 appear­ance by the Hus­bands direc­tor and his two actors — who had, in fact, been drinking—was excru­ci­at­ing. They were on hand to pro­mote their new movie, but for thir­ty-five min­utes they smoked, flopped around on the floor, and gen­er­al­ly tor­ment­ed Cavett, whose ques­tions they’d planned to ignore.” You can watch the infa­mous broad­cast at the top of the post and judge for your­self: embar­rass­ing tele­vi­sion talk-show deba­cle for the ages, or bril­liant piece of pro­mo­tion­al per­for­mance art by three of the bright­est dra­mat­ic lights of their gen­er­a­tion? If you’ve nev­er seen Hus­bands — or if you’ve seen and dis­liked it — you’ll lean toward the for­mer. But if, like many enthu­si­asts of Amer­i­can inde­pen­dent cin­e­ma, you hold the film and the rest of Cas­savetes’ direc­to­r­i­al oeu­vre in high regard, you may well find the lat­ter self-evi­dent.

Hus­bands tells the tale, in Cas­savetes’ harsh­ly real­is­tic and per­son­al fash­ion, of three men behav­ing quite bad­ly. The direc­tor stars along­side Falk and Gaz­zara as a trio of mid­dle-aged pro­fes­sion­al sub­ur­ban­ites shak­en by the sud­den death of their coterie’s for­mer fourth mem­ber. Plunged into a drunk­en lost week­end of irre­spon­si­bil­i­ty and self-destruc­tion, seri­ous even by the stan­dard of the clas­sic frus­trat­ed mid­cen­tu­ry male, they all three even­tu­al­ly find them­selves in Lon­don, try­ing hap­less­ly to bed down with girls they’ve picked up at a casi­no. This unre­lent­ing film still divides audi­ences and crit­ics alike: Pauline Kael thought it “infan­tile and offen­sive” and Roger Ebert said it “shows an impor­tant direc­tor not mere­ly fail­ing, but not even under­stand­ing why,” but Richard Brody now finds it a “for­mal­ly rad­i­cal, deeply per­son­al work [that] still packs plen­ty of sur­pris­es.” Cas­savetes, he writes, “built these char­ac­ters around the real-life ways of the actors who played them, filled the sto­ry with inci­dents from his own life, and wrote the dia­logue after impro­vis­ing with Gaz­zara and Falk.” You can learn more about this method in the BBC doc­u­men­tary on the mak­ing of Hus­bands just above. If I had to guess, I’d say the impro­vi­sa­tion did­n’t stop when pro­duc­tion wrapped.

via The New York­er

Relat­ed Con­tent:

The Hair­cut: A Stu­dent Film Star­ring the Great John Cas­savetes (1982)

David Bowie Talks and Sings on The Dick Cavett Show (1974)

Watch John Lennon and Yoko Ono’s Two Appear­ances on The Dick Cavett Show in 1971 and 72

4,000+ Free Movies Online: Great Clas­sics, Indies, Noir, West­erns, Doc­u­men­taries & More

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Protect and Survive: 1970s British Instructional Films on How to Live Through a Nuclear Attack

In Walk­ing in Ruins, nov­el­ist and adven­tur­ous pedes­tri­an Geoff Nichol­son’s book about the on-foot explo­ration of Eng­land and Amer­i­ca’s dis­used places, the author devotes a fas­ci­nat­ing sec­tion to an Essex “secret nuclear bunker.” Ren­dered un-secret, and indeed unnec­es­sary, by the end of the Cold War, the whole under­ground com­plex under­went con­ver­sion into a for­lorn tourist attrac­tion. “In some of the bunker’s small­er, emp­ti­er rooms, videos were being shown on chunky old TV sets, doc­u­men­taries relat­ed to nuclear war and its sur­vival,” Nichol­son writes. “They includ­ed the noto­ri­ous pub­lic infor­ma­tion series Pro­tect and Sur­vive, twen­ty short episodes, basic ani­ma­tion, strange­ly ahead-of-its-time elec­tron­ic music, and a voice-over by Patrick Allen, deeply unsym­pa­thet­ic and unre­as­sur­ing, though you imag­ine he was sup­posed to be both. The titles in the series includ­ed ‘What to Put in Your Fall­out Room’ and ‘San­i­ta­tion Care and Casu­al­ties.’ ”

“ ‘Stay at Home,’ ” Nichol­son tells us, “remind­ed us that fall­out ‘can set­tle any­where, so no place in the Unit­ed King­dom is safer than any oth­er,’ and my favorite sin­gle sen­tence comes from the episode ‘Refuges’: ‘If you live in a car­a­van or oth­er build­ing of light­weight con­struc­tion with very lit­tle pro­tec­tion against fall­out, your local author­i­ty will be able to advise you on what to do’ — and there was a car­toon image of a tiny car­a­van that looked like it might be blown away by a good sneeze, nev­er mind a nuclear explo­sion.” The com­pi­la­tion above col­lects 51 min­utes of these and oth­er episodes of Pro­tect and Sur­vive, orig­i­nal­ly com­mis­sioned by the British gov­ern­ment in the 1970s and meant for trans­mis­sion only in the case of an immi­nent nuclear attack on the coun­try. But episodes leaked, and the BBC pro­ceed­ed to broad­cast them absent that imme­di­ate threat, there­by ensur­ing the lega­cy of this Cold War media arti­fact beloved of irony-lov­ing Britons — that is to say, Britons — across the coun­try.

These vin­tage films will be added to our col­lec­tion, 4,000+ Free Movies Online: Great Clas­sics, Indies, Noir, West­erns, Doc­u­men­taries & More.

Relat­ed Con­tent:

Duck and Cov­er, or: How I Learned to Elude the Bomb

How a Clean, Tidy Home Can Help You Sur­vive the Atom­ic Bomb: A Cold War Film from 1954

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Matthew Weiner on The Art of Writing Mad Men: The Paris Review Interview

mad-men-title

This week­end, AMC aired episode 7 of Mad Men’s final sea­son. The show will now take a break, until episodes 8–14 hit the air­waves ear­ly next year. Before you turn your atten­tion else­where, you may want to spend some time with the Paris Review’s big inter­view with Matthew Wein­er, the cre­ator of Mad Men. The inter­view cov­ers a lot of ground.

We learn that Wein­er is a par­tic­u­lar fan of John Cheev­er. “[W]ith John Cheev­er, I rec­og­nized myself in the voice of the nar­ra­tor.” “Cheev­er holds my atten­tion more than any oth­er writer. He is in every aspect of Mad Men, start­ing with the fact that Don lives in Ossin­ing on Bul­let Park Road.” (Find the Paris Review’s 1976 inter­view with Cheev­er here.)

We also dis­cov­er that Wein­er stud­ied poet­ry in col­lege with Christo­pher Reeve’s father, Frank Reeve, and there were a cou­ple of years when Wein­er con­sid­ered T.S. Eliot’s The Waste Land “the most inter­est­ing thing in the world.”

Then the con­ver­sa­tion turns to Mad Men, where Wein­er reveals what’s at the heart of the show: “I’ve always said this is a show about becom­ing white. That’s the def­i­n­i­tion of suc­cess in America—becoming a WASP. A WASP male.” “Don Drap­er knows he’s poor, very much in the mod­el of [Lee] Iacoc­ca or [Sam] Wal­ton, who came out of the Great Depres­sion, out of real­ly hum­ble begin­nings. Or like Con­rad Hilton, on the show. These men don’t take no for an answer, they build these big busi­ness­es, these empires, but real­ly it’s all based on fail­ure, inse­cu­ri­ty, and an iden­ti­ty mod­eled on some abstract ide­al of white pow­er.”

Wein­er has lots more to say, includ­ing about his days writ­ing for The Sopra­nos. Read the com­plete inter­view here.

Relat­ed Con­tent:

T.S. Eliot Reads His Mod­ernist Mas­ter­pieces “The Waste Land” and “The Love Song of J. Alfred Prufrock”

Gay Talese: Drink­ing at New York Times Put Mad Men to Shame

The Paris Review Inter­views Now Online

Morgan Freeman & Fake Neil deGrasse Tyson Teach Physics While High on Helium and Grass

Viral video #1: In a new ad for the Sci­ence Chan­nel’s series, Through the Worm­hole, actor Mor­gan Free­man uses heli­um to entice view­ers into think­ing about how physi­cists are study­ing grav­i­ty in places where it acts quite strange­ly. It’s kind of a cryp­tic mes­sage, but it grabs your atten­tion, does­n’t it? Through the Worm­hole returns to the air­waves, with Sea­son 5, on June 4th.

Viral Video #2 asks you to imag­ine what hap­pens when you put the grass in Neil deGrasse Tyson. “Every­thing is star stuff. This piz­za, this cheese, this pep­per­oni.” That’s a reboot of Cos­mos that may actu­al­ly get rat­ings.

via io9 

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