If you’ve listened to the past decade’s conversations about food, you’ll have noticed that eating, always a pursuit, has suddenly become a subject as well. One flank of this movement of enthusiasts has taken up Michael Pollan, a professor at UC Berkeley’s journalism school, as its leading light. Whether they agree or disagree with his principles, intellectually engaged eaters who don’t have at least a basic familiarity with Pollan’s books such as The Omnivore’s Dilemma and In Defense of Food can hardly consider themselves conversant in the food questions and controversies of the day.
Both Pollan’s potential boosters and detractors alike can get themselves up to speed with his latest volume, Food Rules: An Eater’s Manual, which boils down his culinary weltanschauung into a series of simple sentences, including “Eat foods made from ingredients that you can picture in their raw state or growing in nature,” “Pay more, eat less,” and, “The whiter the bread, the sooner you’ll be dead.” Pollan also takes positions on entirely gnarlier issues, such as the efficiency (or lack thereof) of agribusiness, and that’s when animators like Marija Jacimovic and Benoit Detalle provide their enlivening services. In the two-minute video above, Jacimovic and Detalle use pieces of actual food to illustrate Pollan’s critique of large-scale food production.