How to Make Better Decisions, a Thought-Provoking Documentary by the BBC

“In this program,” says narrator Peter Capaldi at the outset, “we’re going to show you how to be more rational, and deal with some of life’s biggest decisions.” It’s a pretty big claim, and you may doubt that it’s true (especially during the silly opening scene involving a group of nerds trying to score a date) but give this 2008 BBC Horizon program a little time and you might come away with a few things to think about. How to Make Better Decisions takes us inside cognitive science laboratories and out on the streets to demonstrate how the emotional part of our brain gets the better of the rational part. The film introduces a number of intriguing concepts, including Prospect Theory“the framing effect,” and “priming.” More controversially, it highlights some research that suggests the possibility that our intuition may have something to do with an ability to sense future events. How to Make Better Decisions is 49 minutes long, and we’ve decided to add it to our growing collection of Free Movies Online.

Related content:

Neuroscience and Free Will

Dan Ariely’s Animated Talk on How and Why We’re Dishonest


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