The Centrifuge Brain Project: Scientists Solve Mankind’s Great Problems by Spinning People

What if the very thing that made you feel crazy happy also made you smarter? That’s the question underlying the work of the Institute for Centrifugal Research, where scientists believe that spinning people around at a sufficiently high G-force will solve “even the trickiest challenges confronting mankind.”

We follow Dr. Nick Laslowicz, chief engineer, as he strolls through amusement parks, wearing a hard hat and taking notes, and describes the liberating power of spinning and the “mistake” of gravity.

The actor is terrific. Yes, The Centrifuge Brain Project is a joke. Laslowicz is just zany enough to be believable as a scientist whose research began in the 1970s. The sketches on the project’s website are fun too and director Till Nowak’s CGR rendering of the ride concepts are hilarious.

centrifuge_plan_steam_pressure_catapult

The culminating experiment features a ride that resembles a giant tropical plant. Riders enter a round car that rises slowly up, up, up and then takes off suddenly at incredibly high speed along one of the “branches.”

“Unpredictability is a key part of our work,” says Laslowicz. After the ride, he says, people described experiencing a “readjustment of key goals and life aspirations.” Though he later adds that he wouldn’t put his own children on one of his rides.

“These machines provide total freedom,” Laslowicz says, “cutting all connection to the world we live in: communication responsibility, weight. Everything is on hold when you’re being centrifuged.”

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Kate Rix writes about digital media and education. Visit her work at katerixwriter.com.


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  1. Jay Spencer says . . . | February 25, 2013 / 1:13 pm

    “A JOKE?” No way. This film is an excellent tool for determining the mindset of people you know (or think you do). Not everyone gets the “joke,” and of those who catch on, not all catch on right away. (For example, I was tired when I saw it and didn’t realize that it HAD to be a hoax until I woke up at 2 AM and realized I’d been “had.” I have a sister who *thought* it had to be a joke, but checked the comments to be sure. A close aquaintance didn’t get it at all. Her response: “I would NEVER go on any of those rides!”

    Revisit some sites after seeing this film that question the reality of the official “conspiracy theory” held to this day by all those in authority in this country—you know, the one where a radical Islamist hiding in a cave in Afghanistan masterminds a conspiracy in which 19 hijackers successfully defeat all the security of the world’s most powerful military organization to bring down 3 skyscrapers with 2 planes, and the President and his whole administration insists that no one could have seen the attacks coming, despite receiving warnings from the Israelis, the Germans, our FBI, and numerous whistleblowers.

    Ladies and gentlemen, we’re in deep doo-doo.

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