Flashmob Recreates Rembrandt’s “The Night Watch” in a Dutch Shopping Mall

The European banking sector may still be on shaky footing. But it’s not stopping European banks from putting together a good flashmob. Last year, the Spanish bank, Banco Sabadell, brought together 100 professional musicians and singers to perform the anthem of the European Union — Beethoven’s “Ode to Joy” from his Symphony No. 9. And movingly so. It all happened in the Plaça de Sant Roc in Sabadell, Spain, a little north of Barcelona.

This year, we travel north to the city of Breda in Holland, where the Dutch multinational bank ING paid performers to recreate Rembrandt’s famous painting, The Night Watch, in a shopping center. The occasion? The re-opening of The Rijksmuseum in Amsterdam on April 13 after a long 10-year renovation.

via The Guardian

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by | Permalink | Comments (3) |

  • http://www.tanglemedia.com Michelle Graham

    I believe that this type of publicity stunt is more commonly referred to as a smart mob. A flashmob is one not done in any sort of pr/commercial/political interest.

  • Karen

    I love this one.

  • YouHanoiMe

    In America, the NRA would have waxed those clowns. Long live the “well regulated milita…” NUTBAGS!