Every Apple Ad Ever Aired on TV

Introducing a new YouTube Channel that gives you every Apple ad ever aired on TV -- 485 ads, in total.

You can start with the iconic ones -- the 1984 Super Bowl commercial directed by Ridley Scott, which aired just weeks after Steve Jobs demoed the first MacIntosh ever. Or, the famous "Think Different" campaign from the late 1990s. The official "Think Different" video was narrated by Richard Dreyfuss, but we'd encourage you to spend time with the never-aired version narrated by Jobs himself. Other vintage ads can be found in these chronologically-organized lists: 1977-1985, 1985-1996, 1996-2007 and 2007-2011. The 1981 Dick Cavett clip above appears in the first group.

But the collection also lets you sort ads thematically. So, for example, you can jump into the U.S. Get a Mac campaign, where you'll get plenty of John Hodgman. Also find versions of the same campaign from the UK and Japan. Finally, Apple ads featuring celebrities -- from Bob Dylan to Zooey Deschanel to Spike Lee -- are all neatly packaged together too. H/T @coudal

Microsoft Rolls Out Its New Tablet in Fine Apple Style

This week, Microsoft rolled out its new tablet, simply called Surface, which gives you another way to enjoy our courses, moviesebooks, audio books and the rest. In many ways, Surface resembles the iPad in its look and feel. And when it came to unveiling the tablet, Microsoft's execs couldn't think outside the box created by Steve Jobs. A video made by ReadWriteWeb makes that rather painfully yet amusingly clear....

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Download David Hockney’s Playful Drawings for the iPhone and iPad

Last year, the Royal Ontario Museum (ROM) in Toronto staged an exhibit of David Hockney's playful drawings produced with/for the iPhone and iPad. Hockney became an early adopter of Apple's popular devices and started creating finger-drawn images (using the Brushes app) in 2008. Initially, the English painter only shared his digital drawings with a small circle of friends. Then he decided to make them available to the larger world, presenting them first in Paris in 2010, and then later in Toronto. Here, Hockney explains the basic thinking behind his Fresh Flowers exhibitions.

Throughout the Canadian exhibition, the ROM invited the public to download a series of free images by Hockney. They're all still online, and we've gathered them below. What will you do with them? Put them on your iPhone or iPad, of course. (Find instructions here and here.) Or whatever other device you please.

via coudal.com


Steve Jobs Plays FDR in Apple’s Rally-the-Troops Film, 1944

Shortly after Apple aired its famous Ridley Scott Super Bowl commercial in 1984, the upstart company knocked off a cheap World War II-themed internal video -- a rally-the-troops film -- dubbed 1944.  The cause is freedom and the mission, to save the world from bad computing. The enemy isn't the Axis (Germany, Japan, Italy.) It's IBM and its "big blue mono-blob." And the commander in chief? It's Steve Jobs, of course, channeling F.D.R. at roughly the 5:30 mark (find the isolated cameo below).

To be sure, there's an historical quality to this film. It offers a visual reminder of how Apple positioned itself against IBM before Microsoft came along. (Walter Isaacson drives home that point in his recent biography of Steve Jobs, which you can download from Audible if you sign up for a free trial.) But there's also something more timeless about the film. It just goes to show that every company, no matter how much they think different, can revel in the same corporate gimmicks -- the schwag, the fawning inside jokes and the rest. Poof, there goes my chance to work at Apple one day.

via Apple Insider

Van Gogh to Rothko in 30 Seconds

What if you took great works of art, stacked them side by side, and had them tell a story? You'd have a decidedly artful video ... and a great teaser for the new artCircles iPad app that brings you collections of images curated by well-known figures including Yves Behar (named one of the "World's 7 Most Important People in Design") and John Maeda (president of Rhode Island School of Design). The app is free on iTunes, and if you pick up the new iPad with retina display, you can see where the device really excels. Or at least that was my experience when I gave it a spin.

And while we're on the topic, here's another free app worth checking out: "The Life of Art." Produced by the Getty Museum in LA, the "Life of Art" gives users a chance to understand how objects end up in a museum in the first place. Photography, animations, video, and 360 degree rotations narrate the artistic lives of these objects. Find the app here. H/T Kottke

Related Content:

Free: The Guggenheim Puts 65 Modern Art Books Online

Google App Enhances Museum Visits; Launched at the Getty

MoMA Puts Pollock, Rothko & de Kooning on Your iPad

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Apple Releases Free iTunesU App & Enhanced University Courses (Plus Textbooks)

Analysts expect Apple to sell 48 million iPads this year, with new hardware and software driving the sales. iPad3 is right around the corner, and today Apple unveiled (watch here) a new initiative that will bring textbooks to the iPad/iPhone platform. Download the latest version of the iBooks app and you can now purchase textbooks (typically for about $14.99) that feature enhanced materials such as 3-D models, searchable text, photo galleries and flash cards for studying. (To see it all in action, download a section of E.O Wilson's Life on Earth textbook here.) And if you're a teacher, Apple will provide you software - iBooks Author -- that will let you make your own interactive textbooks. Of course, all of this presupposes that students (or cash-starved schools) can swing the price of an iPad ($499 at minimum) and that teachers want to oblige students to work within Apple's closed ecosystem.

Then came another piece of news. Apple has released a new iTunesU app that lets students access enhanced university courses ... for free. Once you download the app, you can select courses that combine audio/video lectures with supporting materials: books and articles (sometimes free, sometimes not), transcripts of lectures, exercises, slideshows, useful software and beyond. Some courses preloaded in the free app include:

American Revolution - Joanne Freeman, Yale
Colonial and Revolutionary America – Jack Rakove, Stanford
Core Concepts in Chemistry -  Stephen L. Craig, Duke
iPad and iPhone App Development - Paul Hegarty, Stanford

These courses now appear in our collection of 400 Free Online Courses, which aggregates free courses available on iTunes, YouTube, and the web.

The Zen of Steve Jobs: A New Graphic Novel

Walter Isaacson's new biography of Steve Jobs (click image below to get a free audio copy) covers a lot of ground in 571 pages. By design, it's broad and comprehensive, but it doesn't always go deep. One facet of Steve Jobs' life that doesn't get much coverage here was his relationship with Kobun Chino Otogawa (1938-2002), a Buddhist priest who taught Jobs the way of Zen and shared his passion for art and design. The two became close -- close enough that Kobun presided over the Steve Jobs-Laurene Powell wedding in 1991. This relationship receives a fuller treatment in The Zen of Steve Jobs, a new 80-page graphic novel that uses stripped down dialogue and bold calligraphic panels to tell this story. The book was authored by Forbes writer Caleb Melby, and the artwork provided by the creative agency JESS3. The video above gives you a good introduction to the imaginative work. h/t BoingBoing

1 FREE Audiobook RISK-FREE from Audible

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