Stephen in the UK highlighted a piece in Guardian that will interest Bob Dylan fans. It begins:
Bob Dylan has given rare permission for his music to be used in a TV commercial.
Protest song Blowin’ in the Wind will be used to reinforce a message of change in a TV campaign for ethical banking and retail firm the Co-operative Group.
The song, a 1960s anthem for those disaffected with the establishment, is thought to be the first track Dylan has allowed to appear in a UK TV ad.
Blowin’ in the Wind is being used to underpin a multimillion-pound relaunch of the Co-operative Group’s image.
The TV campaign, which breaks next month, aims to showcase the company’s diverse interests from food, funerals and travel to pharmacies and financial services.
In response to all of this, Stephen adds: “The Co-op is ethical; The Co-op supports FairTrade; The Co-op is still a co-operative; They sure ain’t Victoria’s Secret.” Thanks Stephen.
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