The Future of Content

Late last week, we fea­tured the free audio and text ver­sions of Chris Ander­son­’s new book, Free: The Future of a Rad­i­cal Price. Today, we high­light a con­ver­sa­tion that recent­ly took place at The Aspen Insti­tute’s Ideas Fes­ti­val, and it focus­es on a sim­i­lar ques­tion, real­ly the main ques­tion pre­oc­cu­py­ing many busi­ness lead­ers these days : How to make mon­ey in an era when con­sumers expect infor­ma­tion-based prod­ucts (books, news­pa­pers, etc.) to be free. The talk is mod­er­at­ed by James Fal­lows, and fea­tures Josh Tyrang­iel (man­ag­ing edi­tor of Time.com), Priscil­la Painton (edi­tor-in-chief of the Simon & Schus­ter adult trade imprint), Bob Pittman (for­mer CEO of MTV Net­works, AOL Net­works), and Deirdre Stan­ley (exec­u­tive vice pres­i­dent and gen­er­al coun­sel for Thom­son Reuters). It runs an hour plus.