Morgan Spurlock: The Greatest TED Talk Ever Sold

Mor­gan Spur­lock­’s newest doc­u­men­tary, The Great­est Movie Ever Sold, expos­es the myr­i­ad ways in which pop­u­lar media is almost whol­ly spon­sored, leased, bought and brand­ed by pow­er­ful cor­po­ra­tions. Iron­i­cal­ly — and inten­tion­al­ly — Spur­lock made sure his doc­u­men­tary would also be almost whol­ly spon­sored, leased, bought and brand­ed by pow­er­ful cor­po­ra­tions. In his very fun­ny TED talk, Spur­lock (Super Size Me, 30 Days) explains how he fur­thered his exper­i­ment in “pure trans­paren­cy” by encour­ag­ing spon­sor­ships of, you guessed it, his very fun­ny TED talk.

Con­fused? That’s because pure trans­paren­cy is a lot eas­i­er to envi­sion than exe­cute. Find out why start­ing at minute 6:18.

via TED

Sheer­ly Avni is a San Fran­cis­co-based arts and cul­ture writer. Her work has appeared in Salon, LA Week­ly, Moth­er Jones, and many oth­er pub­li­ca­tions. You can fol­low her on twit­ter at @sheerly.