Morgan Spurlock’s newest documentary, The Greatest Movie Ever Sold, exposes the myriad ways in which popular media is almost wholly sponsored, leased, bought and branded by powerful corporations. Ironically — and intentionally — Spurlock made sure his documentary would also be almost wholly sponsored, leased, bought and branded by powerful corporations. In his very funny TED talk, Spurlock (Super Size Me, 30 Days) explains how he furthered his experiment in “pure transparency” by encouraging sponsorships of, you guessed it, his very funny TED talk.
Confused? That’s because pure transparency is a lot easier to envision than execute. Find out why starting at minute 6:18.
Sheerly Avni is a San Francisco-based arts and culture writer. Her work has appeared in Salon, LA Weekly, Mother Jones, and many other publications. You can follow her on twitter at @sheerly.