So this is definitely not your grandma’s MTV. The clip we’ve posted above explains the making of “3 Degrees of Black,” an interactive video made for your browser, which was the product of a collaboration between the multi-hyphenated artist/filmmaker Chris Milk and a group of 20-something geniuses at Planet Google. But before you delve into the (admittedly fascinating) backstory, be sure to experience the video for yourself and move your mouse around a bit.
“Three Dreams of Black” is a song from the new album “Rome,” itself a collaboration between American producer Danger Mouse and Italian composer Daniel Luppi, featuring Jack White and Norah Jones. The song is a perfect choice for a trippy, multi-faceted project like this, which combines video, 2D and 3D graphics, and the user herself. And yes, we know the whole “experiment” is basically just an advertisement for Google Chrome, but after spending some time in their dreamscape, we’re cool with that.
Sheerly Avni is a San Francisco-based arts and culture writer. Her work has appeared in Salon, LA Weekly, Mother Jones, and many other publications. You can follow her on twitter at @sheerly