Steve Jobs Narrates the First “Think Different” Ad (Never Aired)

One last Steve Jobs’ remem­brance seems com­plete­ly fit­ting for our site. You’re prob­a­bly famil­iar with Apple’s famous “Think Dif­fer­ent” adver­tis­ing cam­paign from the late 1990s, and par­tic­u­lar­ly the leg­endary TV com­mer­cial that fea­tured 17 icon­ic fig­ures: Albert Ein­stein, Bob Dylan, Mar­tin Luther King, Jr., Richard Bran­son, John Lennon, Buck­min­ster Fuller, Thomas Edi­son, Muham­mad Ali, Ted Turn­er, Maria Callas, Mahat­ma Gand­hi, Amelia Earhart, Alfred Hitch­cock, Martha Gra­ham, Jim Hen­son, Frank Lloyd Wright and Pablo Picas­so.

Most of these “crazy ones, mis­fits, rebels and rule break­ers” have been fea­tured on Open Cul­ture through­out the years (click the links above), and what make this ad spe­cial is that Steve Jobs nar­rates it him­self. The orig­i­nal TV ad — the one that made it on air — had Richard Drey­fuss doing the voiceover…

Find more Crazy Ones in our col­lec­tion of 275 Cul­tur­al Icons.

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Open Culture was founded by Dan Colman.