Steve Jobs Narrates the First “Think Different” Ad (Never Aired)




One last Steve Jobs’ remembrance seems completely fitting for our site. You’re probably familiar with Apple’s famous “Think Different” advertising campaign from the late 1990s, and particularly the legendary TV commercial that featured 17 iconic figures: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright and Pablo Picasso.

Most of these “crazy ones, misfits, rebels and rule breakers” have been featured on Open Culture throughout the years (click the links above), and what make this ad special is that Steve Jobs narrates it himself. The original TV ad — the one that made it on air — had Richard Dreyfuss doing the voiceover…

Find more Crazy Ones in our collection of 275 Cultural Icons.


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Open Culture was founded by Dan Colman.