Men In Commercials Being Jerks About Coffee: A Mashup of 1950s & 1960s TV Ads

Found­ed by Rick Prelinger in 1983, The Prelinger Archives have amassed thou­sands of “ephemer­al” films — adver­tis­ing, edu­ca­tion­al, indus­tri­al, and ama­teur films of “his­toric sig­nif­i­cance” that haven’t been col­lect­ed else­where. We’ve fea­tured some gems from the Archive in months past. Remem­ber How to Spot a Com­mu­nist (1955) or Have I Told You Late­ly I Love You (1958)?

Among oth­er things, the archive fea­tures some 2,000 pub­lic domain films, which peo­ple are free to remix and mashup how­ev­er they like. Some time ago, Shaun Clay­ton got into the spir­it, took a series of 1950’s and 60’s-era cof­fee com­mer­cials from the Archives (like the one below), and “edit­ed them down to just the moments when the guys were the biggest jerks to their wives about cof­fee.” The point of the exer­cise, I’d like to think, was­n’t just to show men being jerks for the sake of it, but to throw into stark relief the dis­turb­ing atti­tudes cours­ing through Amer­i­can adver­tis­ing and cul­ture dur­ing that era. And noth­ing accom­plish­es that bet­ter than mash­ing up the scenes, plac­ing them side by side, show­ing them one after anoth­er. It gives a clear his­tor­i­cal real­i­ty to views we’ve seen treat­ed artis­ti­cal­ly in shows like Mad Men.

Just for the record, I make my own cof­fee.

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Relat­ed Con­tent:

This is Cof­fee!: A 1961 Trib­ute to Our Favorite Stim­u­lant (from the Prelinger Archive)

“The Vertue of the COFFEE Drink”: An Ad for London’s First Cafe Print­ed Cir­ca 1652

Black Cof­fee: Doc­u­men­tary Cov­ers the His­to­ry, Pol­i­tics & Eco­nom­ics of the “Most Wide­ly Tak­en Legal Drug”

The His­to­ry of Cof­fee and How It Trans­formed Our World

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Famous Writers Name “Good Books That Almost Nobody Has Read” in The New Republic (1934)

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Here’s a chal­lenge: for every book rec­om­mend­ed to you by Ama­zon, pick one from the site Neglect­ed Books. No fan­cy algo­rithms here, just old-fash­ioned serendip­i­ty, and you’re unlike­ly to see much over­lap. You will be reward­ed with book after fas­ci­nat­ing book that has slipped through the usu­al mar­ket­ing chan­nels and fall­en into obscu­ri­ty. Most of the authors come rec­om­mend­ed by well-known names, mak­ing them writ­ers’ writers—people whose writer­ly dif­fi­cul­ty or pecu­liar sub­ject mat­ter can nar­row their read­er­ship.

This is not entire­ly a fair assess­ment, and in many cas­es, the work that achieves lit­er­ary noto­ri­ety does so by chance, not mass appeal, but it is undoubt­ed­ly the case that cer­tain kinds of writ­ers write for cer­tain kinds of read­ers. The lit­er­ary edi­tor Mal­colm Cow­ley, helm­ing The New Repub­lic in 1934, thought so, and lament­ed a sys­tem that pre­vent­ed books from reach­ing their intend­ed read­ers. In a call to “America’s lead­ing nov­el­ists and crit­ics,” Cow­ley asked for lists of such books—and in per­haps a retroac­tive vin­di­ca­tion of the listicle—published them in two arti­cles, “Good Books That Almost Nobody Has Read” and “More About Neglect­ed Books.” Neglect­ed Books, the web­site, quotes Cowley’s announce­ment:

Each year… a few good books get lost in the shuf­fle. It may not be the fault of the pub­lish­er, the crit­ic, the book­seller, it may not be anybody’s fault except that of the gen­er­al sys­tem by which too many books are dis­trib­uted with an enor­mous lot of bal­ly­hoo to not enough read­ers. Most of the good books are favor­ably reviewed, yet the fact remains that many of them nev­er reach the peo­ple who would like and prof­it by them, the peo­ple for whom they are writ­ten.

Cow­ley asked his tar­gets to sug­gest “two or three or four” names and “a few sen­tences iden­ti­fy­ing them.” He got lists from about a dozen writ­ers, includ­ing lions like F. Scott Fitzger­ald,  John Dos Pas­sos, Sin­clair Lewis, Thorn­ton Wilder and crit­ic Edmund Wil­son, who gets a men­tion in both Fitzgerald’s and Dos Pas­sos’ lists. (Fitzger­ald also offered three oth­er titles Miss Lone­ly­hearts by Nathanael West; Sing Before Break­fast by Vin­cent McHugh and Through the Wheat by Thomas Boyd.) Dos Pas­sos, unlike most of the men, names a few women writ­ers, includ­ing Agnes Smed­ley, now revealed to have been a triple agent for the Sovi­ets, the Chi­nese, and Indi­an nation­al­ists, “one of the most pro­lif­ic female spies of the 20th cen­tu­ry.” Dos Pas­sos’ com­men­tary on her auto­bi­og­ra­phy Daugh­ter of Earth—which he mis­re­mem­bers as Woman of Earth—is most­ly under­stat­ed: “An uneven but impres­sive I sup­pose auto­bi­o­graph­i­cal nar­ra­tive of a young woman’s life in a West­ern min­ing camp and in New York.”

Lib­er­tar­i­an jour­nal­ist Susan La Fol­lette, one of the few women writ­ers sur­veyed, offers only one sug­ges­tion, Ilya Ilf and Evge­ny Petrov’s 1931 comedic Russ­ian nov­el The Gold­en Calf. The descrip­tion alone in this L.A. Times review of a 2010 trans­la­tion has me think­ing this may indeed be an over­looked mas­ter­work of total­i­tar­i­an satire. La Fol­lette said as much three years after its pub­li­ca­tion, writ­ing of her dis­ap­point­ment, “I take this quite per­son­al­ly, because so few peo­ple even know about it that I rarely find any­one who can laugh over it with me.”

While The New Repub­lic is well-known as a left-of-cen­ter pub­li­ca­tion, the mean­ing of the Amer­i­can Left in the thir­ties was much more inclu­sive, even of avowed Marx­ists like The New Mass­es edi­tor Isidor Schnei­der, who names Impe­ri­al­ism, and The State and Rev­o­lu­tion by Lenin and Lenin­ism by Joseph Stal­in. Next to the irony of nam­ing two books that thou­sands have been coerced to read, Schnei­der con­trar­i­ly names the The Poems of Ger­ard Man­ley Hop­kins, from the aes­thet­i­cal­ly rad­i­cal, but earnest­ly reli­gious­ly con­ser­v­a­tive Irish Jesuit poet. (The lat­ter two sug­ges­tions did not make pub­li­ca­tion since Schneider’s list was already quite long.) 

As inter­est­ing as the lists them­selves is the selec­tion of respons­es to the sec­ond arti­cle. William Saroy­an writes in to rec­om­mend Grace Stone Coates’ Black Cher­ry as the “finest prose you ever saw.” And leg­endary pub­lish­er Alfred A. Knopf writes with a lengthy and detailed expla­na­tion of the books list­ed that he pub­lished. Of one book named, Franz Kafka’s The Cas­tle, Knopf writes, “The Cas­tle is one of my real­ly inglo­ri­ous fail­ures. It is, as Con­rad Aiken says, a mas­ter­piece. But in the orig­i­nal edi­tion it sold only 715 copies, and since Jan­u­ary 3, 1933, we have been offer­ing it at the rea­son­able price of $1 and only 120 copies have been pur­chased.”

Read more on Cowley’s project at Neglect­ed Books.

Relat­ed Con­tent:

F. Scott Fitzger­ald Cre­ates a List of 22 Essen­tial Books, 1936

Ernest Hem­ing­way Cre­ates a Read­ing List for a Young Writer, 1934

20 Books Peo­ple Pre­tend to Read (and Now Your Con­fes­sions?)

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness.

The Online Emily Dickinson Archive Makes Thousands of the Poet’s Manuscripts Freely Available

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Per­haps the most famous of all lit­er­ary reclus­es, despite her­self, Emi­ly Dick­in­son left a posthu­mous­ly dis­cov­ered cache of poet­ry that did not receive a prop­er schol­ar­ly treat­ment until the pub­li­ca­tion of The Poems of Emi­ly Dick­in­son by Thomas H. John­son in 1955, which made avail­able Dickinson’s com­plete body of 1,775 poems in their intend­ed state of punc­tu­a­tion and cap­i­tal­iza­tion. For the first time, read­ers out­side the small Dick­in­son fam­i­ly cir­cle could read the work she cir­cu­lat­ed pri­vate­ly in so-called “fas­ci­cles” as well as the hun­dreds of poems no one had seen dur­ing her life­time.  There is some ques­tion over whether Dick­in­son wished to pub­lish for a wider audi­ence. She shared her work only with fam­i­ly and friends, some of whom pub­lished ten of her poems in news­pa­pers between 1850 and 1866, most like­ly with­out her knowl­edge or con­sent. Many urged Dick­in­son to pub­lish. Author Helen Hunt Jack­son wrote to her: “You are a great poet—and it is a wrong to the day you live in, that you will not sing aloud.” Nev­er­the­less, Dick­in­son “hes­i­tat­ed,” an impor­tant word in her lex­i­con, expres­sive of her pro­found agnos­tic doubts about the val­ue of fame, suc­cess, and immor­tal­i­ty.

Pos­si­bly due to the lack of schol­ar­ly inter­est before Johnson’s col­lec­tion, Dickinson’s trove of man­u­script drafts has remained scat­tered across sev­er­al archives, send­ing researchers hoof­ing it to sev­er­al insti­tu­tions to view the poet’s hand­i­work. As of today, that will no longer be nec­es­sary with the inau­gu­ra­tion of the online Emi­ly Dick­in­son Archive, “an open-access web­site for the man­u­scripts of Emi­ly Dick­in­son” that brings togeth­er thou­sands of man­u­scripts held by Har­vard, Amherst, the Boston Pub­lic Library, the Library of Con­gress, and four oth­er col­lec­tions. Though noth­ing can sub­sti­tute for the almost mys­ti­cal feel­ing of being in the phys­i­cal pres­ence of a favorite author’s arti­facts, the site is an enor­mous boon to schol­ars and lay read­ers alike, since it is open to any­one, unlike most spe­cial col­lec­tions in uni­ver­si­ty libraries (although brows­ing the thou­sands of hand­writ­ten images can be exhaust­ing unless one knows what to look for).

DickinsonHopeBuilds

As The New York Times describes it, the archives’ cre­ation led to some dis­sention among par­tic­i­pat­ing insti­tu­tions. For the past year, Amherst has main­tained an online data­base of their Dick­in­son col­lec­tion (includ­ing the man­u­script of “The way Hope builds his house,” above). Har­vard has been more reluc­tant to make its man­u­scripts avail­able. Nev­er­the­less, the project’s gen­er­al edi­tor, Leslie M. Mor­ris, says that the aim of the archive “was to down­play the issue of own­er­ship and focus on Emi­ly Dick­in­son and her man­u­scripts.” No behind the scenes wran­gling seems to have inter­fered with the website’s ease of use. Read­ers can search the text of man­u­script images or browse images by library col­lec­tion, first line, date, recip­i­ent (of let­ters), or edi­tion. The site also includes a “Lex­i­con,” with def­i­n­i­tions of the poet­’s favorite words from her own dic­tio­nary, Webster’s 1844 Amer­i­can Dic­tio­nary of the Eng­lish Lan­guage, and users can also search for poems by word. All in all it’s an impres­sive project made all the more so by its free avail­abil­i­ty.

Relat­ed Con­tent:

The Sec­ond Known Pho­to of Emi­ly Dick­in­son Emerges.

Hear Walt Whit­man (Maybe) Read­ing the First Four Lines of His Poem, “Amer­i­ca” (1890)

Penn Sound: Fan­tas­tic Audio Archive of Mod­ern & Con­tem­po­rary Poets

The James Mer­rill Dig­i­tal Archive Lets You Explore the Cre­ative Life of a Great Amer­i­can Poet

Bill Mur­ray Reads Poet­ry at a Con­struc­tion Site

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Supreme Court Justice Stephen Breyer Discusses His Love for Reading Proust, and Why “Literature is Crucial to Any Democracy”

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Worth a quick note: The New York Review of Books has post­ed an intrigu­ing inter­view with Supreme Court Jus­tice Stephen Brey­er, who reflects on an impor­tant moment in his intel­lec­tu­al life — read­ing Mar­cel Proust’s À la recherche du temps per­du (In Search of Lost Time) for the very  first time … in French. Decades ago, while “work­ing as a legal intern at an Amer­i­can law firm in Paris,” Brey­er need­ed to improve his French. Read­ing through all sev­en vol­umes of Proust’s mon­u­men­tal work seemed like a good way to do it. 3,500 pages and 1.5 mil­lion words lat­er, Brey­er fin­ished. And then he re-read them again. The first vol­ume of the long nov­el, Swann’s Way, was pub­lished 100 years ago, in 1913. Asked why he still cher­ish­es Proust’s work so much, Brey­er had this to say:

It’s all there in Proust—all mankind! Not only all the dif­fer­ent char­ac­ter types, but also every emo­tion, every imag­in­able sit­u­a­tion. Proust is a uni­ver­sal author: he can touch any­one, for dif­fer­ent rea­sons; each of us can find some piece of him­self in Proust, at dif­fer­ent ages.… What is most extra­or­di­nary about Proust is his abil­i­ty to cap­ture the sub­tlest nuances of human emo­tions, the slight­est vari­a­tions of the mind and the soul. To me, Proust is the Shake­speare of the inner world.

You can read the full inter­view at NYRB, which gets into to some fas­ci­nat­ing ques­tions, like Why is lit­er­a­ture cru­cial to a democ­ra­cy? and Does read­ing the US Con­sti­tu­tion hav­ing any­thing in com­mon with read­ing a great lit­er­ary work?

A hat tip goes to The New York­er’s Page Turn­er blog for call­ing this to our atten­tion.

Relat­ed Con­tent:

Watch Mon­ty Python’s “Sum­ma­rize Proust Com­pe­ti­tion” on the 100th Anniver­sary of Swann’s Way

Lis­ten­ing to Proust’s Remem­brance of Things Past, (Maybe) the Longest Audio Book Ever Made

Ray Brad­bury: Lit­er­a­ture is the Safe­ty Valve of Civ­i­liza­tion

Find Recherche in our Free eBooks col­lec­tion

Free French Lessons in Audio & Video

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Jack Kerouac, Allen Ginsberg & Margaret Mead Explain the Meaning of “Beat” in Rare 1950s Audio Clips

Kerouac_by_Palumbo

In 1948, Jack Ker­ouac first start­ed talk­ing about a “Beat Gen­er­a­tion,” by which he meant a “swing­ing group of new Amer­i­can men intent on joy.” Ten years lat­er, the term, now com­mon­place in Amer­i­ca’s lex­i­con, was get­ting co-opt­ed by the main­stream media, and not for the bet­ter. “Beat” had become a short­hand for “crime, delin­quen­cy, immoral­i­ty, amoral­i­ty” and more. In 1958, Ker­ouac deliv­ered a speech at Hunter Col­lege where he tried to restore the true prin­ci­ples of the beat move­ment and sweep aside the fab­ri­cat­ed mis­con­cep­tions. You can lis­ten to a 7 minute excerpt of that speech below, or hear the full speech here:

The next year, Play­boy explic­it­ly asked Ker­ouac to elab­o­rate on the Hunter Col­lege speech. He agreed and gave them “The Ori­gins of the Beat Gen­er­a­tion,” which, too, you can read online: Page 1  — Page 2 — Page 3 — Page 4.

By ’59, Allen Gins­berg, the poet lau­re­ate of the Beats, knew there was lit­tle use in try­ing to reap­pro­pri­ate the term from the mag­a­zines and mar­keters. When asked to define the word, he effec­tive­ly refused to play the game. But famed anthro­pol­o­gist Mar­garet Mead, a more neu­tral out­side observ­er, was will­ing to take a shot. Lis­ten below, or hear a slight­ly longer audio clip here:

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Pablo Picasso’s Tender Illustrations For Aristophanes’ Lysistrata (1934)

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In the mid-1930s, some beau­ti­ful, high-qual­i­ty books were pub­lished by a com­pa­ny called Lim­it­ed Edi­tions Club, which, accord­ing to Antiques Road­show apprais­er Ken Sanders, was “famous for re-issu­ing clas­sics of lit­er­a­ture and com­mis­sion­ing con­tem­po­rary liv­ing artists to illus­trate 1500-copy signed lim­it­ed edi­tions.”  One of those books—the 1934 Pablo Picas­so-illus­trat­ed edi­tion of Aristo­phanes’ Lysis­tra­ta—is, next to Hen­ri Matisse’s 1935 edi­tion of Joyce’s Ulysses, one of “the most sought after and desir­able lim­it­ed edi­tions on the mar­ket today.”

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The book’s rar­i­ty, of course, ren­ders it more valu­able on the mar­ket than a mass-pro­duced object, but whether it was worth $5,000 or $50, I think I’d hold onto my copy if I had one (here’s one for $12,000 if you’re buy­ing). While Aubrey Beardsley’s 1896 illus­tra­tions do full and styl­ish jus­tice to the satir­i­cal Greek comedy’s bawdy nature, Picasso’s draw­ings ren­der sev­er­al scenes as ten­der, soft­ly sen­su­al tableaux. The almost child­like sim­plic­i­ty of these illus­tra­tions of a play about female pow­er and the lim­its of patri­archy do not seem like the work of a rumored misog­y­nist, but then again, nei­ther do any of Picasso’s oth­er domes­tic scenes in this spare, round­ed style of his.

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In Aristo­phanes’ play, the women of Greece refuse their hus­bands sex until the men agree to end the Pelo­pon­nesian War. The play makes much of the men’s mount­ing sex­u­al frus­tra­tion, with sev­er­al humor­ous ges­tures toward its phys­i­cal man­i­fes­ta­tions. Beardsley’s draw­ings offend Vic­to­ri­an eyes by mak­ing these scenes into exag­ger­at­ed nud­ist farce. Picas­so’s mod­ernist sketch­es all but ignore the overt sex­u­al­i­ty of the play, pic­tur­ing two lovers (2nd from top) almost in the pos­ture of moth­er and child, the pent up men (image above) as deject­ed and down­cast gen­tle souls, and the reunion of the sex­es (below) as a high­ly styl­ized, none too erot­ic, feast. These images are three of six signed proofs fea­tured on the blog Book Graph­ics. See their site to view all six illus­tra­tions.

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Relat­ed Con­tent:

Hen­ri Matisse Illus­trates 1935 Edi­tion of James Joyce’s Ulysses

Watch Icon­ic Artists at Work: Rare Videos of Picas­so, Matisse, Kandin­sky, Renoir, Mon­et, Pol­lock & More

Picas­so Paint­ing on Glass

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Banksy Creates a Tiny Replica of The Great Sphinx Of Giza In Queens

What did Banksy’s month-long show, “Bet­ter Out than In,” bring today? Why noth­ing oth­er than a minia­ture ver­sion of The Great Sphinx of Giza. Accord­ing to the street artist’s web site, the 22nd install­ment in the exhi­bi­tion is a “1/36 scale repli­ca of the great Sphinx of Giza made from smashed cin­derblocks.” And it comes with the warn­ing, “You’re advised not to drink the repli­ca Arab spring water.”

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You can fol­low Bet­ter Out than In on Insta­gram through the end of Octo­ber.

H/T Robin

Relat­ed Con­tent:

How the Egypt­ian Pyra­mids Were Built: A New The­o­ry in 3D Ani­ma­tion

Louis Arm­strong Plays Trum­pet at the Egypt­ian Pyra­mids; Dizzy Gille­spie Charms a Snake in Pak­istan

The Always Bank­able Banksy

Animated Video: Kurt Cobain on Teenage Angst, Sexuality & Finding Salvation in Punk Music

The Blank on Blank “Lost Inter­view” series con­tin­ues to roll along. Today, they’ve released an ani­mat­ed video based on a July, 1993 inter­view with Nir­vana front­man Kurt Cobain. Record­ed less than a year before his death, the inter­view­er, Jon Sav­age, finds Cobain feel­ing rel­a­tive­ly opti­mistic, upbeat, bet­ter than he’d felt in years. The inter­view touch­es on many things, but, if there’s a com­mon theme, it’s iden­ti­ty — Cobain’s Irish­ness, his ques­tions about his sex­u­al­i­ty as a younger man, his views on women and sex­ism, his sense of being an out­sider through­out his child­hood, and how punk music saved him from all of that. Pre­vi­ous Blank on Blank videos have revived inter­views from Ray Charles, Janis JoplinDavid Fos­ter Wal­lace, Jim Mor­ri­son & Dave Brubeck. For footage of Kurt Cobain back in the day, see some of the choice mate­r­i­al below.

Relat­ed Con­tent:

Nir­vana Plays in a Radio Shack, the Day After Record­ing its First Demo Tape (1988)

Nirvana’s Home Videos: An Inti­mate Look at the Band’s Life Away From the Spot­light (1988)

The “Priest” They Called Him: A Dark Col­lab­o­ra­tion Between Kurt Cobain & William S. Bur­roughs

Kurt Cobain’s Iso­lat­ed Vocal Track From ‘Smells Like Teen Spir­it,’ 1991

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