Water. Coffee. Time. It’s those three special ingredients that went into making the traditional cup of American coffee. In case you missed that, let me remind you: It’s water, coffee, and time. Don Draper had nothing to do with this 13-minute, nostalgia-inducing infomercial from 1961. Rather, it’s the work of the Coffee Brewing Institute, which turned the art of making coffee into a dismal science — that is, until glorious Peet’s came around. This clip permanently resides in the Prelinger Archive, and comes to us via The Atlantic.