This Man Flew to Japan to Sing ABBA’s “Mamma Mia” in a Big Cold River

Austin Weber trav­eled to Kyoto and sang ABBA’s “Mam­ma Mia” in a big cold riv­er. What made the result­ing video so strange­ly com­pelling? Maybe, as one YouTube com­menter not­ed, it’s that the “video has about 100 pix­els but every one is used to their full poten­tial.” Or maybe, as anoth­er YouTu­ber said, “it’s the syn­thy ABBA, the goofy zooms and edit­ing, or the bit­ter­sweet premise com­bined with the song.” Or maybe it’s that the video sim­ply “brings us back to the mid 2000’s,” when our YouTube cul­ture all got start­ed. It’s hard to know. But maybe we should­n’t over­think it and just enjoy.

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Open Culture was founded by Dan Colman.