Austin Weber traveled to Kyoto and sang ABBA’s “Mamma Mia” in a big cold river. What made the resulting video so strangely compelling? Maybe, as one YouTube commenter noted, it’s that the “video has about 100 pixels but every one is used to their full potential.” Or maybe, as another YouTuber said, “it’s the synthy ABBA, the goofy zooms and editing, or the bittersweet premise combined with the song.” Or maybe it’s that the video simply “brings us back to the mid 2000’s,” when our YouTube culture all got started. It’s hard to know. But maybe we shouldn’t overthink it and just enjoy.
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