Austin Weber traveled to Kyoto and sang ABBA’s “Mamma Mia” in a big cold river. What made the resulting video so strangely compelling? Maybe, as one YouTube commenter noted, it’s that the “video has about 100 pixels but every one is used to their full potential.” Or maybe, as another YouTuber said, “it’s the synthy ABBA, the goofy zooms and editing, or the bittersweet premise combined with the song.” Or maybe it’s that the video simply “brings us back to the mid 2000’s,” when our YouTube culture all got started. It’s hard to know. But maybe we shouldn’t overthink it and just enjoy.
If you would like to get Open Culture post’s via email, please sign up for our free email newsletter here.
And if you would like to support the mission of Open Culture, consider making a donation to our site. It’s hard to rely 100% on ads, and your contributions will help us continue providing the best cultural and educational materials to learners everywhere. You can contribute through PayPal, Patreon, Venmo (@openculture) and Crypto. Thanks for your support!
It’s all in the editing!!
ngl he made the song 100x better because of the vibe
and its more appealing to kids nowadays because I am a kid who enjoy’s this song. :)))
its so funny