Why Did LEGO Become a Media Empire? Pretty Much Pop: A Culture Podcast #37

Why has a chil­dren’s toy become a brand attached to vir­tu­al­ly every media type, part­ner­ing with the most ubiq­ui­tous fran­chis­es, and serv­ing as a pas­time for many adult hob­by­ists who will gut you if you call LEGO a “chil­dren’s toy.”

Bri­an Hirt (our res­i­dent AFOL, i.e. adult fan of LEGO) talks with co-hosts Eri­ca Spyres and Mark Lin­sen­may­er about cre­ative play vs. fol­low­ing the print­ed direc­tions, build­ing purists vs. anthro­po­mor­phiz­ers, LEGO qua cor­po­rate over­lord, the LEGO films and com­pet­i­tive build­ing TV show, and more.

Bri­an’s LEGO designs that we react to are the Man­del­brot frac­tal, baby Yoda, drei­del, and swim­ming pool. “AFOL” is but the first of many LEGO-spe­cif­ic ini­tialisms; see the glos­sary.

Here are some arti­cles we drummed up to pre­pare:

Learn more at prettymuchpop.com. This episode includes bonus dis­cus­sion that you can only hear by sup­port­ing the pod­cast at patreon.com/prettymuchpop. This pod­cast is part of the Par­tial­ly Exam­ined Life pod­cast net­work.

Pret­ty Much Pop: A Cul­ture Pod­cast is the first pod­cast curat­ed by Open Cul­ture. Browse all Pret­ty Much Pop posts or start with the first episode.

Samuel L. Jackson Reads “Stay the F**k at Home”

The 2020 sequel to Go the F–k to Sleep Nar­rat­ed by Samuel L. Jack­son. The read­ing starts at the 6:10 mark…

 

Watch Online 75 Short Films from 2020’s South by Southwest Festival

South by South­west, one of Amer­i­ca’s biggest cul­tur­al events, won’t hap­pen this year. The cause, of course, is the coro­n­avirus pan­dem­ic, its own sta­tus as an event unprece­dent­ed in our age evi­denced by the fact that South by South­west has nev­er in its 33-year his­to­ry been can­celed before. When SXSW, as it’s now known, launched in Austin, Texas back in 1987, it did so pure­ly as a music fes­ti­val; cin­e­ma came in 1994, when it became the “SXSW Film and Mul­ti­me­dia Con­fer­ence.” Since then quite a few movies have launched from Austin into inter­na­tion­al renown, includ­ing Jef­frey Blitz’s spelling-bee doc­u­men­tary Spell­bound, Kathryn Bigelow’s Iraq War thriller The Hurt Lock­er, and the entire genre of “mum­blecore.”

Spare a thought, then, for the film­mak­ers with work accept­ed into SXSW 2020 — or bet­ter yet, spare some time to watch their films online. While the fes­ti­val’s orga­niz­ers fig­ure out whether and how to resched­ule, e‑mail newslet­ter ser­vice Mailchimp and inde­pen­dent film com­pa­ny Oscil­lo­scope Lab­o­ra­to­ries “have cre­at­ed a dig­i­tal home for this incred­i­ble slate of short films, so you can watch them from wher­ev­er you are.”

That slate includes selec­tions from sub­cat­e­gories such as ani­ma­tion, doc­u­men­tary, the “pre­view of the next film­mak­ing gen­er­a­tion” offered by the work of Texas high-school film­mak­ers, and even the beloved “mid­nighters,” offi­cial­ly described as “bite-sized bits for all of your sex, gore, and hilar­i­ty crav­ings.”

One such mid­nighter, a piece of domes­tic hor­ror by Jan­i­na Gavankar and Rus­so Schelling called Stuc­co, appears at the top of the post. You’ll find it on this Youtube playlist of short offi­cial selec­tions from SXSW 2020, which also includes Zoe and Hanh, Kim Tran’s exam­i­na­tion of “girls, boys, and moth­ers,” a “tri­an­gle of ten­sion since… for­ev­er,” and Char­lie Tyrel­l’s Bro­ken Orches­tra, a doc­u­men­tary on a Philadel­phia com­mu­ni­ty’s effort to breathe life into a trou­bled pub­lic-school music pro­gram. There isn’t much over­lap between this playlist and the many shorts avail­able to watch free on Mailchim­p’s site, so if you want to dis­cov­er the film­mak­ers you would have at Austin this year — includ­ing the mak­ers of Grand Jury Prize win­ners No Cry­ing at the Din­ner Table, Regret, Just Hold On, and Wish Upon a Snow­man — head over there and have your own pri­vate SXSW Film Fes­ti­val.

via No Film School

Relat­ed Con­tent:

1,150 Free Movies Online: Great Clas­sics, Indies, Noir, West­erns, etc.

Watch Curat­ed Playlists of Exper­i­men­tal Videos & Films to Get You Through COVID-19: Miran­da July, Jan Švankma­jer, Guy Maddin & More

Stream Free Online 200 Films from Tribeca Film Fes­ti­vals

Live Per­form­ers Now Stream­ing Shows, from their Homes to Yours: Neil Young, Cold­play, Broad­way Stars, Met­ro­pol­i­tan Operas & More

Use Your Time in Iso­la­tion to Learn Every­thing You’ve Always Want­ed To: Free Online Cours­es, Audio Books, eBooks, Movies, Col­or­ing Books & More

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall, on Face­book, or on Insta­gram.

Pachelbel’s Canon Played by Train Horns

Because we all need a men­tal health break these days. Cou­ple it with a ver­sion played on a rub­ber chick­en when you’re done

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

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via Kot­tke

Relat­ed Con­tent:

New Order’s “Blue Mon­day” Played with Obso­lete 1930s Instru­ments

“Some­where Over the Rain­bow” Played on a 1929 Theremin

Watch Jimi Hendrix’s ‘Voodoo Chile’ Per­formed on a Gayageum, a Tra­di­tion­al Kore­an Instru­ment

Simulating an Epidemic: Using Data to Show How Diseases Like COVID-19 Spread

Dis­ease mod­el­ing as a sci­ence has come into its own late­ly, for heart­break­ing­ly obvi­ous rea­sons. What may not be so obvi­ous to those of us who aren’t sci­en­tists is just how crit­i­cal data can be in chang­ing the course of events in an out­break. Virus out­breaks may be “acts of God” or acts of unreg­u­lat­ed black mar­kets and agribusi­ness­es, but in either case, sta­tis­ti­cal mod­els can show, con­crete­ly, how col­lec­tive human activ­i­ty can save lives—and show what hap­pens when peo­ple don’t act togeth­er.

For exam­ple, epi­demi­ol­o­gists and bio­sta­tis­ti­cians have shown in detail how social dis­tanc­ing led to a “decline in the pro­por­tion of influen­za deaths,” one study con­cludes, dur­ing the 1918 flu pan­dem­ic. The same researchers also saw evi­dence in their mod­els that showed “pub­lic risk per­cep­tion could be low­ered” when these prac­tices worked effec­tive­ly, lead­ing peo­ple think they could resume busi­ness as usu­al. But “less social dis­tanc­ing could even­tu­al­ly induce anoth­er epi­dem­ic wave.”

To say that it’s a chal­lenge to stay inside and wait out COVID-19 indef­i­nite­ly may be a gross under­state­ment, but hun­ker­ing down may save our lives. No one can say what will hap­pen, but as for how and why it hap­pens, well, “that is math, not prophe­cy,” writes Har­ry Stevens at The Wash­ing­ton Post. “The virus can be slowed,” if peo­ple con­tin­ue “avoid­ing pub­lic spaces and gen­er­al­ly lim­it­ing their move­ment.” Let’s take a look at how with the mod­el above. We must note that the video above does not mod­el COVID-19 specif­i­cal­ly, but a offers a detailed look at how a hypo­thet­i­cal epi­dem­ic spreads.

Cre­at­ed by YouTu­ber 3Blue1Brown, the mod­el­ing in the top video draws from a vari­ety of sources, includ­ing Stevens’ inter­ac­tive mod­els of a hypo­thet­i­cal dis­ease he calls “simuli­tis.” Anoth­er sim­u­la­tor whose work con­tributed to the video, Kevin Sim­ler, has also explained the spread of dis­ease with inter­ac­tive mod­els that enable us to visu­al­ize dif­fi­cult-to-grasp epi­demi­o­log­i­cal con­cepts, since “expo­nen­tial growth is real­ly, real­ly hard for our human brains to under­stand” in the abstract, says YouTube physics explain­er Minute Physics in the short, ani­mat­ed video above.

Deaths mul­ti­ply faster than the media can report, and what­ev­er totals we come across are hope­less­ly out­dat­ed by the time we read them, an emo­tion­al and intel­lec­tu­al bar­rage. So how can we know if we’re “win­ning or los­ing” (to use the not-par­tic­u­lar­ly-help­ful war metaphor) the COVID-19 fight? Here too, the cur­rent data on its pre­vi­ous progress in oth­er coun­tries can help plot the course of the dis­ease in the U.S. and else­where, and allow sci­en­tists and pol­i­cy-mak­ers to make rea­son­able infer­ences about how to stop expo­nen­tial growth.

But none of these mod­els show the kind of gran­u­lar­i­ty that doc­tors, nurs­es, and pub­lic health pro­fes­sion­als must deal with in a real pan­dem­ic. “Simuli­tis is not covid-19, and these sim­u­la­tions vast­ly over­sim­pli­fy the com­plex­i­ty of real life,” Stevens admits. Super-com­pli­cat­ing risk fac­tors like age, race, dis­abil­i­ty, and access to insur­ance and resources aren’t rep­re­sent­ed here. And there may be no way to mod­el what­ev­er the gov­ern­ment is doing.

But the data mod­els show us what has worked and what has­n’t, both in the past and in the recent present, and they have become very acces­si­ble thanks to the inter­net (and open source jour­nals on plat­forms like PLOS). For a longer, in-depth expla­na­tion of the cur­rent pan­demic’s expo­nen­tial spread, see the lec­ture by epi­demi­ol­o­gist Nicholas Jew­ell above from the Math­e­mat­i­cal Sci­ences Research Insti­tute (MSRI).

It may not sway peo­ple who active­ly ignore math, but dis­ease mod­el­ing can guide the mere­ly unin­formed to a much bet­ter under­stand­ing of what’s hap­pen­ing, and bet­ter deci­sions about how to respond under the cir­cum­stances.

Relat­ed Con­tent:  

Spring Break vs. COVID-19: Map­ping the Real Impact of Ignor­ing Social Dis­tanc­ing

Watch “Coro­n­avirus Out­break: What You Need to Know,” and the 24-Lec­ture Course “An Intro­duc­tion to Infec­tious Dis­eases,” Both Free from The Great Cours­es

The His­to­ry of the Plague: Every Major Epi­dem­ic in an Ani­mat­ed Map

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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