Somewhere between the recording of their first and second albums (1972-1973), Steely Dan wrote a jingle to promote Schlitz, “the beer that made Milwaukee famous.” According to American Songwriter, the jingle “features Steely Dan jazz fusion along with Fagen singing Once around life / Once around livin’ / Once around beer / And you’ll keep around Schlitz.”
Schlitz never ultimately used the track. The song included lyrics that Fagen translated from Spanish to English: When I get home from a hard day’s work / He says he likes to grab for all the gusto he can get / ‘Cause you only go around one time.” Apparently the word “grab” came from the Spanish word “coger,” which is also a Spanish slang word for sexual intercourse. Schlitz seemingly cold feet, and the jingle never reached the public. Until now.
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