The Fictional Brand Archives: Explore a Growing Collection of Iconic But Fake Brands Found in Movies & TV

Los Pol­los Her­manos, Madri­gal Elec­tro­mo­tive, Mesa Verde Bank and Trust, Davis & Main: Attor­neys at Law—all of these brands come from the Break­ing Bad/Bet­ter Call Saul uni­verse. They also appear in the Fic­tion­al Brands Archive, a web­site ded­i­cat­ed to “fic­tion­al brands found in films, series and video games.” Tak­ing the brands seri­ous­ly as brands, the site draws on research from a new book writ­ten by Loren­zo Berni­ni enti­tled Fic­tion­al Brand Design. And, with its many entries, the site pro­vides a “com­pre­hen­sive view of each fic­tion­al brand, fram­ing them in their own fic­tion­al con­text and doc­u­ment­ing their use and exe­cu­tion in source work.”

Oth­er notable brands include Acme (Looney Tunes), ATN News (Suc­ces­sion), Dun­der Mif­flin (The Office), Fed­er­al Motor Cor­po­ra­tion (Fight Club), both Grand Budapest Hotel and Mendl’s (Grand Budapest Hotel), and Nakato­mi Cor­po­ra­tion (Die Hard). Enter the Fic­tion­al Brands Archive here.

via Messy­Nessy

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