How Kodak Invented the Snapshot in the 1800s, Making It Possible for Everyone to Be a Photographer

We still occa­sion­al­ly speak of “Kodak moments,” mak­ing con­scious or uncon­scious ref­er­ence to the slo­gan of the East­man Kodak Com­pa­ny in the nine­teen-eight­ies. Even by that time, Kodak had already been a going con­cern for near­ly a cen­tu­ry, fur­nish­ing pho­tog­ra­phers around the world with the film they need­ed to cap­ture images. Its very first slo­gan, unveiled in 1888, was “You Press the But­ton, We Do the Rest,” and it her­ald­ed the arrival of a new era: one in which, thanks to the com­pa­ny’s No. 1 box cam­era (loaded with the new medi­um of roll film), pho­tographs could be “tak­en by peo­ple with lit­tle or no pre­vi­ous knowl­edge of pho­tog­ra­phy.”

So says Vox’s Cole­man Lown­des in the new video above, which explains how this inven­tion changed the nature of pho­tog­ra­phy itself. Peo­ple began using Kodak cam­eras “to doc­u­ment their trav­els and their dai­ly lives at home”; they “took por­traits of each oth­er, but also can­did street scenes.” Such was the nov­el­ty of tak­ing a pic­ture so quick­ly and eas­i­ly — and well out­side a stu­dio — that it demand­ed a new word, or rather, the adop­tion of a word from anoth­er domain: snap­shot, which up until then had referred to “a quick shot with a gun, with­out aim, at a fast-mov­ing tar­get.” Before Kodak, a pho­tog­ra­ph­er sim­ply had no way to cap­ture the moment.

But it was only with the intro­duc­tion of the inex­pen­sive Brown­ie, “a sim­ple box cam­era made of card­board encased in faux leather,” that every­one — even a child — could become a pho­tog­ra­ph­er. “Take a Kodak with You,” sug­gest­ed anoth­er of the com­pa­ny’s slo­gans in the ear­ly twen­ti­eth cen­tu­ry, and mil­lions took heed. Its posi­tion as both a cor­po­rate and cul­tur­al insti­tu­tion was­n’t seri­ous­ly threat­ened until the end of that cen­tu­ry, when Japan’s Fuji­film “had begun to eat away at the Amer­i­can pho­to giant’s mar­ket share,” and then dig­i­tal pho­tog­ra­phy destroyed wide swaths of the film busi­ness at a stroke.

Iron­i­cal­ly, the first dig­i­tal cam­era was invent­ed in 1975 by a Kodak engi­neer, “but the com­pa­ny, which from the begin­ning had built itself on sell­ing and pro­cess­ing film rather than man­u­fac­tur­ing cam­eras, did­n’t make the change soon enough.” After final­ly enter­ing bank­rupt­cy in 2012, Kodak reor­ga­nized to “focus on dig­i­tal print­ing ser­vices rather than film devel­op­ment,” which has by now become “a some­what niche mar­ket of ded­i­cat­ed hob­by­ists.” Also doing its part to keep the com­pa­ny afloat is its line of logo-embla­zoned appar­el, which holds out a retro appeal all across the world — even to young­sters quick enough on the draw with their cam­era phones that every moment might as well be a Kodak moment.

Relat­ed con­tent:

The His­to­ry of Pho­tog­ra­phy in Five Ani­mat­ed Min­utes: From Cam­era Obscu­ra to Cam­era Phone

Vis­it a New Dig­i­tal Archive of 2.2 Mil­lion Images from the First Hun­dred Years of Pho­tog­ra­phy

How Film Was Made in 1958: A Kodak Nos­tal­gia Moment

Hen­ri Carti­er-Bres­son and the Deci­sive Moment

The Very Con­cise Sui­cide Note by Kodak Founder George East­man: “My Work is Done. Why Wait?” (1932)

Hunter S. Thompson’s Advice for Aspir­ing Pho­tog­ra­phers: Skip the Fan­cy Equip­ment & Just Shoot

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on Twit­ter at @colinmarshall or on Face­book.