Back in 2010, Hayao MiyazaÂki’s comÂpaÂny StuÂdio GhiÂbÂli proÂduced a comÂmerÂcial for the masÂsive food conÂglomÂerÂate Nissin SeiÂfun. The spot cenÂters on a rotund cat named KonÂyara who bats laziÂly at a red butÂterÂfly – Nissin’s logo. KonÂyara is renÂdered in simÂple thick, black lines that recall JapanÂese sumi‑e paintÂing.
MiyazaÂki reportÂedÂly didn’t have much to do directÂly with the piece but his influÂence is all over it. The comÂmerÂcial was proÂduced by Miyazaki’s long time colÂlabÂoÂraÂtor Toshio SuzuÂki and aniÂmatÂed by KatÂsuya KonÂdo, who did the charÂacÂter design for perÂhaps Miyazaki’s most cat-cenÂtric movie Kiki’s DelivÂery SerÂvice.
AnothÂer MiyazaÂki colÂlabÂoÂraÂtor, pop legÂend Akiko Yano, did the music. More to the point, KonÂyara looks like some of Miyazaki’s most endurÂing charÂacÂters from Totoro to Ponyo to the Kodama from Princess Mononoke. Adorable, eleÂgant and vital.
The comÂmerÂcial was so sucÂcessÂful that Nissin comÂmisÂsioned two more. The secÂond one aired in 2012 and feaÂtured a sleepy KonÂyara strugÂgling to grab 40 winks while her offÂspring, named Ko-KonÂyara (trans: LitÂtle KonÂyara), insists on cudÂdling. The calÂligÂraÂphy on the side reads “Always togethÂer.”
The most recent Ghibli/Nissin comÂmerÂcial came out a few months ago. Konyara’s brood has expandÂed to three – the two new cats named Kuroneko and Buchi. All three tumÂble into the frame as KonÂyara presents them with a fish while text appears readÂing, “I’m hunÂgry.” When the litÂtle black kitÂten, who looks a lot like a soot sprite from Totoro, runs off with dinÂner, KonÂyara gives a resigned sigh. It’s an expresÂsion that anyÂone who has spent long periÂods with very young chilÂdren will recÂogÂnize.
You can watch all three above or here.
via CarÂtoon Brew
RelatÂed ConÂtent:
The SimpÂsons Pay WonÂderÂful TribÂute to the AniÂme of Hayao MiyazaÂki
How to Make Instant Ramen ComÂpliÂments of JapanÂese AniÂmaÂtion DirecÂtor Hayao MiyazaÂki
Jonathan Crow is a Los AngeÂles-based writer and filmÂmakÂer whose work has appeared in Yahoo!, The HolÂlyÂwood Reporter, and othÂer pubÂliÂcaÂtions. You can folÂlow him at @jonccrow. And check out his blog VeepÂtoÂpus, feaÂturÂing lots of picÂtures of vice presÂiÂdents with octoÂpusÂes on their heads. The VeepÂtoÂpus store is here.