It’s been all over the news recentÂly: two Swedish design stuÂdents, Anna Haupt and Terese Alstin, have creÂatÂed what they call an “invisÂiÂble bike helÂmet.” This descripÂtion is a litÂtle misÂleadÂing. The HövdÂing, as it’s been brandÂed, is not invisÂiÂble so much as it’s conÂtained, in a puffy, high tech colÂlar, as an airbag that deploys upon impact and proÂtects the wearÂer from the typÂiÂcal head trauÂma cyclists sufÂfer in acciÂdents.
WorkÂing with a head trauÂma speÂcialÂist and stagÂing acciÂdents to colÂlect moveÂment patÂterns, Haupt and Alstin defiÂantÂly took on what they saw as a male-domÂiÂnatÂed design estabÂlishÂment. “Easy,” they say, “it only took us sevÂen years.” They raised ten milÂlion dolÂlars and pushed forÂward with a cerÂtain amount of ScanÂdiÂnaÂvian bravaÂdo. The short doc above opens with a few quotes from the pair. “We’re going to save the world,” they tell us, “it’s chickÂen to be a realÂist.” Upon seeÂing their design, they say, a proÂfesÂsor remarked (in EngÂlish), “I have to sit down… you’re going to be milÂlionÂaires.”
Haupt and Alstin’s bomÂbast is seducÂtive, but the prodÂuct may not live up to the hype quite yet. As Tech Crunch reportÂed last year, “HövdÂing costs $600 and only works once. There’s also been some comÂplaints about the design and an earÂly verÂsion had trouÂble with the zipÂper.” NonetheÂless, it’s still an amazÂing invenÂtion that will only improve with future real world testÂing. At present, it could save the lives of those well-heeled cyclists who can’t stand to wear clunky, traÂdiÂtionÂal bike helÂmets. In Europe, at least, where the helÂmet is curÂrentÂly for sale and safeÂty approved.
The video above was made by direcÂtor Fredrik GertÂton, who has sucÂcessÂfulÂly KickÂstartÂed an advoÂcaÂcy film he calls Bikes Vs. Cars that seems well worth a look for those conÂcerned about the future of urban transÂportaÂtion.
RelatÂed ConÂtent:
BrusÂsels Express: The PerÂils of Cycling in Europe’s Most ConÂgestÂed City
David Byrne: From TalkÂing Heads FrontÂman to LeadÂing Urban Cyclist
Josh Jones is a writer and musiÂcian based in Durham, NC. FolÂlow him at @jdmagness





