It comes as no surÂprise that the man who creÂatÂed the title sequences for The Man with the GoldÂen Arm, North by NorthÂwest, PsyÂcho, and VerÂtiÂgo can tell you a thing or two about graphÂic design. He can even tell his estabÂlished colÂleagues a thing or two about graphÂic design, as seen in the clip above. The man, of course, is Saul Bass, and this footage of him comes from a long-form interÂview conÂductÂed by designÂer and eduÂcaÂtor Archie Boston.
In 1986, Boston paid a visÂit to Bass’ stuÂdio for a project called 20 OutÂstandÂing Los AngeÂles DesignÂers, shootÂing a conÂverÂsaÂtion that touched on many subÂjects, includÂing the emiÂnence’s main piece of advice for graphÂic design stuÂdents. “Learn to draw,” Bass proÂnounces.
“If you don’t, you’re going to live your life getÂting around that and tryÂing to comÂpenÂsate for that.” Design, as observers of the disÂciÂpline say, ultiÂmateÂly comes down to comÂmuÂniÂcaÂtion. AccordÂing to Bass, aspirÂing designÂers fail to masÂter drawÂing, one of comÂmuÂniÂcaÂtion’s most basic but richÂest forms, at their perÂil.
The clip just above goes deepÂer than givÂing pracÂtiÂcal advice, getÂting down to the very raiÂson d’être of the graphÂic designÂer. Bass puts it unamÂbiguÂousÂly: “AesÂthetÂics are your probÂlem and mine. Nobody else’s. The fact of the matÂter is, I want everyÂthing we do — that I do perÂsonÂalÂly, that our office does — to be beauÂtiÂful. I don’t give a damn whether the client underÂstands that that’s worth anyÂthing, or that the client thinks that it’s worth anyÂthing, or whether it is worth anyÂthing. It’s worth it to me. It’s the way I want to live my life. I want to make beauÂtiÂful things, even if nobody cares.” Explore our relatÂed conÂtent secÂtion below to get an extenÂsive idea of the fruits of Bass’ unbendÂing desire to creÂate beauÂty. You may or may not find, say, his reimagÂined AmerÂiÂcan Bell office lady uniÂforms beauÂtiÂful, but you can’t deny that they come from a mind wholÂly dedÂiÂcatÂed to aesÂthetÂics — and one that cared not just about the how of creÂation, but the why as well.
RelatÂed conÂtent:
Saul Bass Gives Ma Bell a ComÂplete Makeover, 1969
Saul Bass’ Oscar-WinÂning AniÂmatÂed Short PonÂders Why Man CreÂates
A Brief VisuÂal IntroÂducÂtion to Saul Bass’ CelÂeÂbratÂed Title Designs
