Is it someÂthing of an oddÂiÂty to see the words of famous philosoÂphers and hisÂtoÂriÂans getÂting digÂiÂtized
and downÂloaded to iPods everyÂwhere? Sure it is, and that’s why we genÂerÂalÂly like talkÂing about humanÂiÂties podÂcasts. But is it strange to think of AmerÂiÂca’s leadÂing busiÂness schools carvÂing out a space on iTunes and bringÂing their ideas to an interÂnaÂtionÂal audiÂence? HardÂly. For schools whose sucÂcess depends on being closeÂly tied to the pulse of AmerÂiÂcan and globÂal audiÂences, getÂting involved with podÂcastÂing is a no brainÂer.
Let’s take a brief tour of what AmerÂiÂca’s top b‑schools are up to these days, startÂing with The WharÂton School of The UniÂverÂsiÂty of PennÂsylÂvaÂnia. Launched about a year ago, this podÂcast colÂlecÂtion (iTunes — Feed — Web Site) is an offÂshoot of the school’s online busiÂness jourÂnal called “Knowledge@Wharton.” And what you get here are “audio artiÂcles” that feaÂture high-proÂfile execÂuÂtives and facÂulÂty, includÂing sevÂerÂal that highÂlight stock marÂket guru JereÂmy Siegel. Some of these podÂcasts focus on timeÂless b‑school issues (stratÂeÂgy, innoÂvaÂtion, mergÂers, alliances, etc.). OthÂers explore more timeÂly quesÂtions: New ModÂels for TV and InterÂnet, What Makes an Online ComÂmuÂniÂty Tick?, and Which New Tech ComÂpaÂnies Are InnoÂvatÂing Most?. Most are worth your time.
From PhiladelÂphia, we move to HarÂvard in CamÂbridge. This podÂcast colÂlecÂtion, known as HBR IdeaÂCast (iTunes Feed), is also closeÂly aligned with the school’s busiÂness jourÂnal, the famed HarÂvard BusiÂness Review. And, here again, you get well-proÂduced audio segÂments that offer insights on key issues in today’s busiÂness world, whether it’s how to do busiÂness in ChiÂna, how to be an effecÂtive and resilient leader, or how to adapt to very new trends in e‑commerce.
MovÂing south to the Research TriÂanÂgle, we visÂit Duke’s Fuqua School of BusiÂness (iTunes — Web Site), which has the beginÂnings of what promisÂes to be a strong audio colÂlecÂtion. While you’ll want to give the most time to the fairÂly robust DisÂtinÂguished SpeakÂer Series, you may want to peruse the MBA LeadÂerÂship and MarÂketÂing ExpeÂriÂence series as well. Also in the same genÂerÂal vicinÂiÂty is anothÂer colÂlecÂtion worth a good look. It’s from the DarÂdÂen School of BusiÂness at the UniÂverÂsiÂty of VirÂginia (iTunes — Feed — Web Site)
By now, you probÂaÂbly have a good sense of what you can genÂerÂalÂly expect to find in these colÂlecÂtions. So let’s briefly leave you with two last ones. First, the comÂpiÂlaÂtion assemÂbled by The UniÂverÂsiÂty of ChicaÂgo GradÂuÂate School of BusiÂness (iTunes Feed Web Site). Among othÂers, you’ll encounter talks by Nobel Prize winÂner Gary BeckÂer and also Steven Levitt, the co-author of the recent bestÂseller FreakoÂnomÂics. LastÂly, we end at StanÂford and its series called “EntreÂpreÂneurÂial Thought LeadÂers,” which gives you access to what SilÂiÂcon ValÂley has in no short supÂply — entreÂpreÂneurs, includÂing ones from Google, GenenÂtech, and Juniper NetÂworks. Click. DownÂload. Sync. And you’ll be in busiÂness.
For more podÂcasts, see our uniÂverÂsiÂty podÂcast colÂlecÂtion and also our comÂplete podÂcast colÂlecÂtion here.