If Coffee Commercials Told the Unvarnished Truth

A new com­e­dy video from Cracked makes a fair point: there’s a lot of bull­shit that goes into the mar­ket­ing of cof­fee nowa­days. Slap the words “organ­ic” and “fair trade” on the prod­uct, and every­one feels pret­ty good about keep­ing their caf­feine addic­tions going. Sev­er­al years ago, Sloven­ian the­o­rist Slavoj Žižek took a clos­er look at this phe­nom­e­non and drew some inter­est­ing con­clu­sions about how, with­in con­tem­po­rary cap­i­tal­ism, com­pa­nies like Star­bucks have reworked Max Weber’s Protes­tant Eth­ic, and found new ways to square our eco­nom­ic and spir­i­tu­al lives. Star­bucks has made it, Žižek notes, so that when we enter their stores, we’re not just buy­ing cof­fee and being con­sumers. Rather, we’re buy­ing fair trade and eco-friend­ly cof­fee, par­tic­i­pat­ing in char­i­ta­ble work, and leav­ing with a sense of redemp­tion. The ani­mat­ed video is worth a look.

And lest you think mar­ket­ing cof­fee has always been a sun­ny affair, let me turn your atten­tion to this post in our archive: Men In Com­mer­cials Being Jerks About Cof­fee: A Mashup of 1950s & 1960s TV Ads.

Relat­ed Con­tent

“The Virtues of Cof­fee” Explained in 1690 Ad: The Cure for Lethar­gy, Scurvy, Drop­sy, Gout & More

Philoso­phers Drink­ing Cof­fee: The Exces­sive Habits of Kant, Voltaire & Kierkegaard

The Birth of London’s 1950s Bohemi­an Cof­fee Bars Doc­u­ment­ed in a Vin­tage 1959 News­reel

How William S. Bur­roughs Used the Cut-Up Tech­nique to Shut Down London’s First Espres­so Bar (1972)

Good Cap­i­tal­ist Kar­ma: Zizek Ani­mat­ed

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An 1585 Recipe for Making Pancakes: Make It Your Saturday Morning Breakfast

old pancakes

Ear­li­er this week, Col­in Mar­shall high­light­ed a trove of 3,000 vin­tage cook­books on Archive.org, many of which date back to the 19th cen­tu­ry.

Cook­books, how­ev­er, first arrived on the scene well before that. Accord­ing to the ven­er­a­ble British Library, the “late 16th cen­tu­ry was the first time that cook­ery books began to be pub­lished and acquired with any sort of reg­u­lar­i­ty.” “It is also the first time that cook­ery books were direct­ed at a female audi­ence.” That is, priv­i­leged women who could read and had access to sug­ar, spices and oth­er then rare ingre­di­ents.

Above you can find a recipe for mak­ing pan­cakes, straight from 1585.  To make Pan­cakes, the text reads:

Take new thicke Creame a pine, foure or five yolks of egs, a good hand­ful of flower and two or three spoone­fuls of ale, strain them togeth­er into a faire plat­ter, and sea­son it with a good hand­full of sug­ar, a spoone­ful of syna­mon, and a lit­tle Gin­ger: then take a fri­ing pan, and put in a litle peece of But­ter, as big as your thumbe, and when it is molten brown, cast it out of your pan, and with a ladle put to the fur­ther side of your pan some of your stuffe, and hold your pan …, so that your stuffe may run abroad over all the pan as thin as may be: then set it to the fire, and let the fyre be ver­ie soft, and when the one side is baked, then turn the oth­er, and bake them as dry as ye can with­out burn­ing.

It’s Sat­ur­day morn­ing. What are you wait­ing for? Give it a try. The page above also offers recipes for var­i­ous pud­dings. Find those recipes tran­scribed here

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

An Archive of 3,000 Vin­tage Cook­books Lets You Trav­el Back Through Culi­nary Time

The New York Times Makes 17,000 Tasty Recipes Avail­able Online: Japan­ese, Ital­ian, Thai & Much More

Archive of Hand­writ­ten Recipes (1600 – 1960) Will Teach You How to Stew a Calf’s Head and More

Cook Real Recipes from Ancient Rome: Ostrich Ragoût, Roast Wild Boar, Nut Tarts & More

Dis­cov­er the Old­est Beer Recipe in His­to­ry From Ancient Sume­ria, 1800 B.C.

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An Archive of 3,000 Vintage Cookbooks Lets You Travel Back Through Culinary Time

OC bachelor coobook illustration

By the time I got to high school, home eco­nom­ics class­es had fall­en out of favor: the boys, of course, con­sid­ered them too “girly,” and the girls con­sid­ered them enforcers of tra­di­tion­al gen­der roles whol­ly out of place in mod­ern soci­ety. At that time, Amer­i­ca’s wide­spread obses­sion with food still had a few years before its full bloom, and now I imag­ine that learn­ing to cook has regained a cer­tain cachet even among teenagers. But what of “home eco­nom­ics” itself, that curi­ous ban­ner that com­bines a def­i­n­i­tion of eco­nom­ics nobody now quite rec­og­nizes with the less-than-fash­ion­able con­cepts of domes­tic­i­ty, prac­ti­cal­i­ty, and neces­si­ty?

You can get a sense of the field­’s his­to­ry with a vis­it to the Cook­book and Home Eco­nom­ics Col­lec­tion at the Inter­net Archive. Its items, drawn from the Young Research Library Depart­ment of Spe­cial Col­lec­tions at UCLA, the Ban­croft Library at The Uni­ver­si­ty of Cal­i­for­nia, Berke­ley, and the Prelinger Library, “take us back to an Amer­i­ca in the ear­ly decades of the 20th cen­tu­ry cov­er­ing top­ics on cook­ery, tex­tiles, fam­i­ly and home, bud­get­ing, domes­tic sci­ences, and many oth­er delight­ful top­ics.” Some will find them more inher­ent­ly delight­ful than will oth­ers, but the his­tor­i­cal val­ue remains unde­ni­able: each and every book in the col­lec­tion takes us back to a dif­fer­ent time and place with its own inter­ests and pri­or­i­ties, in the kitchen as well as else­where in the home.

At the Inter­net Archive blog, Jeff Kaplan high­lights such works as the Pil­grim Cook Bookpub­lished by Chicago’s Pil­grim Evan­gel­i­cal Luther­an Church Ladies’ Aid Soci­ety in 1921 and includ­ing recipes for Sausage in Pota­to Box­es, Blitz Torte, Cough Syrup, and Sauer­kraut Can­dy; 1912’s more sub­dued Food for the invalid and the con­va­les­cent, with its Beef Juice, Meat Jel­ly, Crack­er Gru­el, and advice that, “among oth­er things, beer and pick­les are bad for chil­dren”; and even old­er, 1906’s A bach­e­lors cup­board; con­tain­ing crumbs culled from the cup­boards of the great unwed­ded which, warn­ing that “the day of of the ‘dude’ has passed and the weak­ling is rel­e­gat­ed to his right­ful sphere in short order,” offers meth­ods for the mak­ing of dish­es with names like Bed-Spread For Two, Indi­an Dev­il Mix­ture, Hot Birds, and Finnan Had­die.

If we dis­missed what­ev­er they taught in high school Home Ec as old-fash­ioned, then boy, the wis­dom pre­served in this cor­ner of the Inter­net Archive exists on a whole oth­er plane. But it also con­tains more than laughs: the seri­ous stu­dent of cui­sine and its his­to­ry will also find the likes of 1907’s A Guide to Mod­ern Cook­ery, the work of French “king of chefs and chef of kings” Auguste Escoffi­er, as well as — stick­ing, sen­si­bly, to that most Epi­cure­an of all nations — Le grand dic­tio­n­naire de cui­sine, a 1200-page ency­clo­pe­dia-cook­book pub­lished just after the death of its author, The Three Mus­ke­teers author Alexan­dre Dumas. As rel­e­vance goes, both of them of them sure­ly hold up far bet­ter than, say, The whole duty of a woman, or, An infal­li­ble guide to the fair sex: con­tain­ing rules, direc­tions, and obser­va­tions, for their con­duct and behav­ior through all ages and cir­cum­stances of life, as vir­gins, wives, or wid­ows.

Enter the archive of 3,000+ cook­books and home ec texts here.

Relat­ed Con­tent:

The New York Times Makes 17,000 Tasty Recipes Avail­able Online: Japan­ese, Ital­ian, Thai & Much More

Cook­pad, the Largest Recipe Site in Japan, Launch­es New Site in Eng­lish

53 New York Times Videos Teach Essen­tial Cook­ing Tech­niques: From Poach­ing Eggs to Shuck­ing Oys­ters

1967 Cook­book Fea­tures Recipes by the Rolling Stones, Simon & Gar­funkel, Bar­bra Streisand & More

Archive of Hand­writ­ten Recipes (1600 – 1960) Will Teach You How to Stew a Calf’s Head and More

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities and cul­ture. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, the video series The City in Cin­e­ma, the crowd­fund­ed jour­nal­ism project Where Is the City of the Future?, and the Los Ange­les Review of Books’ Korea Blog. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Physics & Caffeine: Stop Motion Film Uses a Cup of Coffee to Explain Key Concepts in Physics

Want to teach me physics? Make it inter­est­ing. Bet­ter yet, use a cup of cof­fee as a prop. Now you’ve got my atten­tion.

Cre­at­ed by Char­lotte Arene while intern­ing at the Uni­ver­si­ty of Paris-Sud’s Lab­o­ra­to­ry of Sol­id State PhysicsPhysics & Caf­feine uses a shot of espres­so to explain key con­cepts in physics. Why does cof­fee cool off so quick­ly when you blow on it? It comes down to under­stand­ing heat and ther­mo­dy­nam­ics. Why does cof­fee stay in a cup at all? That seem­ing­ly sim­ple ques­tion is explained by quan­tum mechan­ics and even New­ton­ian physics and spe­cial rel­a­tiv­i­ty. You might want to watch that sec­tion twice.

Shot image by image, this stop motion film took three long months to cre­ate. Pret­ty impres­sive when you con­sid­er that 5,000 images went into mak­ing the film.

Get more infor­ma­tion on the film, and even down­load it, from this page. And find more physics primers below.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

via Aeon

Relat­ed Con­tent:

Free Online Physics Cours­es

Free Physics Text­books

The Feyn­man Lec­tures on Physics, The Most Pop­u­lar Physics Book Ever Writ­ten, Now Com­plete­ly Online

World Sci­ence U Lets You Take Free Physics Cours­es from Lead­ing Minds in the Field

Ein­stein for the Mass­es: Yale Presents a Primer on the Great Physicist’s Think­ing

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And Now for Some Culinary Weirdness: Christopher Walken Shows You How to Cook Chicken & Pears

I don’t need to be made to look evil. I can do that on my own. 

- Christo­pher Walken

Five years ago, actor Christo­pher Walken casu­al­ly shared a sim­ple recipe for roast chick­en with pears, above. The light­ing was ama­teur, his imple­ments fair­ly util­i­tar­i­an, and, much to my grat­i­fi­ca­tion, he could­n’t keep his cat off the counter, either.

His impro­vised pat­ter was as non­cha­lant as his han­dling of his ingre­di­ents. Unde­terred, legions of fans still found plen­ty of Walken-esque quotes with which to spice up the video’s com­ments sec­tion.

Chalk it up to the dozens of soft spo­ken, seri­ous­ly unhinged char­ac­ters on which this actor’s rep­u­ta­tion rests. It’s painful­ly easy to imag­ine a rival gang mem­ber or law enforce­ment offi­cial lashed to a chair just off cam­era, squirm­ing in ter­ror as Walken paus­es to appre­ci­ate the “lit­tle cook­ies” the caramelized pears leave behind on the bot­tom of his pan.

What­ev­er he’s plan­ning to do to this imag­i­nary unfor­tu­nate, one hopes it won’t involve flaps of skin and a ver­ti­cal poul­try roast­er.

As to the recipe, it’s as deli­cious as it is innocu­ous. Try it!

If you’re feel­ing less than adven­tur­ous, you can decrease the creep fac­tor by repli­cat­ing the shoot with a grand­fa­ther­ly gent of your choos­ing pri­or to serv­ing. (Any­one who’s not Christo­pher Walken will do.)

If you’re look­ing for fur­ther serv­ing sug­ges­tions, the com­e­dy chan­nel Fun­ny or Die revis­it­ed the dish in 2012, pair­ing it with sal­ad, seafood melange, red wine, Law & Order: Spe­cial Vic­tims Unit star Richard Belz­er, and two heav­i­ly made up assis­tants who appear to be on loan from Robert Palmer’s “Addict­ed to Love” video.

Things get cook­ing with a vis­it to the Byzan­tine Stew Leonard’s super­mar­ket, and end with a cell phone pic of Walken’s nose. There’s a live man­dolin ser­e­nade and the kitchen seems vast­ly more expen­sive, but I found myself miss­ing the homey sense of fore­bod­ing cre­at­ed by the orig­i­nal.

Still, one can nev­er go wrong with poul­try and pears.

Relat­ed Con­tent:

Christo­pher Walken Reads The Three Lit­tle Pigs, The Raven, and a Lit­tle Lady Gaga

Edgar Allan Poe’s “The Raven,” Read by Christo­pher Walken, Vin­cent Price & Christo­pher Lee

How Cook­ing Can Change Your Life: A Short Ani­mat­ed Film Fea­tur­ing the Wis­dom of Michael Pol­lan

Ayun Hal­l­i­day is an author, illus­tra­tor, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Fol­low her @AyunHalliday

Watch UC Berkeley’s Free “Edible Education 101” Lecture Course, Featuring Michael Pollan, Alice Waters and Other Sustainable Food Superstars

edible education

Din­ner at Berkeley’s famed Chez Panisse shows up on a lot of foodie’s buck­et lists. Its founder, Alice Waters, has been pro­mot­ing the impor­tance of eat­ing organ­i­cal­ly and local­ly for near­ly half a cen­tu­ry.

With the Edi­ble School­yard Project, she found a way to share these beliefs in true hands-on fash­ion, by involv­ing thou­sands of chil­dren and teens in kitchens and gar­dens across the coun­try.

We will all ben­e­fit from this rev­o­lu­tion, though I can’t help but envy the kids at its epi­cen­ter. Back when Waters was pio­neer­ing Cal­i­for­nia cui­sine, I was suf­fer­ing under my school lunchroom’s manda­to­ry “cour­tesy bite” pol­i­cy. The remem­bered aro­ma of Sal­is­bury steak and instant mashed pota­toes still acti­vates my gag reflex.

The Uni­ver­si­ty of California’s Edi­ble Edu­ca­tion 101 course has been con­tin­u­ing the Edi­ble Schoolyard’s work at the col­le­giate lev­el since 2011. It’s a glo­ri­ous anti­dote to the culi­nary trau­mas expe­ri­enced by ear­li­er gen­er­a­tions. UC Berke­ley stu­dents can take Edi­ble Edu­ca­tion 101 for cred­it. The pub­lic is wel­come to sit in on lec­tures fea­tur­ing a pan­theon of sus­tain­able food super­stars, includ­ing Waters, author Michael Pol­lan of The Omnivore’s Dilem­ma, above, and course leader Mark Bittman (you know him from The New York Times and his new start­up The Pur­ple Car­rot).

For­tu­nate­ly for those of us whose buck­et list splurge at Chez Panisse requires such addi­tion­al expens­es as plane tick­ets and hotel rooms, many of the lec­tures are also view­able online.

The range of top­ics make clear that edi­ble edu­ca­tion is not sim­ply a mat­ter of learn­ing to choose a local­ly grown por­to­bel­lo over a Big Mac.  Trans­porta­tion, tech­nol­o­gy, mar­ket­ing, and pubic pol­i­cy all fac­tor into the goal of mak­ing healthy, equi­tably farmed food avail­able to all at an a non-Chez Panisse price.

A com­plete playlist of 2015’s Edi­ble Edu­ca­tion 101 lec­tures is here, or stream them right above. A list of 2016’s top­ics and guest lec­tur­ers is here. The Edi­ble Edu­ca­tion lec­tures will be added to our col­lec­tion, 1,700 Free Online Cours­es from Top Uni­ver­si­ties.

Relat­ed Con­tent:

Michael Pol­lan Presents an Edi­ble Edu­ca­tion, A Free Online Course From UC Berke­ley

Michael Pol­lan Explains How Cook­ing Can Change Your Life; Rec­om­mends Cook­ing Books, Videos & Recipes

The New York Times Makes 17,000 Tasty Recipes Avail­able Online: Japan­ese, Ital­ian, Thai & Much More

Ayun Hal­l­i­day is an author, illus­tra­tor, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Fol­low her @AyunHalliday

4 Simple Ways You Can Personally Reduce Your Risk of Getting Cancer

A quick pub­lic ser­vice announce­ment. Accord­ing to a new study pub­lished in the jour­nal JAMA Oncol­o­gy, we have a good mea­sure of con­trol over whether can­cer rates actu­al­ly rise or fall. And if we take four prac­ti­cal steps, we could see can­cer rates decline by as much as 40–60%. Here’s what the new study rec­om­mends:

  • No smok­ing. It’s that sim­ple. (Bill Plymp­ton’s “25 Ways To Quit Smok­ing” video above offers some light-heart­ed ways to rid your­self of that bad habit.)
  • Drink in mod­er­a­tion. One drink or less per day for women; two or less for men. Not more.
  • Main­tain a healthy body weight, a Body Mass Index between 18.5 and 27.5. Learn how to cal­cu­late your BMI here.
  • Exer­cise often. Dur­ing a giv­en week, exer­cise mod­er­ate­ly for at least 150 min­utes, or vig­or­ous­ly for at least 75 min­utes.

There are no great rev­e­la­tions here. It’s com­mon sense real­ly. But maybe you could improve in one of these areas, and maybe now is the time to get going.

You can find more details on the study in this press release.

And, just for good mea­sure, eat well (no processed foods) and get a good night of sleep.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

via LA Times/WaPo

Relat­ed Con­tent:

Why Sit­ting Is The New Smok­ing: An Ani­mat­ed Expla­na­tion

The Sci­ence of Willpow­er: 15 Tips for Mak­ing Your New Year’s Res­o­lu­tions Last from Dr. Kel­ly McGo­ni­gal

John Cleese Explores the Health Ben­e­fits of Laugh­ter

Walt Whitman’s Unearthed Health Man­u­al, “Man­ly Health & Train­ing,” Urges Read­ers to Stand (Don’t Sit!) and Eat Plen­ty of Meat (1858)

Wake Up & Smell the Coffee: The New All-in-One Coffee-Maker/Alarm Clock is Finally Here!

Last year, British design­er Josh Renouf announced plans to build the Barisieur, a com­bi­na­tion alarm clock/coffee brew­er that will wake you up, then serve you a nice hot cup of cof­fee, as you open your eyes and greet the new day. Here’s how Engad­get described it at the time:

Using induc­tion heat­ing and stain­less steel ball bear­ings, the Barisieur boils water for pour-over brew, giv­ing off the aro­ma of your favorite beans as you rise to start the day. There’s even a cooled slot for a spot of milk and stor­age for sug­ar and extra grounds.

Today, we’re pleased to announce that the first orders for the Barisieur can be placed through Kick­starter. They’re look­ing to raise $555,000 through their Kick­starter cam­paign. (Watch the video above for infor­ma­tion on that.) The first 300 back­ers will be able to pre-order their Barisieur at a low price ($292).

Note: The updat­ed ver­sion can now be pur­chased on Ama­zon.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent

The Birth of London’s 1950s Bohemi­an Cof­fee Bars Doc­u­ment­ed in a Vin­tage 1959 News­reel

The Curi­ous Sto­ry of London’s First Cof­fee­hous­es (1650–1675)

“The Vertue of the COFFEE Drink”: London’s First Cafe Cre­ates Ad for Cof­fee in the 1650s

J.S. Bach’s Com­ic Opera, “The Cof­fee Can­ta­ta,” Sings the Prais­es of the Great Stim­u­lat­ing Drink (1735)

The His­to­ry of Cof­fee and How It Trans­formed Our World

Black Cof­fee: Doc­u­men­tary Cov­ers the His­to­ry, Pol­i­tics & Eco­nom­ics of the “Most Wide­ly Tak­en Legal Drug”

How William S. Bur­roughs Used the Cut-Up Tech­nique to Shut Down London’s First Espres­so Bar (1972)

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