High-Tech Japanese Camera Proves That the Shape of a Wine Glass Affects the Flavor of Wines

Japan­ese sci­en­tists have devel­oped a cam­era that con­firms what we’ve long sensed: “wine glass shape has a very sophis­ti­cat­ed func­tion­al design for tast­ing and enjoy­ing wine.” That’s what Kohji Mit­sub­ayashi, a researcher at the Tokyo Med­ical and Den­tal Uni­ver­si­ty, told Chem­istry World.

It’s a lit­tle com­pli­cat­ed, and I’d encour­age you to read this Chem­istry World arti­cle, but the upshot is this: Mitsubayashi’s team used a spe­cial cam­era to ana­lyze “dif­fer­ent wines, in dif­fer­ent glass­es – includ­ing dif­fer­ent shaped wine glass­es, a mar­ti­ni glass and a straight glass – at dif­fer­ent tem­per­a­tures.” And they found that “dif­fer­ent glass shapes and tem­per­a­tures can bring out com­plete­ly dif­fer­ent bou­quets and fin­ish­es from the same wine.”

In the video above, you can see the new-fan­gled cam­era in action, demon­strat­ing how wines at dif­fer­ent tem­per­a­tures (some­thing that’s affect­ed by the geom­e­try of the glass) release dif­fer­ent vapors. And those trans­late into dif­fer­ent fla­vors. Get more on this at Chem­istry World.

Fol­low us on Face­book, Twit­ter, Google Plus and LinkedIn and  share intel­li­gent media with your friends. Or bet­ter yet, sign up for our dai­ly email and get a dai­ly dose of Open Cul­ture in your inbox.

Relat­ed Con­tent:

How to Open a Wine Bot­tle with Your Shoe for the DIY Con­nois­seur

The Physics of Guin­ness Beer Demys­ti­fied

The Physics of Cof­fee Rings Final­ly Explained

Watch Björk’s 6 Favorite TED Talks, From the Mushroom Death Suit to the Virtual Choir

Björk_-_Hurricane_Festival

Image by Zach Klein

Singer-song­writer Björk, cur­rent­ly enjoy­ing a career ret­ro­spec­tive at the Muse­um of Mod­ern Art, cel­e­brat­ed TED’s bil­lionth video view with a playlist of six trea­sured TED Talks. What do her choic­es say about her?

In this talk, artist Jae Rhim Lee mod­els her Mush­room Death Suit, a kicky lit­tle snug­gy designed to decom­pose and reme­di­ate tox­ins from corpses before they leech back into the soil or sky. Despite Björk’s fond­ness for out­ré fash­ion, I’m pret­ty sure this choice goes beyond the mere­ly sar­to­r­i­al.

For more infor­ma­tion, or to get in line for a mush­room suit of your own, see the Infin­i­ty Bur­ial Project.

Con­tin­u­ing with the mush­room / fash­ion theme, Björk next turns to design­er Suzanne Lee, who demon­strates how she grows sus­tain­able tex­tiles from kom­bucha mush­rooms. The result­ing mate­r­i­al may var­i­ous­ly resem­ble paper or flex­i­ble veg­etable leather. It is extreme­ly recep­tive to nat­ur­al dyes, but not water repel­lent, so bring a non-kom­bucha-based change of clothes in case you get caught in the rain.

For more infor­ma­tion on Lee’s home­grown, super green fab­ric, vis­it Bio­Cou­ture.

Björk’s clear­ly got a soft spot for things that grow: mush­rooms, mush­room-based fab­ric, and now…building mate­ri­als? Pro­fes­sor of Exper­i­men­tal Archi­tec­ture Rachel Arm­strong’s plan for self-regen­er­at­ing build­ings involves pro­to­cols, or “lit­tle fat­ty bags” that behave like liv­ing things despite an absence of DNA. I’m still not sure how it works, but as long as the lit­tle fat­ty bags are not added to my own ever-grow­ing edi­fice, I’m down.

For more infor­ma­tion on what Dr. Arm­strong refers to as bot­tom up con­struc­tion (includ­ing a scheme to keep Venice from sink­ing) see Black Sky Think­ing.

Björk’s next choice takes a turn for the seri­ous… with games. Game Design­er Bren­da Romero began explor­ing the heavy duty emo­tion­al pos­si­bil­i­ties of the medi­um when her 9‑year-old daugh­ter returned from school with a less than nuanced under­stand­ing of the Mid­dle Pas­sage. The suc­cess of that exper­i­ment inspired her to cre­ate games that spur play­ers to engage on a deep­er lev­el with thorny his­tor­i­cal sub­jects. (The Trail of Tears required 50,000 indi­vid­ual red­dish-brown pieces).

Learn more about Romero’s ana­log games at The Mechan­ic is the Mes­sage.

Remem­ber those 50,000 indi­vid­ual pieces? As pho­tog­ra­ph­er Aaron Huey doc­u­ment­ed life on Pine Ridge Reser­va­tion, he was hum­bled by hear­ing him­self referred to as “wasichu,” a Lako­ta word that can be trans­lat­ed as “non-Indi­an.” Huey decid­ed not to shy away from its more point­ed trans­la­tion: “the one who takes the best meat for him­self.” His TED Talk is an impas­sioned his­to­ry les­son that begins in 1824 with the cre­ation of the Bureau of Indi­an Affairs and ends in an activist chal­lenge.

Proof that Björk is not entire­ly about the quirk.

See Huey’s pho­tos from the Nation­al Geo­graph­ic cov­er sto­ry, “In the Spir­it of Crazy Horse.”

Björk opts to close things on a musi­cal note with excerpts from com­pos­er Eric Whitacre’s “Lux Aurumque” and “Sleep” per­formed by a crowd­sourced vir­tu­al choir. Its members—they swell to 1999 for “Sleep”—record their parts alone at home, then upload them to be mixed into some­thing son­i­cal­ly and spir­i­tu­al­ly greater than the sum of its parts.

Lis­ten to “Sleep” in its entire­ty here.

Relat­ed Con­tent:

Hear the Album Björk Record­ed as an 11-Year-Old: Fea­tures Cov­er Art Pro­vid­ed By Her Mom (1977)

A Young Björk Decon­structs (Phys­i­cal­ly & The­o­ret­i­cal­ly) a Tele­vi­sion in a Delight­ful Retro Video

Björk and Sir David Atten­bor­ough Team Up in a New Doc­u­men­tary About Music and Tech­nol­o­gy

Ayun Hal­l­i­day is an author, illus­tra­tor, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Fol­low her @AyunHalliday

Cookie Monster, Life Coach, Shows Why Cookies Are the Key to Happiness

You can look for answers to life’s big ques­tions in the Zen teach­ings of Alan Watts, in the exis­ten­tial­ist mus­ings of Hunter S. Thomp­son, or some­where in our col­lec­tion of 130 Free Online Phi­los­o­phy Cours­es. But maybe that’s over-think­ing things — pro­vid­ing com­pli­cat­ed answers when the key to life is real­ly quite sim­ple. Eat­ing cook­ies. Ladies and gen­tle­man, your favorite life coach and mine, Cook­ie Mon­ster.

Relat­ed Con­tent:

The Zen Teach­ings of Alan Watts: A Free Audio Archive of His Enlight­en­ing Lec­tures

Down­load 100 Free Phi­los­o­phy Cours­es and Start Liv­ing the Exam­ined Life

Hunter S. Thomp­son, Exis­ten­tial­ist Life Coach, Gives Tips for Find­ing Mean­ing in Life

Life and Death of an Espresso Shot in Super Slow Motion

Some YouTu­ber post­ed online a pret­ty nice clip of an espres­so shot being pulled from a La Mar­zoc­co FB80 espres­so machine at 120 frames per sec­ond. They rec­om­mend mut­ing the sound, then putting on your own music. I gave it a quick shot with the famous sound­track for Kubrick­’s 2001: A Space Odyssey. And I’ll be damned, it syncs up pret­ty well. Have a bet­ter sound­track to rec­om­mend? Feel free to let us know in the com­ments sec­tion below.

Fol­low us on Face­book, Twit­ter and Google Plus and share intel­li­gent media with your friends. Or bet­ter yet, sign up for our dai­ly email and get a dai­ly dose of Open Cul­ture in your inbox.

Relat­ed Con­tent:

The Clas­si­cal Music in Stan­ley Kubrick’s Films: Lis­ten to a Free, 4 Hour Playlist

Philoso­phers Drink­ing Cof­fee: The Exces­sive Habits of Kant, Voltaire & Kierkegaard

Philip K. Dick’s Favorite Clas­si­cal Music: A Free, 11-Hour Playlist

A 56-Song Playlist of Music in Haru­ki Murakami’s Nov­els: Ray Charles, Glenn Gould, the Beach Boys & More

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Philosophers Drinking Coffee: The Excessive Habits of Kant, Voltaire & Kierkegaard

voltaire coffee

I think I speak for many of us when I say that cof­fee fuels our great­est intel­lec­tu­al efforts. And even as we get the jit­ters and leave brown rings on our desks, we can take com­fort in the fact that so it also went with some of the most notable philoso­phers in the his­to­ry of the dis­ci­pline. As far back as the 18th cen­tu­ry, no less a writer, thinker, and agi­ta­tor than François-Marie Arou­et, bet­ter known as Voltaire, “report­ed­ly con­sumed some­where between 40 and 50 cups of joe a day, appar­ent­ly of a choco­late-cof­fee mix­ture. He lived into his eight­ies, though his doc­tor warned him that his beloved cof­fee would kill him.”

That comes from Aman­da Scherk­er at The Huff­in­g­ton Post writ­ing up “9 Famous Genius­es Who Were Also Huge Cof­fee Addicts.” Voltaire’s java habit also comes up on “10 Odd Obses­sions of Famous Philoso­phers” by Vir­ginia Muir at List­verse, who names his drink­ing venue of choice (the Café Pro­cope in Paris) and indi­cates the extent of his enthu­si­asm by not­ing that “he even reg­u­lar­ly paid exor­bi­tant fees to have lux­u­ry cof­fee import­ed for his per­son­al use” — which cer­tain­ly does­n’t seem so eccen­tric today.

immanuel-kant

Lat­er that cen­tu­ry, Immanuel Kant took up cof­fee in his last days. Writ­ing first-hand on the sub­ject in the apt­ly titled The Last Days of Immanuel Kant, Thomas De Quincey (no stranger to life-chang­ing habits him­self) describes the philoso­pher’s “cus­tom of tak­ing, imme­di­ate­ly after din­ner, a cup of cof­fee,” a rit­u­al he so came to rel­ish that, when­ev­er he sensed he may not get his new favorite bev­er­age, there “com­menced a scene of some inter­est. Cof­fee must be brought ‘upon the spot’ (a word he had con­stant­ly on his mouth dur­ing his lat­ter days) ‘in a moment.’ ” Know­ing this would hap­pen, De Quincey made sure “the cof­fee was ground; the water was boil­ing; and the very moment the word was giv­en, [Kan­t’s] ser­vant shot in like an arrow and plunged the cof­fee into the water.… But this tri­fling delay seemed unen­durable to Kant.”

Kierkegaard Mug
(pic­tured: Søren Kierkegaard cof­fee mug)

In the 19th cen­tu­ry, Søren Kierkegaard would also get into a cof­fee rit­u­al. He “had his own quite pecu­liar way of hav­ing cof­fee,” writes biog­ra­ph­er Joakim Garff. “Delight­ed­ly he seized hold of the bag con­tain­ing the sug­ar and poured sug­ar into the cof­fee cup until it was piled up above the rim. Next came the incred­i­bly strong, black cof­fee, which slow­ly dis­solved the white pyra­mid.” I always drink it black myself, but who among us dares think our­selves too good for the teeth-aching pre­ferred by the author of Fear and Trem­bling?

We must always bear in mind, too, that while cof­fee may con­sti­tute a nec­es­sary con­di­tion for our intel­lec­tu­al achieve­ments, it nev­er con­sti­tutes a suf­fi­cient one. Before pour­ing your next cup, whether your first of the day or your fifti­eth, whether before or after din­ner, and whether into a pyra­mid of sug­ar or not, ask your­self how much progress you’ve made on your own Can­dide or Cri­tique of Pure Rea­son. A sober­ing ques­tion, to be sure — but after enough caf­feine, you feel pret­ty sober any­way.

Relat­ed Con­tent:

Free Online Phi­los­o­phy Cours­es

The Cof­fee Pot That Fueled Hon­oré de Balzac’s Cof­fee Addic­tion

“The Vertue of the COFFEE Drink”: London’s First Cafe Cre­ates Ad for Cof­fee in the 1650s

J.S. Bach’s Com­ic Opera, “The Cof­fee Can­ta­ta,” Sings the Prais­es of the Great Stim­u­lat­ing Drink (1735)

Black Cof­fee: Doc­u­men­tary Cov­ers the His­to­ry, Pol­i­tics & Eco­nom­ics of the “Most Wide­ly Tak­en Legal Drug”

135 Free Phi­los­o­phy eBooks

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture as well as the video series The City in Cin­e­ma and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Discover the Oldest Beer Recipe in History From Ancient Sumeria, 1800 B.C.

Ninkasi Tablets

Image cour­tesy of Lock, Stock, and His­to­ry

Beer, that favorite bev­er­age of foot­ball fans, frat boys, and oth­er macho stereotypes—at least accord­ing to the advertisers—actually has a very long, dis­tin­guished her­itage. It’s old­er, in fact, than wine, old­er than whiskey, old­er per­haps even than bread (or so some schol­ars have thought). As soon as humans set­tled down and learned to cul­ti­vate grains, some 13,000 years ago, the pos­si­bil­i­ty for fermentation—a nat­u­ral­ly occur­ring phenomenon—presented itself. But it isn’t until the 5th cen­tu­ry, B.C. that we have sources doc­u­ment­ing the delib­er­ate pro­duc­tion of ale in ancient Sume­ria. Nonethe­less, beer has been described as the “mid­wife of civ­i­liza­tion” due to its cen­tral role in agri­cul­ture, trade, urban­iza­tion, and med­i­cine.

Beer became so impor­tant to ancient Mesopotami­an cul­ture that the Sume­ri­ans cre­at­ed a god­dess of brew­ing and beer, Ninkasi, and one anony­mous poet, smit­ten with her pow­ers, penned a hymn to her in 1800 B.C.. A daugh­ter of the pow­er­ful cre­ator Enki and Nin­ti, “queen of the sacred lake,” Ninkasi is all the more poignant a deity giv­en the role of women in ancient cul­ture as respect­ed brew­ers. The “Hymn to Ninkasi,” which you can read below, not only pro­vides insight into the impor­tance of this cus­tom in Sumer­ian mythol­o­gy, but it also gives us a recipe for brew­ing ancient Sumer­ian beer—the old­est beer recipe we have.

Trans­lat­ed from two clay tablets by Miguel Civ­il, Pro­fes­sor of Sumerol­o­gy at the Uni­ver­si­ty of Chica­go, the poem con­tains instruc­tions pre­cise enough that Fritz May­tag, founder of the Anchor Brew­ing Com­pa­ny in San Fran­cis­co, took it upon him­self to try them. He pre­sent­ed the results at the annu­al meet­ing of the Amer­i­can Asso­ci­a­tion of Micro Brew­ers in 1991. The brew­ers, writes Civ­il, “were able to taste ‘Ninkasi Beer,’ sip­ping it from large jugs with drink­ing straws as they did four mil­len­nia ago. The beer had an alco­hol con­cen­tra­tion of 3.5%, very sim­i­lar to mod­ern beers, and had a ‘dry taste lack­ing in bit­ter­ness,’ ‘sim­i­lar to hard apple cider.’” A chal­lenge to all you home brew­ers out there.

Unfor­tu­nate­ly, May­tag was unable to bot­tle and retail the recre­ation, since ancient Mesopotami­an beer “was brewed for imme­di­ate con­sump­tion” and “did not keep very well.” But what Civ­il learned from the exper­i­ment was that his translation—in the hands of a mas­ter brew­er “who saw through the dif­fi­cult ter­mi­nol­o­gy and poet­ic metaphors”—produced results. Below, see the first part of the “Hymn to Ninkasi,” which describes “in poet­ic terms the step-by-step process of Sumer­ian beer brew­ing.” A sec­ond part of the hymn “cel­e­brates the con­tain­ers in which the beer is brewed and served” and “includes the toasts usu­al in tav­ern and drink­ing songs.” You can read that joy­ful text—which includes the line “With joy in the heat [and] a hap­py liver”—on page 4 of Pro­fes­sor Civil’s arti­cle on the Hymn.

 

Hymn to Ninkasi (Part I)
Borne of the flow­ing water,
Ten­der­ly cared for by the Nin­hur­sag,
Borne of the flow­ing water,
Ten­der­ly cared for by the Nin­hur­sag,

Hav­ing found­ed your town by the sacred lake,
She fin­ished its great walls for you,
Ninkasi, hav­ing found­ed your town by the sacred lake,
She fin­ished it’s walls for you,

Your father is Enki, Lord Nidim­mud,
Your moth­er is Nin­ti, the queen of the sacred lake.
Ninkasi, your father is Enki, Lord Nidim­mud,
Your moth­er is Nin­ti, the queen of the sacred lake.

You are the one who han­dles the dough [and] with a big shov­el,
Mix­ing in a pit, the bap­pir with sweet aro­mat­ics,
Ninkasi, you are the one who han­dles the dough [and] with a big shov­el,
Mix­ing in a pit, the bap­pir with [date] — hon­ey,

You are the one who bakes the bap­pir in the big oven,
Puts in order the piles of hulled grains,
Ninkasi, you are the one who bakes the bap­pir in the big oven,
Puts in order the piles of hulled grains,

You are the one who waters the malt set on the ground,
The noble dogs keep away even the poten­tates,
Ninkasi, you are the one who waters the malt set on the ground,
The noble dogs keep away even the poten­tates,

You are the one who soaks the malt in a jar,
The waves rise, the waves fall.
Ninkasi, you are the one who soaks the malt in a jar,
The waves rise, the waves fall.

You are the one who spreads the cooked mash on large reed mats,
Cool­ness over­comes,
Ninkasi, you are the one who spreads the cooked mash on large reed mats,
Cool­ness over­comes,

You are the one who holds with both hands the great sweet wort,
Brew­ing [it] with hon­ey [and] wine
(You the sweet wort to the ves­sel)
Ninkasi, (…)(You the sweet wort to the ves­sel)

The fil­ter­ing vat, which makes a pleas­ant sound,
You place appro­pri­ate­ly on a large col­lec­tor vat.
Ninkasi, the fil­ter­ing vat, which makes a pleas­ant sound,
You place appro­pri­ate­ly on a large col­lec­tor vat.

When you pour out the fil­tered beer of the col­lec­tor vat,
It is [like] the onrush of Tigris and Euphrates.
Ninkasi, you are the one who pours out the fil­tered beer of the col­lec­tor vat,
It is [like] the onrush of Tigris and Euphrates.

Relat­ed Con­tent:

Cook Real Recipes from Ancient Rome: Ostrich Ragoût, Roast Wild Boar, Nut Tarts & More

The Art and Sci­ence of Beer

Lis­ten to the Old­est Song in the World: A Sumer­ian Hymn Writ­ten 3,400 Years Ago

Free Cours­es in Ancient His­to­ry, Lit­er­a­ture & Phi­los­o­phy

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

The Marvelous Health Benefits of Chocolate: A Curious Medical Essay from 1631

chocolate histoy

When cof­fee first came to the west­ern world dur­ing the 17th cen­tu­ry, it did­n’t taste par­tic­u­lar­ly good. So the peo­ple import­ing and ped­dling the new com­mod­i­ty talked up the health ben­e­fits of the new drink. The first known Eng­lish adver­tise­ment for cof­fee, dat­ing back to 1652, made these claims: Cof­fee is “very good to help diges­tion.” It also “quick­ens the Spir­its, and makes the Heart Light­some.” And it “is good against sore Eys, and the bet­ter if you hold your Head o’er it, and take in the Steem that way.”

It turns out that choco­late had a sim­i­lar intro­duc­tion to the West. Writ­ing at the always inter­est­ing Pub­lic Domain Review, Chris­tine A. Jones recounts how when choco­late “first arrived from the Amer­i­c­as into Europe in the 17th cen­tu­ry it was a rare and mys­te­ri­ous sub­stance, thought more of as a drug than as a food.” The Span­ish, who con­quered the Aztecs in 1521, first doc­u­ment­ed the choco­late they encoun­tered there in 1552. And then, in 1631, they placed choco­late in the annals of med­ical his­to­ry when Anto­nio Colmen­ero de Ledes­ma, a Span­ish physi­cian and sur­geon, wrote a med­ical essay called Curioso Trata­do de la nat­u­raleza y cal­i­dad del choco­late. The essay made the case that choco­late, if tak­en cor­rect­ly, could help bal­ance the body’s humors (Blood, Yel­low Bile, Black Bile & Phlegm) and ward off dis­ease. (You can bone up on the ancient sci­ence of Humorism here.) When trans­lat­ed into Eng­lish in 1651, the trea­tise now called Choco­late; or, an Indi­an Drinke came pref­aced by an intro­duc­tion that tout­ed choco­late’s health ben­e­fits:

It is an excel­lent help to Diges­tion, it cures Con­sump­tions, and the Cough of the Lungs, the New Dis­ease, or Plague of the Guts, and oth­er Flux­es, the Green Sick­nesse, Jaun­dise, and all man­ner of Infla­ma­tions, Opi­la­tions, and Obstruc­tions. It quite takes away the Mor­phew, Cleanseth the Teeth, and sweet­neth the Breath, Pro­vokes Urine, Cures the Stone, and stran­gury, Expells Poi­son, and pre­serves from all infec­tious Dis­eases.

And it fea­tured one of the first recipes for hot choco­late:

To every 100. Cacaos, you must put two cods of the*Chiles long red Pep­per, of which I have spo­ken before, and are called in the Indi­an Tongue, Chilpar­lagua; and in stead of those of the Indies, you may take those of Spaine which are broad­est, & least hot. One hand­full of Annis-seed Ore­jue­las, which are oth­er­wise called Pinacaxli­dos: and two of the flow­ers, called Mecha­suchil, if the Bel­ly be bound. But in stead of this, in Spaine, we put in six Ros­es of Alexan­dria beat to Pow­der: One Cod of Campeche, or Log­wood: Two Drams of Cina­mon; Almons, and Hasle-Nuts, of each one Dozen: Of white Sug­ar, halfe a pound: of Achio­tee­nough to give it the colour.

You can read more about the curi­ous med­ical his­to­ry of choco­late at The Pub­lic Domain Review. And while you’re there, you should check out their new book of essays, which we fea­tured on Open Cul­ture in Decem­ber.

Relat­ed Con­tent:

Sci­ence & Cook­ing: Harvard’s Free Course on Mak­ing Cakes, Pael­la & Oth­er Deli­cious Food

MIT Teach­es You How to Speak Ital­ian & Cook Ital­ian Cui­sine All at Once (Free Online Course)

A Cab­i­net of Curiosi­ties: Dis­cov­er The Pub­lic Domain Review’s New Book of Essays

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The Origins of Pleasure: Paul Bloom Explains Why We Like Expensive Wines & Original Paintings

Let’s say you spend a con­sid­er­able amount of mon­ey for a paint­ing by a not­ed artist. Or maybe you get it for a steal. Either way, the paint­ing hangs promi­nent­ly in your home, where it is admired by guests and brings you plea­sure every time you look at it, which is often. Years lat­er, you acci­den­tal­ly dis­cov­er that your paint­ing is not the work of the artist whose sig­na­ture graces the low­er right hand cor­ner of the can­vas, but rather a hereto­fore anony­mous forg­er.  How do you react?

Do you laugh and say, “When I think of all the hap­pi­ness that liv­ing with this beau­ti­ful image has brought me over the years, I feel I have got­ten my money’s worth many times over. I don’t care who paint­ed it!”

Or do you look as though you’ve just real­ized that evil exists in the world, which is how Hitler’s right hand man, Her­mann Göring, reput­ed­ly looked when, as a pris­on­er at Nurem­berg, he was informed that his beloved Ver­meer, ”Christ with the Woman Tak­en in Adul­tery” (below), was actu­al­ly the work of the Dutch deal­er who had sold it to him.

vermeer

Göring’s reac­tion may have been the most human thing about him. Accord­ing to Yale psy­chol­o­gist Paul Bloom, the plea­sure we take in the things we love is deeply informed by their per­ceived ori­gins. For­get mon­e­tary val­ue. For­get brag­ging rights. We need to believe that our paint­ing was not just paint­ed by Ver­meer, but han­dled by him, breathed upon him. If only that Ver­meer of mine could talk…I bet it could set­tle once and for all the exact nature of his rela­tion­ship with that lit­tle serv­ing girl. Remem­ber? The one with the pearl ear­ring?

Oh, wait. She was fic­tion­al. I for­got.

But that’s the sort of prove­nance we crave. The kind that comes with a sto­ry we can sink our teeth into.

The sto­ry must also fit the cir­cum­stances, as Bloom makes plain in his won­der­ful­ly enter­tain­ing TED talk on the Ori­gins of Plea­sure.

Unknow­ing­ly hop­ping in the sack with a blood rel­a­tive or eat­ing rat meat are intrigu­ing nar­ra­tives, pro­vid­ed they hap­pen to some­one else. Knowl­edge of such sto­ries could deep­en your con­nec­tion to a par­tic­u­lar piece of art.

(Can’t you feel the sex­u­al anguish ooz­ing out of my Ver­meer? Did you know he had to choose between buy­ing brush­es and buy­ing food?)

Not the sort of ori­gin sto­ry you’d want to find at the bot­tom of your own per­son­al soup bowl, how­ev­er.

Ergo, let us say that when it comes to plea­sure ema­nat­ing from food, we savor tastes we per­ceive as com­ing from whole­some organ­ic farms, arti­sanal oper­a­tions, restau­rants that are known to have passed the Board of Health’s san­i­tary inspec­tion with fly­ing col­ors. 

And when it comes to drink, we will will­ing­ly believe in the supe­ri­or fla­vor of any­thing poured under the aus­pices of an acclaimed label. Sci­en­tif­ic evi­dence con­firms this.

(On a relat­ed note, I once hung on to a bot­tle after drink­ing the lux­u­ry vod­ka it once con­tained, think­ing I’d refill it with a cheap liquor hack I had read about. The exper­i­ment end­ed when my hus­band com­plained that the water in our Bri­ta pitch­er tast­ed fun­ny.)

Speak­ing of roman­tic part­ners, it turns out that beau­ty tru­ly is not so much in the eye, but the brain of the behold­er. And it’s prob­a­bly not a bad idea to make sure you’ve got the facts regard­ing a poten­tial lover’s age, gen­der, and blood­lines. Caveat emp­tor, as any­one who’s ever seen the Cry­ing Game  will attest.

Note: Paul Bloom has taught a free course through Yale called “Intro­duc­tion to Psy­chol­o­gy,”. It’s avail­able in our col­lec­tion of Free Online Psy­chol­o­gy Cours­es, part of our larg­er col­lec­tion, 1,700 Free Online Cours­es from Top Uni­ver­si­ties.

Relat­ed Con­tent:

Why We Love Rep­e­ti­tion in Music: Explained in a New TED-Ed Ani­ma­tion

A Dar­win­ian The­o­ry of Beau­ty, or TED Does Its Best RSA

1756 TED Talks List­ed in a Neat Spread­sheet

Ayun Hal­l­i­day is an author, home­school­er, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Fol­low her @AyunHalliday

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