MorÂgan SpurÂlockÂ’s newest docÂuÂmenÂtary, The GreatÂest Movie Ever Sold, exposÂes the myrÂiÂad ways in which popÂuÂlar media is almost wholÂly sponÂsored, leased, bought and brandÂed by powÂerÂful corÂpoÂraÂtions. IronÂiÂcalÂly — and intenÂtionÂalÂly — SpurÂlock made sure his docÂuÂmenÂtary would also be almost wholÂly sponÂsored, leased, bought and brandÂed by powÂerÂful corÂpoÂraÂtions. In his very funÂny TED talk, SpurÂlock (Super Size Me, 30 Days) explains how he furÂthered his experÂiÂment in “pure transÂparenÂcy” by encourÂagÂing sponÂsorÂships of, you guessed it, his very funÂny TED talk.
ConÂfused? That’s because pure transÂparenÂcy is a lot easÂiÂer to enviÂsion than exeÂcute. Find out why startÂing at minute 6:18.
via TED
SheerÂly Avni is a San FranÂcisÂco-based arts and culÂture writer. Her work has appeared in Salon, LA WeekÂly, MothÂer Jones, and many othÂer pubÂliÂcaÂtions. You can folÂlow her on twitÂter at @sheerly.