Is this what we want? A post-truth world where toxÂiÂcÂiÂty and tribÂalÂism trump bridge buildÂing and conÂsenÂsus seekÂing? —YaĂ«l EisenÂstat
It’s an increasÂingÂly familÂiar occurÂrence.
A friend you’ve enjoyed reconÂnectÂing with in the digÂiÂtal realm makes a draÂmatÂic announceÂment on their social media page. They’re deletÂing their FaceÂbook account withÂin the next 24 hours, so shoot them a PM with your email if you’d like to stay in touch.
Such deciÂsions used to be spurred by the desire to get more done or return to neglectÂed pasÂtimes such as readÂing, paintÂing, and going for long unconÂnectÂed nature walks.
These announceÂments could induce equal parts guilt and anxÂiÂety in those of us who depend on social media to get the word out about our low-budÂget creÂative projects, though being prone to InterÂnet addicÂtion, we were nearÂly as likeÂly to be the one makÂing the announceÂment.
For many, the break was temÂpoÂrary. More of a social media fast, a chance to reevalÂuÂate, rest, recharge, and ultiÂmateÂly return.
LegitÂiÂmate conÂcerns were also raised with regard to priÂvaÂcy. Who’s on the receivÂing end of all the senÂsiÂtive inforÂmaÂtion we’re offerÂing up? What are they doing with it? Is someÂone lisÂtenÂing in?
But in this elecÂtion year, the deciÂsion to quit FaceÂbook is apt to be driÂven by the very real fear that democÂraÂcy as we know it is at stake.
ForÂmer CIA anaÂlyst, forÂeign serÂvice offiÂcer, and—for six months—Facebook’s GlobÂal Head of ElecÂtions IntegriÂty Ops for politÂiÂcal adverÂtisÂing, YaĂ«l EisenÂstat, addressÂes these preÂocÂcuÂpaÂtions in her TED Talk, “Dear FaceÂbook, This is How You’re BreakÂing DemocÂraÂcy,” above.
EisenÂstat conÂtrasts the civilÂiÂty of her past face-to-face ”hearts and minds”-based engageÂments with susÂpectÂed terÂrorÂists and anti-WestÂern clerÂics to the polarÂizaÂtion and culÂture of hatred that Facebook’s algoÂrithms foment.
As many users have come to susÂpect, FaceÂbook rewards inflamÂmaÂtoÂry conÂtent with ampliÂfiÂcaÂtion. Truth does not facÂtor into the equaÂtion, nor does sinÂcerÂiÂty of mesÂsage or mesÂsenÂger.
Lies are more engagÂing online than truth. As long as [social media] algoÂrithms’ goals are to keep us engaged, they will feed us the poiÂson that plays to our worst instincts and human weakÂnessÂes.
EisenÂstat, who has valÂued the ease with which FaceÂbook allows her to mainÂtain relaÂtionÂships with far-flung friends, found herÂself effecÂtiveÂly demotÂed on her secÂond day at the social media giant, her title revised, and her access to high levÂel meetÂings revoked. Her hirÂing appears to have been pureÂly ornaÂmenÂtal, a palÂliaÂtive ruse in response to mountÂing pubÂlic conÂcern.
As she remarked in an interÂview with The Guardian’s Ian TuckÂer earÂliÂer this sumÂmer:
They are makÂing all sorts of reacÂtive changes around the marÂgins of the issues, [to sugÂgest] that they are takÂing things seriÂousÂly – such as buildÂing an ad library or verÂiÂfyÂing that politÂiÂcal adverÂtisÂers reside in the counÂtry in which they adverÂtisÂing – things they should have been doing already. But they were nevÂer going to make the funÂdaÂmenÂtal changes that address the key sysÂtemic issues that make FaceÂbook ripe for manipÂuÂlaÂtion, viral misÂinÂforÂmaÂtion and othÂer ways that the platÂform can be used to affect democÂraÂcy.
In the same interÂview she assertÂed that Facebook’s recentÂly impleÂmentÂed overÂsight board is litÂtle more than an interÂestÂing theÂoÂry that will nevÂer result in the total overÂhaul of its busiÂness modÂel:
First of all, it’s anothÂer examÂple of FaceÂbook putting responÂsiÂbilÂiÂty on someÂone else. The overÂsight board does not have any authorÂiÂty to actuÂalÂly address any of the poliÂcies that FaceÂbook writes and enforces, or the underÂlyÂing sysÂtemic issues that make the platÂform absoluteÂly rife for disÂinÂforÂmaÂtion and all sorts of bad behavÂiour and manipÂuÂlaÂtion.
The secÂond issue is: it’s basiÂcalÂly an appeal process for conÂtent that was already takÂen down. The bigÂger quesÂtion is the conÂtent that remains up. Third, they are not even going to be operÂaÂtional until late fall and, for a comÂpaÂny that claims to move fast and break things, that’s absurd.
Nine minÂutes into her TED Talk, she offers conÂcrete sugÂgesÂtions for things the FaceÂbook brass could do if it was truÂly seriÂous about impleÂmentÂing reform:
- Stop ampliÂfyÂing and recÂomÂmendÂing disÂinÂforÂmaÂtion and bias-based hatred, no matÂter who is behind it—from conÂspirÂaÂcy theÂoÂrists to our curÂrent presÂiÂdent.
- DisÂconÂtinÂue perÂsonÂalÂizaÂtion techÂniques that don’t difÂferÂenÂtiÂate between tarÂgetÂed politÂiÂcal conÂtent and tarÂgetÂed ads for athÂletÂic footwear.
- Retrain algoÂrithms to focus on a metÂrics beyond what users click or linger on.
- ImpleÂment safeÂty feaÂtures that would ensure that senÂsiÂtive conÂtent is reviewed before it is allowed to go viral.
HopeÂfulÂly viewÂers are not feelÂing maxed out on conÂtactÂing their repÂreÂsenÂtaÂtives, as govÂernÂment enforceÂment is Eisenstat’s only preÂscripÂtion for getÂting FaceÂbook to alter its prodÂuct and profÂit modÂel. And that will require susÂtained civic engageÂment.
She supÂpleÂments her TED Talk with recÂomÂmenÂdaÂtions for artiÂfiÂcial intelÂliÂgence engiÂneer GuilÂlaume Chaslot’s insidÂer perÂspecÂtive op-ed “The ToxÂic PotenÂtial of YouTube’s FeedÂback Loop” and The FilÂter BubÂble: How the New PerÂsonÂalÂized Web Is ChangÂing What We Read and How We Think by MoveOn.org’s forÂmer ExecÂuÂtive DirecÂtor, Eli ParisÂer.
Your clued-in FaceÂbook friends have no doubt already pointÂed you to the docÂuÂmenÂtary The Social DilemÂma, which is now availÂable on NetÂflix. Or perÂhaps to Jaron Lanier’s Ten ArguÂments for DeletÂing Your Social Media Accounts Right Now.
Read the tranÂscript of YaĂ«l Eisenstat’s TED Talk here.
RelatÂed ConÂtent:
The ProbÂlem with FaceÂbook: “It’s KeepÂing Things From You”
Ayun HalÂlÂiÂday is an author, illusÂtraÂtor, theÂater makÂer and Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine. FolÂlow her @AyunHalliday.






