TED Talks — they give your “disÂcovÂery-seekÂing brain a litÂtle hit of dopamine;” make you “feel part of a curiÂous, engaged, enlightÂened, and tech-savvy tribe;” almost givÂing you the senÂsaÂtion that you’re attendÂing a “new HarÂvard.” That was the hype around TED Talks a few years ago. Since then, the buzz around TED has merÂciÂfulÂly died down, and the orgaÂniÂzaÂtion has gone on, stagÂing its conÂferÂences around the globe. It’s been a while since we’ve feaÂtured a TED Talk whose ideas seem worth spreadÂing. But today we have one for you. IntriguÂingÂly, it’s called “What’s Wrong with TED Talks?” It was preÂsentÂed by BenÂjamin BratÂton, AssoÂciate ProÂfesÂsor of VisuÂal Arts at UCSD, at none othÂer than TEDxSanDiego 2013. BratÂton makes his case (above) in 11 minÂutes — well withÂin the 18 allotÂted minÂutes — by arguÂing that TED doesÂn’t just help popÂuÂlarÂize ideas. Instead, it changes and cheapÂens the agenÂda for sciÂence, phiÂlosÂoÂphy and techÂnolÂoÂgy in AmerÂiÂca. He begins to frame the probÂlem by telling a stoÂry:
I was at a preÂsenÂtaÂtion that a friend, an astroÂphysiÂcist, gave to a potenÂtial donor. I thought the preÂsenÂtaÂtion was lucid and comÂpelling.… After the talk the sponÂsor said to him, “you know what, I’m gonna pass because I just don’t feel inspired …you should be more like MalÂcolm GladÂwell.”
Think about it: an actuÂal sciÂenÂtist who proÂduces actuÂal knowlÂedge should be more like a jourÂnalÂist who recyÂcles fake insights! This is beyond popÂuÂlarÂizaÂtion. This is takÂing someÂthing with valÂue and subÂstance and corÂing it out so that it can be swalÂlowed withÂout chewÂing. This is not the soluÂtion to our most frightÂenÂing probÂlems – rather this is one of our most frightÂenÂing probÂlems.
BratÂton then conÂcludes, “astroÂphysics run on the modÂel of AmerÂiÂcan Idol is a recipe for civÂiÂlizaÂtionÂal disÂasÂter.” If “our best and brightÂest waste their time – and the audiÂence’s time – dancÂing like infomerÂcial hosts,” the cost will be too high, and our most difÂfiÂcult probÂlems won’t get solved.
In watchÂing BratÂton’s talk, I found myself agreeÂing with many things. Sure, TED Talks are often “a comÂbiÂnaÂtion of epiphany and perÂsonÂal tesÂtiÂmoÂny … through which the speakÂer shares a perÂsonÂal jourÂney of insight and realÂizaÂtion, its triÂumphs and tribuÂlaÂtions.” Yes, the talks offer viewÂers a preÂdictably “vicÂarÂiÂous insight, a fleetÂing moment of wonÂder, an inkling that maybe it’s all going to work out after all.” Maybe TED Talks someÂtimes proÂvide nothÂing more than “midÂdleÂbrow megachurch infoÂtainÂment.” But is TED realÂly changÂing the agenÂda for sciÂenÂtists, techÂnolÂoÂgists and philosoÂphers? Are scholÂars actuÂalÂly choosÂing their intelÂlecÂtuÂal projects based on anyÂthing havÂing to do with TED (or TED-inspired ways of thinkÂing)? Is someÂone at the NIH dolÂing out monÂey based on whether a project will evenÂtuÂalÂly yield 15 good minÂutes of diverÂsion and enterÂtainÂment? Short of empirÂiÂcal eviÂdence that actuÂalÂly applies to TED (the anecÂdote above doesÂn’t), it feels like BratÂton is givÂing TED way too much credÂit. Maybe TED matÂters on YouTube. But let’s get real, its pull largeÂly starts and ends there. You can read a comÂplete tranÂscript of BratÂton’s talk here.
via The Guardian
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