A couÂple of years ago I met Jason Epstein in passÂing and he excitÂedÂly described his new project: a machine to print On Demand Books. The plan is finalÂly bearÂing fruit: the EspresÂso Book Machine was demonÂstratÂed at the New York PubÂlic Library on WednesÂday. Three of the machines are out in the wild, and I susÂpect many more will appear if the proÂtoÂtypes live up to the hype.
The idea of books on demand is a litÂtle eerie but emiÂnentÂly effiÂcient. PubÂlishÂers and bookÂsellers waste milÂlions of dolÂlars, tons of fuel and forests of paper shipÂping, returnÂing and trashÂing unsold books every year. And if a machine like this isn’t too expenÂsive to run, it could revÂoÂluÂtionÂize eduÂcaÂtion in less accesÂsiÂble or wealthy parts of the world. The real quesÂtion is whether such a machine might do to bookÂstores what NetÂflix has done to video rental stores. The EspresÂso machine can only print paperÂbacks, so for now I think Barnes and Noble is safe. And even if the shelves are replaced with digÂiÂtal browsÂing disÂplays one day, many cusÂtomers will still want to enjoy their purÂchasÂes with an overÂpriced latÂte and pasÂtry. The social spaces of book-readÂing have yet to be destroyed by Amazon.com or the bloÂgosÂphere, so I think they’ll surÂvive a new kind of espresÂso machine.
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