Last week, Jaron Lanier, the father of virÂtuÂal realÂiÂty, pubÂlished his new book (You Are Not a GadÂget) and an accomÂpaÂnyÂing op-ed in The Wall Street JourÂnal. The WSJ piece begins:
All too many of today’s InterÂnet buzzÂwords— includÂing “Web 2.0,” “Open CulÂture,” “Free SoftÂware” and the “Long Tail”—are terms for a new kind of colÂlecÂtivism that has come to domÂiÂnate the way many peoÂple parÂticÂiÂpate in the online world. The idea of a world where everyÂbody has a say and nobody goes unheard is deeply appealÂing. But what if all of the voicÂes that are pilÂing on end up drownÂing one anothÂer out?
Lanier goes on to make the case against Web 2.0. Using “crowdÂsourcÂing” to build free prodÂucts (think Wikipedia), Web 2.0 ends up proÂducÂing infeÂriÂor conÂtent and softÂware code. It slows down innoÂvaÂtion. It destroys intelÂlecÂtuÂal propÂerÂty and the finanÂcial strucÂture that incenÂtivizes creÂative indiÂvidÂuÂals and instiÂtuÂtions. And finalÂly it disÂemÂpowÂers the indiÂvidÂual, the real source of innoÂvaÂtion. (Lanier says, “I don’t want our young peoÂple aggreÂgatÂed, even by a benevÂoÂlent social-netÂworkÂing site. I want them to develÂop as fierce indiÂvidÂuÂals, and to earn their livÂing doing exactÂly that.”) If you think this sounds like Ayn Rand phiÂlosÂoÂphy (see vinÂtage clip) graftÂed onto tech talk, you’re probÂaÂbly right. And from here, you can decide whether you want to buy the book or not.
On a perÂsonÂal note, I find it amusÂing that “Open CulÂture” qualÂiÂfied as an “InterÂnet buzzÂword,” accordÂing to Lanier. As you can imagÂine, I track the use of the expresÂsion fairÂly closeÂly, and quite frankly, it didÂn’t regÂisÂter on any radar until Lanier’s piece came out (and we got a simulÂtaÂneÂous menÂtion in AARP’s magÂaÂzine). All you have to do is look at this Google Trends chart. It maps the usage of “open culÂture,” and you can see how it goes from nowhere to verÂtiÂcal in 2010, right when Lanier’s op-ed gets pubÂlished. So what can I say to Jaron Lanier, but thanks (in a thanks, but no thanks kind of way) and may you sell a milÂlion copies of You Are Not a GadÂget…