Last week, the venÂerÂaÂble EncyÂclopaeÂdia BriÂtanÂniÂca gave into the presÂsure creÂatÂed by Wikipedia when it announced that it is triÂalling a new serÂvice (see the beta site here) that will let the pubÂlic write and edit artiÂcles. The difÂferÂence, howÂevÂer, is that BriÂtanÂniÂca’s modÂel won’t be demoÂcÂraÂtÂic (not all can parÂticÂiÂpate) and its ediÂtoÂrÂiÂal staff will enforce highÂer stanÂdards. Or, as the announceÂment put it, “we will welÂcome and facilÂiÂtate the increased parÂticÂiÂpaÂtion of our conÂtribÂuÂtors, scholÂars, and regÂuÂlar users, but we will conÂtinÂue to accept all responÂsiÂbilÂiÂty of what we write under our name. We are not abdiÂcatÂing our responÂsiÂbilÂiÂty as pubÂlishÂers or buryÂing it under the now-fashÂionÂable wisÂdom of the crowds.”
This experÂiÂment with colÂlabÂoÂraÂtive authorÂing may — or may not — yield a betÂter encyÂcloÂpeÂdia (although some experts have quesÂtioned whether the genÂerÂal BriÂtanÂniÂca modÂel has any inherÂent advanÂtages). It’s hard to know how things will turn out. But what’s more readÂiÂly clear is the speed with which the 240 year-old EncyÂclopaeÂdia BriÂtanÂniÂca got outÂflanked by Wikipedia, born just sevÂen years ago. We have seen this sceÂnario played out over and over again. But it nevÂer ceasÂes to amaze. The traÂdiÂtionÂal instiÂtuÂtions, just when they seem as perÂmaÂnent as things can get, sudÂdenÂly get upendÂed. And, they don’t see it comÂing. Caught flatÂfootÂed, they try to adapt, usuÂalÂly by adoptÂing the methÂods used by their comÂpetiÂtor. But it’s mostÂly too late, and the real game is over.
BriÂtanÂniÂca may stick around. But will this genÂerÂaÂtion of chilÂdren — or the next — grow up thinkÂing of BriÂtanÂniÂca as the default research resource? A quesÂtion that I’ll leave to you to answer.
Today, StanÂford is offiÂcialÂly launchÂing its YouTube chanÂnel (get it here). Among the videos, you will find Oprah WinÂfrey’s comÂmenceÂment speech (givÂen this weekÂend) and othÂer gradÂuÂaÂtion speechÂes from recent years. From there, you can peruse the largÂer video colÂlecÂtion. Notably, the chanÂnel offers access to some comÂplete coursÂes, includÂing Clay CarÂsonÂ’s African-AmerÂiÂcan HisÂtoÂry: ModÂern FreeÂdom StrugÂgle and Leonard Susskind’s two coursÂes on modÂern Physics — ClasÂsiÂcal MechanÂics and QuanÂtum MechanÂics. (Four more Susskind coursÂes tracÂing the arc of modÂern physics will folÂlow.)
The StanÂford ChanÂnel also feaÂtures many indiÂvidÂual speeches/lectures that curÂrentÂly have a strong bent toward sciÂence and busiÂness. (You’ll likeÂly find the humanÂiÂties and social sciÂences getÂting betÂter repÂreÂsentÂed over time.) One parÂticÂuÂlar video worth watchÂing is a roundÂtable conÂverÂsaÂtion called “AnxÂious Times.” HostÂed by Ted KopÂpel, the parÂticÂiÂpants includÂed AnthoÂny Kennedy (US Supreme Court), William PerÂry (forÂmer US SecÂreÂtary of Defense), George Shultz (forÂmer US SecÂreÂtary of State), JerÂry Yang (CEO, Yahoo!), and John HenÂnessy (PresÂiÂdent, StanÂford UniÂverÂsiÂty), among othÂers. And they spent a good two hours thinkÂing about the many threats now conÂfronting the world (globÂal flu panÂdemics, North KoreÂa’s nuclear ambiÂtions, threats to civÂil libÂerÂties, etc.), and how we can get beyond them.
You can explore the comÂplete StanÂford YouTube ChanÂnel here and dip into othÂer uniÂverÂsiÂty chanÂnels on YouTube here. MeanÂwhile, here’s Oprah in action below.
The SamÂsung f480, which is essenÂtialÂly an iPhone clone, may not have scored too many points with the tech critÂics. But its guerilÂla marÂketÂing on YouTube deserves some credÂit. Make a realÂly creÂative video, sneak in some social comÂmenÂtary, add some prodÂuct placeÂment at the very end, put it on YouTube, and watch it go viral:
YouTube is highÂlightÂing today a video that feaÂtures a young girl playÂing Mozart around the world. Hence, the video’s title “Where in HeavÂen is Mozart?” Now, the idea is nice. But why is PachelÂbel’s Canon the soundÂtrack for the clip? Is Eine kleine NachtÂmusik no longer recÂogÂnizÂable enough? Kind of sugÂgests that we’ve offiÂcialÂly achieved PachelÂbel Overkill (if it didÂn’t hapÂpen long, long ago). PerÂhaps this explains why you can now find comÂic rants against P’s Canon on YouTube as well.
Find free ClasÂsiÂcal Music podÂcasts here.
The HarÂry PotÂter preÂquel that JK RowlÂing wrote for charÂiÂty is now availÂable online. To read it, click here, then click “Read our authors’ stoÂries,” and then click JK RowlÂing.
RelatÂed:
J.K. RowlÂing Tells HarÂvard GradÂuÂates What They Need to Know
In case you missed it, a new piece in the Atlantic MonthÂly — Is Google MakÂing Us StuÂpid? — raisÂes some quesÂtions about whether the interÂnet is changÂing the way we think. Or, to paraÂphrase, is it tinÂkerÂing with our brains, remapÂping the neurÂal cirÂcuitÂry, reproÂgramÂming our memÂoÂry, shortÂenÂing our conÂcenÂtraÂtion, makÂing it hardÂer to read books and long artiÂcles, etc. AnecÂdotes conÂfirmÂing this trend abound. But now there’s new sciÂenÂtifÂic research that seems to back it up. Have a read.
In the meanÂtime, if you want some interÂnet conÂtent that will unquesÂtionÂably make you smarter, check our list of 225 Free CoursÂes from Great UniÂverÂsiÂties.
AppearÂing at the TED ConÂferÂence, New York Times food writer Mark Bittman sums up “what’s wrong with the way we eat now (too much meat, too few plants; too much fast food, too litÂtle home cookÂing), and why it’s putting the entire planÂet at risk.” As you may notice, some of Bittman’s comÂments echo the thinkÂing in Michael PolÂlan’s recent work. (The clip has been added to our YouTube playlist.)
Take some of the most imporÂtant phoÂtographs of the 20th cenÂtuÂry, then remake them with Legos, and here’s what you get. You get Robert Capa’s 1944 phoÂtoÂgraph of the D‑Day invaÂsion, lookÂing someÂthing like this: (see below). The famous Lunch Atop a SkyÂscraper phoÂto sudÂdenÂly looks like this. The image of Roger BanÂnisÂter breakÂing the four-minute mile becomes that. And Buzz Aldrin walkÂing on the Moon takes on this look. The full colÂlecÂtion is here. Thanks to ChopÂper Bob for the laugh on this one.
via WWdN: In Exile
Over the weekÂend, The Wall Street JourÂnal took a look at an emergÂing trend in the pubÂlishÂing world — using viral videos to proÂmote new books. The stratÂeÂgy, which hasÂn’t yet genÂerÂatÂed much in the way of sales, is being used to marÂket books by estabÂlished authors (take Jodi Picoult’s 19 MinÂutes for examÂple) and new authors as well. One video not menÂtioned in WSJ’s piece is the fairÂly slick clip that proÂmotes Toby Barlow’s dĂ©but novÂel Sharp Teeth. BarÂlow, when not writÂing, is the creÂative direcÂtor of a large adverÂtisÂing agency. Hence perÂhaps the willÂingÂness to take this approach:
Things got a litÂtle nerdgasÂmic yesÂterÂday when Steve Jobs unveiled the new iPhone at WWDC. Although the pitch lastÂed 107 minÂutes, the highÂlights have been boiled down to a neat 60 secÂonds. In watchÂing the clip, here’s my simÂple take away: When I bought an iPhone earÂliÂer this spring, I apparÂentÂly paid two times too much for someÂthing that’s two times too slow. Grazzi Steve.
RelatÂed ConÂtent: The Iphone and The 21st CenÂtuÂry UniÂverÂsiÂty