After Seth Harwood got his MFA at the Iowa Writers' Workshop, he began publishing in traditional magazines and journals, as most young writers do. But those publications were slow to launch his career. Things changed, however, once he started publishing online. And they really changed when he released his crime novel Jack Wakes Up as a free podcast (via iTunes, RSS Feed, & MP3) and distributed it through social networks. Web 2.0 broadened the reach of his work, attracted fans worldwide, and ultimately landed Harwood a nice book deal with Random House. (RH will be publishing Jack Wakes Up in print early next month). In the short video above, Harwood gives you a quick look inside the making of his podcast, and how it brings exposure to his work. If you're an up-and-coming writer, there's certainly something here to think about. You can find out more about Seth's work at SethHarwood.com.