Since 1995, Ira Glass has hosted and produced This American Life (iTunes - Feed - Web Site), the award-winning radio show that presents masterfully-crafted stories to almost 2 million listeners each week. What’s the secret sauce that goes into making a great story, particularly one primed for radio or TV? Glass spells it out in four parts. Part 1 (above) gets into the building blocks of a good story. Part 2 talks about the importance of finding the right story. Part 3 reassures you that creative excellence takes time to develop. It also comes with hard work. And Part 4 flags common errors to avoid. Give Glass 17 minutes, and you will be a better storyteller for it…
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