Give this one a minute to get going, to get beyond the schtick. And then you'll enter the world of Chip Kidd, associate art director at Knopf, who has designed covers for many famous books. As he will tell you, his job comes down to asking: What do stories look like, and how can he give them a face, if not write a short visual haiku for them? In the remaining minutes of his TED Talk, Kidd takes you through his work, revealing the aesthetic choices that went into designing covers for books by Michael Crichton, John Updike, David Sedaris, Haruki Murakami, and others.
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